In this episode of The FAFO Podcast, BD Storm sits down with Chris Kennedy, CEO and co-founder of Astrafuse, to tackle a marketing belief that costs businesses a lot of money: more leads won't necessarily fix your business.

We get into paid advertising, customer acquisition, bad funnels, fake leads, figuring out what a customer is actually worth, and why blaming Facebook or Google may be missing the real problem. Chris also cuts through the AI hype to explain where artificial intelligence is genuinely useful in business—and where it just makes for a cool demo.

Connect with Chris Kennedy:

Astrafuse

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Facts. Truth. No BS. This is FAFO.

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