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Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242
Episode 24223rd April 2020 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242

My guest this week is Stuart Atkins, Marketing Professor, agency owner and author from California.

We talk about marketing academia and why marketing should be about matchmaking customer needs to offers rather than manipulation and intrusion.

Welcome to episode 242 of the Marketing and Finance Podcast.

We chat about:

·      The experience of teaching principles of marketing, consumer behaviour and market research

·      Internet marketing strategy

·      Bringing the real world into the classroom with case studies

·      The importance of not omitting the other essential parts of the marketing mix like research, customer needs and product development

·      Why increasing self-serving behaviour to extreme levels is not the way for businesses to survive during the Covid-19 crisis

·      Good marketing is not manipulation, it's about finding a match between customer needs and offers

·      Not spending so much time IN your business that you don't spend any time ON your business

·      The discipline of consistency

Who is Stuart Atkins?

Stuart is a paid search specialist, marketing consultant, author, speaker, and adjunct professor of marketing at the largest school of business in California &amp; the fifth largest in the United States: Cal State Fullerton’s Mihaylo College of Business and Economics.</p>

As an adjunct marketing professor, Stuart teaches marketing research, advertising, internet marketing strategy, digital &amp; social media marketing, marketing information technology, consumer behaviour, entrepreneurship marketing, and principles of marketing on both the MBA and undergraduate level.

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.