Shownotes
This week, John and Kailey sit down with Ben Stacy of Forge Relations to break down how gun companies can adapt, reach new gun owners, and build trust in a changing market in 2026.
From marketing to young families and first-time buyers to navigating TikTok, short-form content, and platform restrictions, this conversation focuses on why people buy from people and why transparency, values, and real connections matter more than ever.