Livestreaming, and specifically Firework, was the #1 hot topic coming out of Shoptalk this year. So Omni Talk Retail invited Firework CEO and Co-Founder Vincent Yang back to provide his mid-year report on the state of livestreaming across retail for the latest installment of our Ask An Expert Series. Chris Walton and Anne Mezzenga get Vincent’s thoughts on: - What changes he is seeing in retailers’ approaches to livestreaming - Whether retailers are heeding his past advice of streaming on their own platforms, shying away from overproduction, and leveraging their store associates for authenticity - Where he thinks the industry and Firework are headed next - And what he and his company plan to do with the $150 million dollars they just raised It is a conversation sure to blow your mind and leave you thinking about entirely new ways to localize your in-store and digital experiences around the communities they serve.

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