A common complaint in sneaker culture today is the lack of innovation, but what does that really mean? Innovation usually speaks to advances in technology or ways of doing business. Creativity and a true sense of what real sneakerheads is lacking within the most popular brands. Matty Ice discusses the difference between innovation and creativity. Join in on the conversation.

---

New episodes every Friday.

Support I&C Sports - https://linktr.ee/iandcsports

Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en

Follow Fire Footwear on Facebook: https://www.facebook.com/firefootwearpod

Follow Matty Ice on Twitter: https://twitter.com/MattyIceFrates

Reach out to me with questions or thoughts: firefootwearpod@gmail.com

---

Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Follow Matty Ice on Twitter: https://twitter.com/MattyIceFrates