What if your podcast wasn’t just a platform—but the most powerful marketing tool in your entire business?

In this episode of Podcast Growth Tools, I sit down with the incredible Cathy Heller—business coach, speaker, host of the wildly successful Don’t Keep Your Day Job podcast (40M+ downloads), and the ultimate example of what happens when you build from purpose instead of pressure.

What you’ll learn in this episode:

• The truth about podcast monetization—and why most creators are doing it backwards
• How to talk to your audience in a way that builds trust (and turns listeners into clients)
• Why your podcast should lead your entire content strategy—not sit on the sidelines
• Cathy’s approach to launching offers, pricing programs, and inviting people to buy (with heart)
• The bold mindset shifts that helped her scale to multi-millions through podcasting

We also get real about:

• How to lead with heart, serve without burnout, and still grow sustainably
• The one thing she’d do differently if she were starting her podcast today
• Ways to infuse more authenticity into your brand

Timestamps:

08:08 - The Impact of Podcasting on Life and Business

15:56 - Creating Super Fans and Community Engagement

32:58 - Navigating Vulnerability and Authenticity in Podcasting

38:36 - Discussing the New Book: Abundant Never After

50:22 - Memorable Interviews and Closing Thoughts

If you’re looking for real strategies (with a side of big-hearted inspiration), this one’s for you.

 🎉 Want to be the first to hear about my upcoming brand new course? Join the waitlist here: www.podcastmarketinghub.com/beta

💌 Want weekly podcast marketing strategies in your inbox?

podcastmarketinghub.com/subscribe