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Intent-Driven Outreach: Prospecting Success in Your Obtainable Market with Samuel Maia Verhegge #045

Episode 45 • 26th January 2024 • The Sales Consultant Podcast • Derrick Williams

00:00:00 00:42:09

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In this episode I have the honor of interviewing Samuel Verhegge, the Co-Founder of Revenue Precision, a B2B sales consulting firm that specializes in Sales Operations Consulting, SDR-as-a-Service, and providing Fractional SDR Management.

During our talk Sam shares game-changing insights into effective prospecting strategies.

He highlights the impact of communicating with US-based contacts in their preferred language, showcasing how this simple adjustment can lead to a remarkable doubling of results.

Sam also addresses a common pitfall—companies overestimating their Total Addressable Market (TAM)—and provides practical advice on avoiding this costly mistake.

Tune in to discover the power of Sam's team's proprietary intent data model, which not only enhances outreach and pipeline building but stands out as the most reliable predictor of closed business for their clients, surpassing the performance of traditional sales approaches.

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Time Stamps:

[2:00] - Entrepreneurship and being a Sales Director at 16 selling event management services for children's parties

[4:00] - The origin story of Revenue Precision.

[6:50] - Standing out from the crowd and getting 2x results by prospecting to US-based contacts whose first language isn't English, communicating with them in their preferred language. Sam recommends Deepl.com for us English only folks.

[12:45] - How companies often overestimate their Total Addressable Market (TAM), what it leads to and how to avoid making the mistake.

[21:00] - Sam explains how his team uses a proprietary intent data model to get unparalleled results for their clients.

[35:00] - Their intent data model isn’t just effective for outreach and building pipeline but it’s also the best predictor of closed business for their clients when compared to their salespeople.