Dr. John Heinlein, Chief Marketing Officer of Sonatus, joined me on-site last week during AutoTech Detroit to set the record straight on what a software-defined vehicle (SDV) is and how OEMs like Hyundai are using SDVs to innovate on some of the most impressive vehicle features in 2024. Hit play on this episode to demystify complex tech jargon so you can truly grasp the significance of SDVs in the ongoing electrification movement. Dr. John uses relatable analogies to clarify concepts, making them so memorable, you might find yourself referencing them in your next team discussion. And there's absolutely nothing wrong with that!

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This episode is sponsored by Sonatus. Sonatus is accelerating vehicle software innovation and the transition towards software-defined vehicles. The diverse products comprising the Sonatus Vehicle Platform serve as the key building blocks that allow automotive companies and their ecosystem to fast forward to the future of mobility and deliver continuous improvements in costs, capabilities, reliability, and user experience over the vehicle lifespan. Sonatus’ award-winning software platform is in mass production in over 1 million vehicles from Hyundai, Kia, and Genesis today and will grow to millions of cars by 2024.

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Connect with John Heinlein on LinkedIn: https://www.linkedin.com/in/johnheinlein/

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