Seth Bolt, bassist of rock band NEEDTOBREATHE, and his brother Chandler, CEO of SelfPublishing.com, dive into their co-authored book, “Breaking Out of a Broken System”, talking about “forced opportunities”, the boomerang effect of giving, sharing a $624 billion secret, and explaining why not all of your friends can be Pop-Tarts.

Yeah. And basically, the book, what we did

is we took the things that our parents taught us, he took these

15 lessons that they taught us, and in a second, I both separate

accounts. So settlor, his account, as a musician, I wrote

mine at the business guy basically just showed these 13

things that they taught us or things that we thought were

normal, but most people don't end up learning them, you know,

their parents don't teach them this growing up. And we just

basically showed how you can apply this in music, and you can

apply it in business. And it just relates to both things.

One of the things that we're gonna be excites us

the most is the opportunity that we have to inspire other people,

you know, our age, or that are trying to decide maybe what they

want to do with their life or what they want to do if they

want to change careers. Because there's really an amazing

potential to sort of repurpose business, not just for profit,

but to actually make a difference in the world. And one

of the ways that we're trying to do that is we've partnered with

an organization called PMI, and I'm at a medical initiative,

they provide medical assistance to the developing world, we

decided, let's come on our entrepreneurship, let's write

this book, because that was kind of burning, there was a lot of

things there. And at the same time, let's make sure that we

kind of spread this idea that, you know, even though all of us

are just selling, you know, maybe one thing or one service,

but you can build into that something that can have make a

big difference in the world.

That's awesome. And then, you know, simultaneously, the

book for the reader, it's like, the principles that are in here

can save a person's life. And so Seth, Can you fill us in on what

the $624 billion secret is?

That number reference was for Apple. And I use Apple,

because it's a, it's an example that a lot of people understand.

And, obviously, a lot of people are studying their business

model now. But simplicity is the key. One thing that that really

has been resonating with me lately is that, you know, I'm a

hard working person, and a lot of us are and we want to stay

busy, because we want to be productive. But sometimes, in

that busyness, we create extra steps to our processes and our

systems and our daily life, to complicate things and call this

more work. And you know, for a lot of people, that means they

end up working all day. You know, for a lot of entrepreneurs

that have total time freedom, they work way more than anybody

else, and they don't stop, like really enjoy life, think about,

you know, how they can give back or you know, maybe serve in

their community, because they're so married to their job. So that

was all about simplicity, and sort of cutting back so that you

don't miss out on it all.

So $624 billion, is Apple and that's kind of their core

mantra is just simplicity, simplicity, simplicity, make it

simple and easy.

Yeah, make it simple for you know, internally as

you're creating your product and then actually strive to make the

experience for whoever you're selling it to better make it

easier. I mean, one of the ways that we tried to, you know,

really put our money where our mouth is was and the book we

reference, you know, we reference other artists and

other music. I mean musics obviously a big part of my life.

And I put lots of links to you know, the song I was listening

to, and I started to write each chapter just in case people

wanted to sort of listen along and experience it that way. So

for the ebook, you know, that's a link, you can just click on

it, it's easy. You know, if I reference the book there and

like, this book changed my life, check it out. You can do it

right away. It's not like a homework assignment. It's just

to make sure your product, you know, actually served your

customer in the best way that possibly can, that makes their

lives simple.

Absolutely. And so and then Chandler, you have this

phrase that you write about called forced opportunities.

Yeah. So when I'm what I'm talking about there

with a forced opportunities is I love putting myself in positions

that are going to force me to really think outside of the box,

or they're gonna force me to do stuff that I wouldn't normally

do. So the example there when I ran $100,000 business was, I

kind of put myself out there and decided to take this

opportunity. And then we had the training where they treat this,

like the initial training with the company, basically, what I

did is, I went up to the CEO, the guy who was doing the

presentation or said, Hey, I have a big goal, I want to know

how to run the number one business in the country, I want

to be over $100,000. And I just kind of made a challenge and a

bet with them. They're like, I want to accomplish one of those

things when I did that. And it's funny, like when you start

vocalizing those things, and telling, I made it a point to

tell as many people as I could, because then I knew it was gonna

force me to deliver on that, when you're telling it to

everyone, you see it, your mind start telling you like, Okay, I

actually have to make this happen, you know, you got to put

yourself out there to a point where you're gonna figure out

ways to make it work. And when you have a specific deadline, or

when you have a specific number, or a challenge that you want to

hit, that's when it really becomes real. And it's either a

success or a failure. But either way, you're moving forward,

because you're forcing yourself to be put in that situation. And

it's the forced opportunity that you give yourself.

So sort of back to you one of the things that you said is

you said your your friends are like a food pyramid. And the

reason why all your friends can't be pop tarts...

Yeah, I grew up some some of your listeners may be

able to relate with this guy. I grew up in a in the south, and

then a very conservative home. So my mom was always super picky

about my friends and who I hung out with. I actually heard this

tagline from from my friends, but you show me your friends,

and I'll show you your future. And I thought it was cool that

my parents made it enough of a priority, that I put good people

in my life to influence me that I actually heard that from one

of those people that were influencing me, you know, you

show me your friends, I'll save your future was sort of a good

example of how even though I love to have fun, I love the

laugh. I love the cup, I've got sort of five poor friends. And

one of those is that for me, because I need that. But it's

really important that, that I don't have five friends that are

that way. I mean, it's balance, you need that in your life. But

you know, I have my friend that I call for when I need financial

advice, or when I need spiritual advice, or when I need you know,

advice about maybe being a better friend, even to those

five friends, you know, the people that strengthen me in

different ways. I think that balance is key. So that's what

that's about.

So Chandler, there's this whole this phrase that you talk

about, or this concept of the boomerang effect of giving. And

giving is such a tremendously powerful part of being

successful and walk us through why you use the metaphor of a

boomerang.

Yeah. Um, so growing up was the one thing

that people that grew up around us would always tell us is I

can't believe how your, your parents, they give all the time.

And it's like my mom's like the most giving person you'll ever

meet. It's like they make money just to give it away. We give

because we want to help others. And even when we feel like we

have nothing to give, or we really have to dig deep to give,

we always do it. Because we know it's gonna bless their life and

we know that at some point, the gods are gonna bless us and

bring it back to us. That's the whole analogy with a boomerang

is if you're giving just so that it comes back that's rooted in

just a horrible place. That's just not the way to do it. But

if you give from the bottom of your heart and be genuine, it

will come back to you like a boomerang. You just keep

throwing that boomerang out there and just keep giving from

a genuine place even when maybe you can't afford to but you

sacrifice yourself to give to others they've just amazing

always comes back to you tenfold.

Well guys I love it. The book is called breaking out of a

broken system you got to take a look at it that pull from need

to breathe his younger brother Chandler bolt, a budding

entrepreneur. Really cool stuff. Thanks for being on the show.

And good luck to you guys.

Yeah, appreciate it man. Thanks so much.