"All Footballers Experience: Anxiety" transforms how we teach children about mental health through storytelling and trust.

Following young Newcastle fan Jude's magical journey, readers meet their heroes in a new light - not as untouchable superstars, but as understanding mentors who share their own experiences with anxiety.

Through Anthony Gordon's guidance, with help from Bruno Guimarães, Joelinton, Alexander Isak, Eddie Howe, Dan Burn and Alan Shearer, children learn practical tools for managing anxiety in clear, age-appropriate language. Each section includes interactive elements, from practice exercises to QR codes linking to additional resources, ensuring children remain engaged while developing crucial life skills.

Beyond the immediate impact of supporting young fans' mental health, this initiative positions Newcastle at the forefront of youth mental health advocacy.

By featuring current players sharing authentic experiences, the club builds lasting emotional connections with young supporters and their families. The book offers a meaningful alternative to screen time, while creating lifelong associations between learned coping strategies and the Newcastle players who taught them.

With opportunities for workshops, school programs and international adaptation, this project transforms Newcastle's relationship with young fans from purely sporting entertainment to a supportive force in their personal development, creating positive associations that last a lifetime.