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Strategic Thinking in a Time of Crisis [replay]
17th June 2022 • Breakthrough Marketing Secrets • Roy Furr
00:00:00 01:07:22

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The economy is crashing…

And things are likely to get worse before they get better.

The US stock market officially entered a bear market — down 20%+ — this week and nothing suggests this collapse has found the floor yet.

Every asset class besides housing is tanking…

And housing is sensitive to rising interest rates, which are going up at the fastest rate in decades.  (Especially in the context of the Fed announcement of a .75% increase this week, the biggest increase since the early 90s.)

Oh yeah, and these are US numbers, but the trend is global.

All of this to say…

If you, as a copywriter, marketer, or entrepreneur are NOT thinking about how things might be a little different in the context of an economic crisis…

You probably ought to.

But don’t panic.

That’s the main message of today’s episode.

Which is a replay of a BTMSinsiders call from March 2020, when the global economy was slipping into COVID crisis.

The context and details are different.

The principles and strategy for dealing with it are the same.

Hence my decision to share this with you as today’s episode:

Strategic Thinking in a Time of Crisis [replay]

Yours for bigger breakthroughs,

Roy Furr

PS: Damn I was optimistic about how quickly we’d be able to contain the virus.