Shownotes
The modern influencer economy is worth billions so it's clearly influencing marketers, but does it pay off in the long term? In this Business Brief, we look at how brands have been winning, losing and controlling authority for decades, and why everyday influencers are here today, but will be gone tomorrow.
Business Brief is a (very brief, just 5 mins) new solo series by Jo Lepore, with totally off the cuff business implications of the biggest emerging topics.
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.
