Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about: the three free tools you need set up before any of the rest of it makes any sense. Because I cannot tell you how many times I've sat down with a business owner for an SEO one-to-one, asked them to share their Google Search Console, and found out they haven't logged in for 18 months. That's like having a sat nav and refusing to look at it, then wondering why you keep getting lost.

And yes, there's actual homework at the end.

Because listening is lovely, but without doing, you're wasting both our time.

You'll learn:

What each tool does and why it matters, how to get all three set up today (it takes about 25 minutes), what to actually look at once they're collecting data, and why ignoring this stuff is one of the most expensive mistakes a website owner can make.

Links mentioned:

1. Google Search Console: https://search.google.com/search-console
2. Google Analytics: https://analytics.google.com
3. Microsoft Clarity: https://clarity.microsoft.com
4. Clicky Analytics: https://clicky.com/101357342
5. Non-Wanky SEO Course: https://nonwankyseo.com

Follow Nikki:

1. LinkedIn: https://www.linkedin.com/in/nikkipilkington/
2. Instagram: https://www.instagram.com/nikkipilkington/
3. Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social

Mentioned in this episode:

ICN Network