Veronika Höller shares that adopting search generative experience as your SEO strategy in 2024 is pivotal.

Discussion points include:

How is SGE changing the SERP?

What markets does this affect at the moment?

What timescale are we looking at for full international roll-out?

What industry sectors does this affect the most?

What about queries - what types of queries does this affect the most?

What does this mean for the way that we write or optimize content?

How are other search engines changing?

Does this reduce the impact of Google as an organic search discovery channel?

Do we have to turn to other content mediums like YouTube, TikTok or podcasts?