On this episode of Maxwell's Iowa CoffeeCast, sponsored by WELLABE, Maxwell sits down with Luke Dickens, the charismatic owner of Vinyl Cup Records and Marv’s Record Shop. A self-made entrepreneur with a passion for vinyl, Luke shares the fascinating journey that led him from a basement startup to managing four thriving record stores and collaborating with legendary musicians.

The conversation dives into the modern resurgence of vinyl, its tactile appeal, and the challenges posed by skyrocketing production costs. Luke offers a candid perspective on the state of the industry, balancing the niche appeal of vinyl with the broader dominance of streaming platforms. He reflects on how records have evolved from casual listening to a curated, meaningful experience.

Luke also sheds light on the economics of running record stores, emphasizing the delicate balance between offering premium collections and maintaining affordability. He shares stories of cross-country trips to secure prized collections and the community-focused ethos driving his business.

Beyond the record shop, Luke discusses his foray into artist management, recounting how his work with John Prine's family and the "Oh Boy Roadshow" became a gateway to the national music scene. From directing rehearsals at the iconic Ryman Auditorium to connecting with legends like Emmylou Harris and Jackson Browne, Luke’s anecdotes highlight his humility, adaptability, and dedication to fostering creativity.

This episode captures Luke’s relentless drive to grow, his respect for the artists he supports, and his unshakable belief in creating memorable experiences—whether through a rare vinyl find or a transformative musical collaboration. A must-listen for music lovers and aspiring entrepreneurs alike!