Technology is essential to bring many aspects of the shopping experience into the modern day. But there are many elements to consider. From which technology to choose, to convenience and even around the education of the consumer base. To help understand more, Oliver Banks talks to retail tech expert Christine Russo.

Listen to this podcast episode to discover: 

• How retail tech can bring modern shopping opportunities into the physical store.
• Why customer education is often the missing piece of the puzzle. 
• Which retail technologies are true trends and which are fashionable fads. 

Show notes at www.obandco.uk/194.