Jenny Hoyos built 10 million YouTube subscribers by age 20, not through luck, but by mastering storytelling craft. She's a content strategist who studies story structure and viral mechanics to create videos that consistently engage millions of viewers.

In this episode, Jenny reveals her storytelling secrets: the B-storyline technique for short-form content, how to create memorable characters for your brand, and why conflict drives engagement.

WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady 

TOPICS FROM THIS EPISODE:

• The B-storyline technique for short-form content
• Creating memorable characters for your personal brand
• Finding conflict and themes in everyday stories

CONNECT WITH JENNY HOYOS: 

• Website: https://jennyhoyos.com/
• Instagram: https://www.instagram.com/jennyhoyoslol/ 
• Ted Talk: https://www.youtube.com/watch?v=ZmNpeXTj2c4

EPISODES MENTIONED:

• How to Tell Better Stories | Pixar’s Matthew Luhn | Episode 3 https://www.youtube.com/watch?v=D-65jOrpPlA&t=834s

CONNECT WITH HEATHER:

• Ask Heather a Question: https://www.heatherparady.com/ask 
• Follow Heather on IG: https://www.instagram.com/heatherparady/ 
• Access Full Show Notes Here: https://www.heatherparady.com/blog/120