How to Showcase Your Unique Expertise and Build a Profitable Brand with Mike Kim
#133: Are you interested in learning how to create an impactful yet profitable personal brand for your company?
In today's world, it seems like there are so many gurus and experts out there telling us how to create or set up our personal brand so that we can make quick money. But that's not the point of a personal brand. Not only is our guest today a Wall Street Journal Best selling author of The Alter Ego Effect and whose latest book, You are the Brand, comes out today. But he is also my coach and I've been honored to be 1 of 12 people taking part in his certification course, because his 8 step process really works. What's really great about this book, especially for Christian entrepreneurs, is how he explains why we can and should stand out in the marketplace without feeling guilty of somehow being arrogant or prideful by promoting ourselves. Additionally, he explains in this episode, how we often overestimate perfection and underestimate the importance of connection when building our personal brands.
Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders like John Maxwell, Donald Miller, and Daniel G. Amen, MD. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox.
Mike has been featured in and written for Inc., Entrepreneur, and The Hufﬁngton Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA.
So as you can see, he knows his stuff! In this episode, we delve into his latest book, You Are the Brand, and what sets him apart from others teaching about personal branding.
This episode is jam-packed full of great ideas, so let's get to it!
Learn How You Can Build a Profitable, Personally Fulfilling Business...
[10:02] Mike details what sets him apart as an expert teaching about personal brands
[11:51] 4 things that make up any personal brand
[13:53] #1 thing that will help you stand out from everyone else
[17:51] How do you build a personal brand without sounding like we're full of ourselves?
[23:58] Why you should share what you are doing
[26:04] First 3 steps of Mike's 8 step process to building a profitable, personally fulfilling business