🚀 Episode Overview:

Join Jonny Ross and Pascal Fintoni for a deep dive into effective website strategies and the latest in SEO for 2024. This episode covers practical tips on social media linking, the importance of SEO, and the tools every website manager needs.

📌 Episode Highlights:

1. Welcome & Introduction

• Hosts: Jonny Ross & Pascal Fintoni
• Focus: Enhancing your website's impact and pride in your digital presence.

1. You Ask, We Answer

• Topic: Do social media platforms penalize links to external websites?
• Insight: Jonny and Pascal debunk myths and discuss strategies to use social media effectively without harming your site's traffic.

1. Website Stories

• Feature: Review of "5 SEO Strategies to Embrace in 2024" by Chitra Iyer on CMSWire.
• Discussion: Trends in SEO that emphasize user intent, multi-platform strategy, and the shift from keywords to comprehensive digital presence.

1. The Website Engine Room

• Tools Highlighted:Jonny’s Pick: Linked Helper - Enhances LinkedIn activity through automation.
• Pascal’s Recommendation: EmbedResponsively.com - Ensures videos are displayed optimally on all devices.

1. The Website Call to Action

• Jonny’s Tip: Implement AI chatbots to improve real-time interaction on your site.
• Pascal’s Advice: Pre-plan content for industry events to ensure timely and relevant updates.

🔗 Useful Links:

• Read the featured SEO article
• Try EmbedResponsively.com
• Explore Linked Helper

📅 What’s Next:

Stay tuned for the next episode where we will unveil a special announcement in our Website Engine Room segment! Visit 90daymarketingmastery.com for more information and to book your discovery call.

📬 Get Involved:

Implement the tips from today’s episode and share your results with us for a chance to be featured on the show!

👋 Parting Note:

Enjoy a creative montage as you jot down your action steps from today's insights. Don’t forget to follow or subscribe for more valuable episodes!

Chapters:

00:00:16

-

Introduction

Introduction to episode 25 of the 90-day website mastery podcast and discussion about the purpose of the podcast.

00:03:15

-

You Ask, We Answer

Discussion

about the relationship between social media, websites, and YouTube. The

impact of sharing website links on social media posts and the behavior

of users in interacting with posts.

00:10:25

-

Website Stories

Discussion

of an article about 5 SEO strategies to embrace in 2024. The evolving

role of search engine optimization and its impact on audience intent and

content ecosystems.

00:19:16

-

Website Engine Room

Recommendations

for using Linked Helper to automate tasks on LinkedIn and

embedresponsively.com to create responsive videos for websites.

00:24:35

-

Website Call to Action

Recommendation

to research and implement an AI chatbot on websites to enhance

engagement and responsiveness. Also, the importance of preparing for

industry events to create seamless event roundups.

00:30:11

-

Discovery Call Booking

Information on booking a discovery call with the hosts.

00:30:38

-

Engagement Request

Encouragement to engage by sharing and subscribing.

00:30:55

-

Audience Engagement

Importance of audience engagement and call to action.

00:31:30

-

Closing Remarks

Farewell and announcement of a fun video and audio montage.

Hello and welcome. It is episode 25 of

the 90 Day Website Mastery podcast. This

is the companion to the 90 Day Website

Mastery program. As I said, we're on

episode 25. We wanted to find a way to

continue to share more advice and

insights about making your website work

harder and for you to feel proud about

your website again. And with my co-host

Pascal Fintoni, good to have you back

Pascal.

Thank you very much and you know what's

exciting So not only are we here to

provide value and practical advice to our

audience, but this is also good for you

and I to catch up from time to time and

just, you know, find a way to summarize

what we've been up to in terms of our

work with, in terms of speaking at

events, by the Wonders website, internet

and content marketing, in terms of our

consultancy and more. Because it changes

quite rapidly. And I don't mean to say

the technology, but actually the approach

and mindset to get better results and to

be proud of your website. You know,

there's always a movement forward that I

think this show is helping us capture.

I see this as a therapy session. It's a

place for me to be able to think and

reflect. And you were saying that there's

so much change and it's not just tools,

but the tools are just crazy at the

moment. I mean, there's just so many. But

as you say, the mindset and the way

communication needs to adapt for

different generations. It, yeah, I see

this as a bit of a therapy session in,

in, in, in being able to reflect on

what's going on. So yeah, I really enjoy

it. And we've got 4 segments in every

show. So we've got the, you ask, we

answer where we have a look at something

that perhaps a client has said to us or

something that we've spotted or perhaps

you as our listeners as our viewers have

asked us a question and we dissect it.

We've got the website stories where we

found an article or a video or a podcast

where we discuss and debate. We also have

the website engine room, which is an app

that Pascal and myself, 2 apps in total,

come up with to make your life easier as

a website manager and website content

creator ultimately helping you ensure

that you are feeling more proud of your

website or even proud of your website

again. And lastly we have the call to

action the website call to action where

we give you 1 change or adjustment that

you should be making to your website

right now. So we will start with You Ask,

We Answer, and I will hand over to Pascal

in just 1 second. ♪♪

Thank you very much, Jonny, for the

introduction. So in You Ask, We Answer,

we usually pick a question that perhaps

we had during an event that we attended,

maybe during a one-to-one consultancy.

And this is very much the case in this 1.

I was with a client about a week ago or

so, and we were talking about the

relationship between social media,

between websites, and YouTube, and Google

Business Profiling, all those kind of

crazy ecosystem. And this is pretty much

what I heard, and I've heard this so many

times. Is it true that you get penalized

on social media if you share a link to

your website on the post? And the

reaction was, so what's the point of

social media and how can I get more

traffic to my website from LinkedIn,

Facebook or X? What's see you Johnny Ross

penalties or just a myth?

Well, the, the point of social media is

certainly not to get traffic on your

website. I'm afraid to tell you, if

you're watching or listening right now,

don't see social media as the answer.

It's part of the, the story is part of

the solution, but it's where it's the

conversation, the clue is in the word

social. It's a conversation, it's a place

to create a community to have that

conversation. I think I'm a touch torn on

this but I think that is more myth than

black and white fact I think it's about

really considering the behavior of people

and how they interact with posts. So

what's been said for many, for a number

of years now is if you put a link on that

post, the algorithm is less likely to

show that post because LinkedIn don't

want to send you outside of the

ecosystem. Ecosystem. And I think the

element of truth there is that users,

people, people that follow you are less

likely to click a link on a post unless

there's a really good reason. And I think

that behavior has taught LinkedIn and

also made, brought this conversation to

light. So in terms of, does it penalize

you? Well, I don't know how much it

affects the algorithm. Do people click it

only if it's very compelling? So I think

there is an element of bearing in mind

why you're putting the link and what the

strength of the link is. And likewise,

it's a bit like whether you should be

uploading a video directly to LinkedIn or

whether you should be sharing a YouTube

video. For many years, people have been

saying, well, if you share a YouTube

video, LinkedIn is less likely to share

it on the algorithm because they don't

want to send people off. But I think

ultimately, if it's a native video on the

platform, it automatically plays straight

away, it's mobile friendly, compared to

YouTube where you've got to click and

then it sends you to an app and it gets

you to try and sign in, try and sell you

a monthly fee and all of that stuff. And

I think that in itself is off-putting. So

I don't know if I've given you a definite

answer here, Pascal, but you've got to

have a compelling reason as to why you're

putting the link there in the first

place.

And for me, I join you in that because

it's back to the many debates I have with

other social media practitioners about

causation and correlation. I think you've

got to be very, very careful not to

conclude something based on what you can

observe. So I think you're right.

Ultimately, if I am on LinkedIn and I've

chosen to spend a quarter of an hour to

go through my feed, I will not

essentially then click on the link to

kind of jeopardize the time that I want

to spend on LinkedIn unless the

invitation is very, very compelling. So

people could ask, well, what do you mean,

Pascal? I'd say, well, instead of saying

to somebody, hey, I've written a new blog

post, here's a link, go check it out.

Perhaps you could word it in a more

conversational manner, back to your

point, Ernst, saying, I've written this

article, but I'm unsure whether I've got

it right, or I would welcome some

different opinions or I'm lacking data

and so you want to engage people into a

conversation in a way where we're saying

go check it out because I'm not sure I've

got it completely right or you've got

something that is almost premium. I've

got a brand new ebook, I've got a new

webinar series available for free and so

on. So it's something that has to

essentially be more attractive than

staying on LinkedIn, Facebook, X,

Pinterest, TikTok and so on. And that to

me is the key. So when, I think we missed

the appearance of penalty. I don't

imagine that people at, let's say,

LinkedIn, which was the question I was

asked, spend time in the office thinking,

how can we punish people who are trying

to, you know, bring value to their

community? But here it is. Typically,

when you have a link in a post, a post is

very short and there's nothing else to go

with it. So what there is as a real kind

of value indicator is dwell time,

particularly with mobile phone users. So

if somebody sees a short, sharp

announcement that there is new content to

check out or an event to join and it hits

a hyperlink to Eventbrite, they're going

to pass very quickly. They may even make

a mental note to look it up again and of

course they won't. So the dwell time is

going to be so brief that it sends a

signal to the platform that this is of no

interest to you. And we know enough about

the behavior of LinkedIn, I'm guessing,

Meta, and others are doing the same,

which is, you know, they do a test. So

if, Johnny, you publish something on

LinkedIn now, a small percentage of your

network is going to see it. And if

they're reacting to whether it's

positive, dwell time and a few likes,

comments and shares, then more of your

network will see it. So the penalty is

more about the lack of interaction with a

post that appears to have little value.

But I don't believe that there is a rule

that says, if there is a hyperlink, kill

the post. I think it's more the nature of

the post that comes with the hyperlink is

usually not in line with the kind of

content people find interesting.

Yeah, yeah. And I think that you've just

mentioned for me a bit of a golden

nugget, that dwell time. If you can

create something, because people don't

always like or comment or share, but they

are interested in stalking, they are

interested in reading things if it's of

interest and if you can get that dwell

time I've seen many experiments were just

giving the platform an element of. I've

spent time looking at this and all of a

sudden you start seeing a lot more of it.

So focus on, as always, high quality

content that's gonna engage with the

audience that you're actually wanting to

engage with. And that is more the secret

to whether a link should be in the post

or not.

Yeah, and for me, play the game. Put a

video natively, put the link. Play the

game, put a carousel and put the link. So

you're gonna get the dwell time, write a

long form thought piece and put the link.

You know what I mean? So do it properly

as opposed to a short, sharp announcement

that almost looked like a semi advert of

sort.

Absolutely. Let's move on to our next

segment, which is website stories.

So for episode 25, we've chosen an

article, Johnny, from CMSY.com. They've

been on the show before. And this is

written by digital marketing expert and

freelance writer, Shetra Ayya. And this

is about 5 SEO strategies to embrace in

2024. And I have to tell you, SEO was my

first kind of entry into the world of

training and consultancy, and I'm a

sucker. If I see things to do with SEO

strategies and things that can help us

think about what it means today. I'm all

for it. So I would encourage people to

follow the hyperlink in the show notes,

and what I'm gonna give you, everyone,

and Johnny, it's a summary of the key

elements. And I'm gonna end with a

question, which is all to do with the

weather, 20, 30 years later, indeed, the

acronym SEO needs to be given a whole new

meaning. But the the article is very well

written, there's a lot of quotes from

expert, this is very well researched by

Chitra and I really really think it's a

great example of what we were talking

about earlier, about how to get social

media engagement. So the whole basis is

that the function of search engine

optimization, whether it's a full-time

occupation or 1 of the plates spinning,

you know, for as part of your busy week,

has really moved on from researching

keywords and talking keywords on the

page. And this is really now a lot more

about attending the audience, their

intent, and also understanding the entire

spectrum of questions and topics that

would arise during the client's research

and selection process. So it's a lot more

interesting I think than just I have

something to sell, what are the keywords

or long tail keywords to try and get

buyers. You know I think we want to

attract interest from the early stage of

research. The other thing that is

fascinating to me and that was shown in

the article is that the function also

needs to move away from just search

engines. People now look at information

in so many different ways. And they were

saying is that you want to start to have

a strategy that is multi-platform,

TikTok, Amazon, Reddit. If you're into

the industry, Skyscanner, if you're into

food and drink, where do they go for

their recipes and so on. So you have to

have a multi-platform and a content

ecosystem fully mapped out, which leads

therefore for you to have understood the

topic clusters, the hub, and of course,

what is being called rather grandly, the

semantic search, this idea of search

finding the context of location, intent,

and so on. 1 that surprised me, because

my position is that it's happening

already, they were saying, now, those in

charge of SEO should collaborate with

other teams and departments. And I was

like, well, surely they are already, but

perhaps you'd correct me, I'm joining

with your own research, but saying, you

know, talk to people in sales, product

development, PR, customer service, and so

on. I said, well, that seems like an

obvious advice, but why not? And what

they were saying is that those in charge

of SEO should study extensively the

search engine results pages and literally

explain to their colleagues have you seen

what's happening right now have you seen

the way Google lays things down obviously

the different panels and that kind of

things, but also of course the forums and

more. And you've got to educate and

inform yourself about the impact of

AI-powered search results. And you and I

have discussed it actually in previous

results. So what is happening to Google,

to Bing, to Yahoo, many others in their

attempt, of course, to keep their

searches happy. And that layout, as I

would call it, is changing so

dramatically that it's having an impact

on all of us. But really, this article is

wonderful because it suggests that those

3 letters are hiding actually a far more

exciting and interesting function to

begin with, but it may well be that it is

time to change the meaning. But before I

give you my suggestion of what SEO should

mean nowadays, Your reaction to the

advice given by this article?

You say that there's more excitement

behind SEO and what it stands for.

Actually, that technical SEO gets me

really excited. Whether that's geeky or

not, I really like the technical side and

playing the game of climbing that ladder.

However, the point you're making was not

that. The point you're making is so true

that it's we need to you know we need to

be thinking about personalization, we

need to be thinking about user

experience, integration, emerging

technologies, all you know the AI, the

machine learning and even sustainability

to some extent. So it's about it

encompasses so much more than pleasing

Google or pleasing yeah even even

pleasing TikTok even what I agree in

terms of the platform I'm terrible for

using the word Google all the time, but I

must admit whenever I use that word, I

actually mean any platform because you're

optimizing on whatever the platform is,

even if that's face to face in a room. It

doesn't really matter. It's about how you

optimize to find clients, to keep clients

and to find clients ultimately. And so it

encompasses so much more. I think it's

important to definitely have a mindset of

moving away from that traditional, for

example, keyword density. I've got, it's

a bit frustrating, I've still got a

client that is, oh, whatever I say and

whatever I, hopefully they're not

listening and they won't realize who I'm

talking about but If they are hello But

they're forever asking me specifically on

that keyword density and And I'm like,

will you stop it? Stop being so

prescriptive. Times have moved on way

past that. And it's, yes, of course,

there has to be context, there has to be

understanding, but it's more about the

engagement, the value you're adding. Is

it helpful? Is it resourceful? Way more.

So what SEO becomes, I'm not sure, I

can't predict the future, but for sure we

need to take into account way more, way

more.

Yeah, and I love the way it begins, this

article, this idea of it is your role to

educate your colleagues in a way, and by

extension, you and I are clients, that

you have to cover the full spectrum of

questions and topics that a future

customer is likely to use, whether they

use voice or they use typing on the

keyboard, or even just the prompts

offered by the search engine. So you and

I talked about, look what's happening on

Google when they say people also asked,

you know, and then that panel of

question, you have to have that covered

on your website. And I said to my

clients, and don't worry that others have

done it already. What matters is that you

are not covering those questions, you

know, for, for your customers, But time

is against us. So here's my kind of

proposition to you today about SEO. I

believe that, bear in mind the

conversation and this article, we need to

move on from search engine optimization

and actually get your colleagues who are

not marketers excited about search

experience optimization. And as a result

of which, then you move away from that

only thinking about Google and Bing and

the others, although people always think

about Google. And then it plays to this

idea of it's wherever your customers is

currently gaining information. You know,

the forum, the local business club,

newsletter, that kind of thing. You know,

they are searching for information and

your job is to optimize the experience

and for you to become their favorite. So

here we go. SEO nowadays equals search

experience optimization.

Perhaps you've just coined the new

phrase.

I'm not sure. I'll check it. And if I

have, it was done on episode 25.

And all credits to Pascal Fintoni. Yeah

it we definitely need to reflect on what

SEO is all about and move away from this

potentially way too prescriptive. That

was website stories, let's move to our

next segment which is the website engine

room.

Now In this segment of the show we choose

1 app each, a software solution, maybe a

piece of kit that can make life easier as

a website manager and website content

creator. And of course excitedly, this

being number 25, that means that we've

reached now 50 apps and online solution

which is pretty incredible and there will

be a very special announcement very soon

about this. Jonny what is your selection

for today?

Well today's is a tiny bit of a naughty

1. LinkedIn certainly if they were

listening wouldn't be agreeing to it but

it's called Linked Helper and it's about

automating automation on LinkedIn and now

I'm not suggesting that your entire

profile should be fully automated but

what I am suggesting is that in this day

and age of AI workflows things that

you're doing on a regular basis things

repeated tasks can easily be done with

something like Linked Helper. It's a

great way to automate DMs, to automate

responders, to automate invitations, to

export contacts, to be able to integrate

with your CRM, to be able to integrate

with auto email workflows. So there's a

lot of integration that you can have and

it's a very easy tool to use once you

understand the UX of it. It's a great way

to automate the work but also to

ultimately boost your profile and create

conversations. So there is sort of a

caution on there that you've got to be

careful how you use it and not overuse it

in terms of LinkedIn's guidelines. It's

about following LinkedIn's guidelines but

it's about using the tool to automate

some of the manual processes that you

might be doing and to and also not to

just blanket the same message to every

single person but actually to be really

quite clever in how you use it so and

that comes down to to really segmenting

your potential audience and your

potential clients. So I'm talking about

finding a handful of people, not hundreds

of thousands of people. And that handful

really sending a very, very clear,

relevant message that's going to

ultimately, hopefully engage. So LinkedIn

Helper, it's a tiny bit of a naughty 1,

as I said, LinkedIn don't really like it,

let's be honest, but it's a great way to

automate some of those workflows.

Thank you very much. So you will recall

that in episode 24, we spoke a lot about

YouTube and some of the changes they're

making and, and that, you know, it is

part and parcel of a website experience

for someone to watch a video that you

either produced, co-produced, or maybe

you were a guest on a webinar and you

want to embed that onto your blog or even

landing pages. And I've had some feedback

from clients saying that on occasion,

they copied and pasted the URL that you

get from YouTube, Johnny. But then when

they look at it on their laptop or mobile

phones, sometime the video doesn't appear

to be full screen or sometime it's too

big and you can't see all of it and so

on. So there can be for some website,

depending on the coding, some issue

around the embed. So I have a solution

for people. It's a platform called

embedresponsively.com where you copy and

paste the URL of a YouTube video. In

fact, they offer other platforms like

Vimeo and more. And it gives you a code

you can copy and paste into your CMS that

would give you that responsive video. So

it would resize itself and position

itself really neatly no matter the device

your customers are using. So it's an

extra little step that's gonna probably

help you out from a user experience and

first impression which are ever so

important. A little additional tip I want

to give to people as well as a reminder

is within the URL that you're going to

get and the code, there's the address of

the YouTube video, you'll recognize it

very, very well. If you add the following

at the end of that web address for the

YouTube video, which is question mark,

R-E-L equals 0 at the end of that URL,

more often than not, you will avoid

essentially at the end of the video being

played to show related content from maybe

the competition or frankly some

completely unread content but that are

not even a business like and so on and

what you'll find is that if you add the

question mark rel equals 0 at the end of

your YouTube URL it will show videos from

your channel more often than from other

channels that could be also a neat trick

but the most important thing is to make

sure that your YouTube videos is

responsive no matter the device and no

matter the platform used by your

customers.

Fantastic, thank you very much Pascal. So

as you said that is now 50 tools or apps

we've mentioned on the website engine

room. I imagine that we're going to do

something with that, Pascal.

We are indeed. You're going to have to

wait for episode 26 for the big

announcement.

And with that note, we'll move to our

last section, which of course is the

website call to action.

This is about the 1 change, 1 adjustment

that can make really your website work

harder for you. So Johnny, what is your

recommendation for today?

AI chatbot. I'm going to just dive in. I

think it's about embracing it and it's

about going out researching, finding a

chatbot that fits your business. There's

so many out there right now and there's

good and bad, don't get me wrong, there's

definitely good and bad, but the ability

for you to be able to respond to

potential clients or even existing

clients in a very quick, timely manner to

be able to signpost them, to be able to

listen to them, to be able to take

contact details to ultimately create a

lead I think is totally worth it. So you

know the caveat here is that it does need

some testing, it needs some trialing, you

need to you to really test it, you need

to really think about it. But you know if

you've for example if you've got a

knowledge base already and you can share

that knowledge base with the AI tool.

It's gonna fully be able to start

answering questions I'm seeing this in in

so many well-known brands this I said

good examples and bad examples but you

don't know what it's like until you start

trying it. So my advice as a 1 quick

change or adjustment is to start

researching a couple of different AI

tools that can act as a chatbot on your

website and have that sort of live stroke

AI chat on the website to ultimately

enhance engagement and to be ultimately

really quick and responsive.

And I think for me, there's 2 kind of use

cases. There's 1 where you have this

issue of abundance of content. Let's say

you have a very, very busy blog or maybe

you've been running a podcast videos for

a while. And actually as a element of

customer service, customer care, the AI

chatbot could help me spot the articles

of the podcast that is most relevant to

me right now, based on my query. And then

the other, the flip side is essentially

the FAQs of sort. Now you've got to be

careful there's plenty of examples out

there of brands who've got it completely

wrong where it becomes an irritant as

opposed to anything that supports you. So

the testing and walk into the shoes of

your customers is important but where

there is choice, where there is decision

to be made, this is where the chatbot can

come in and and you should also lean on

that and make sure that it becomes almost

like a mascot to the business. So don't

do what people have done which is to try

and lie and pretend that it was a real

person talking to you, it's pointless.

Announce it, People are becoming more and

more familiar with it. But every visitor

on a website with a chatbot will also

have had a bad experience. So how can you

stand out? Yeah, for sure.

Yeah. What is your website

called? So mine actually, I must thank a

customer of mine because they learned a

very, very painful lesson by not doing

enough prep in and around attending a

conference. So as part of that content

strategy, which is actually something

that I recommended they did, they wanted

to do a series of roundup articles about,

you know, the different talks and

different keynotes addresses and so on.

But they kind of went to the conference

without a plan. And that is really

tricky, because that meant that when they

came back, the content creation bit, if

you like, of a roundup articles journey

took far, far too long. So my advice

would be research your industry events,

particularly those of interest to your

audience. So be careful not to go to a

conference of interest to you write a

roundup that your customers couldn't care

less about. So look at the next 6 months,

look at industry events that will be of

interest to your audience, select the 1

you're gonna go to and plan in advance

how you're gonna go about doing the

roundups and even start to do some draft

versions. You can come up with the

titles, you can start to run the mini

biographies of the speakers, you can do

the research of photography, you can do

so much preps. And then when you get to

the event, you can use some of the

techniques that we explored on website

culture action, use audio recording, use

AI transcription, do a number of things

to make sure that those event roundups

are not too punitive. Therefore, once

again, you have to prep and prep and prep

to make sure that your content creation

is very, very seamless and there's little

friction as possible.

And that, for me, is 1 of the biggest

things that builds trust. So trust is

what people make decisions on, whether

they're going to buy from you or not. And

a lot of people make assumptions that

build trust and buy you, you have to be

real, you have to be authentic. You have

to be genuine. But, but the simple fact

that you're talking about an industry

event that's coming up that you're

potentially going to and you're doing a

bit of a roundup, people make a huge

amount of assumptions around that. They

in terms of your network, in terms of

your capability, in terms of your

knowledge and why not ride on that wave

and build that trust. So I think it's a

brilliant idea that ticks so many boxes,

not just the content marketing box and

the sort of keeping relevant, but the

building trust. So yeah, I like that,

Pascal.

Thank you very much.

That was episode 25 of the 90-day website

mastery podcast. That's it for today. The

audio companion of the 90-day website

mastery program. For more information

please visit 90daymarketingmastery.com

and you will be able to book your

discovery call with either myself or

Pascal. We'll be back with another

episode. In the meantime, feel free to

send your questions, share your preferred

app and links to your website. Once

you've made the changes we spoke about,

we'd love to give you a shout out. But

that's it for now. Bye everyone. And

we'll leave you with a fun video and

audio montage whilst you go through your

notes and actions. Thanks so much for

joining. Please, please, please if this

was helpful, if this was of interest, not

only tell your friends but click that

follow or subscribe button, whatever

platform you're on, because that is a way

that makes us feel like we're making a

difference. And whilst we love being

here, and I was talking about it being a

bit of a therapy session, Just the fact

of seeing our numbers increase, the

power, I don't think I can put into words

what that would achieve for us. So please

do like, follow, share and subscribe. And

we'll see you all soon. And I'll leave

you with this audio and video montage.

Take care. Cheers Pascal.

Bye bye.

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