In this inspiring episode of Coffeez for Closers, Joe Shalaby sits down with Sarah DeCiantis, Chief Marketing Officer at United Wholesale Mortgage (UWM), to explore her journey from the world of advertising to becoming one of the most influential figures in the mortgage industry. Since joining UWM in 2014, Sarah has played a pivotal role in shaping the company's marketing and communication strategies, helping UWM become a leader in the mortgage space.
Sarah discusses her experience leading UWM’s marketing efforts since 2017, her vision for innovation, and the challenges and rewards of navigating a fast-paced industry. With a background in top advertising agencies and her leadership at Palace Sports and Entertainment with the Detroit Pistons, Sarah brings a wealth of knowledge on marketing, brand building, and creating impactful campaigns that drive results.
Recognized with numerous industry awards—including the HousingWire Vanguard award and Mortgage Professional America's “Hot 100”—Sarah also shares her personal insights on leadership, growth, and the importance of fostering a strong company culture.
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"Mortgages Are What We Do Not Who We Are"™
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