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Chip Hunnicutt, CMO of Immortology "The world’s most effective ads do two things at once.
Episode 2131st October 2024 • Hutch On Hunting • Bruce Hutcheon
00:00:00 00:52:31

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Chip Hunnicutt, CMO of Immortology

"The world’s most effective ads do two things at once. They grab more attention and are more memorable. It’s really that simple. Over 80 years of marketing research and studies prove it.  

Yet 92% of ads are ignored and less than 4% are remembered."

has led marketing efforts in professional sports, sporting goods, real

estate, and a variety of entrepreneurial successes. His knowledge of emerging

technologies, social media strategies, and how to effectively integrate them

with traditional marketing tactics has opened new sales channels, expanded

revenues, and provided a roadmap for future growth in every role he has held.

Nearly 20 years in the shooting and hunting industry has shown him that

living that lifestyle provides unrivaled experience to create long-term brand

growth when coupled with a no-fear attitude of creative campaigning to gain the

favor of today’s outdoorsmen and women.

Chip was raised fishing, and it was those years of watching and helping

Dad maintain a boat that lived in saltwater that led him to hunting. Ask him

about his hunting exploits and you’ll get stories about what he saw, who he

met, what he ate, and eventually he may talk about the hunt. It’s those

adventures, particularly with family and friends, that keeps him chasing new experiences.

Chip lives in Connelly Springs, NC with his dog, Bacon and entirely too much

taxidermy

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