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Embracing new technologies with Andy Tattersall (Episode 71)
Episode 7117th June 2025 • Research Adjacent • Sarah McLusky
00:00:00 00:38:39

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Andy is a communications specialist who embraces using technology to help share research.

Sarah and Andy talk about

  1. Making himself so useful that a job was created especially for him
  2. Using technology to solve problems and always trying to make things better
  3. How he evolved from bedroom radio host to pirate station DJ to podcaster
  4. Being a lifelong learner and why more CPD time would benefit everyone

Find out more

  1. Read the show notes and transcript on the podcast website
  2. Check out Andy's Linktree for all his podcasts and articles
  3. Connect to Andy on BlueSky
  4. Visit Andy's website

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  5. Leave Sarah a voice message

Mentioned in this episode:

Member of the Month: Vicky Bowskill, Inklusive Nature

Vicky helps researchers and changemakers to connect nature, science & society by telling compelling visual stories. Find out more at www.inklusivenature.com

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Transcripts

Andy Tattersall:

Getting in early, picking on things, trying to play with it, find

Andy Tattersall:

out if it works, you know, particularly at the moment with AI and then passing on

Andy Tattersall:

that knowledge, I think is really useful.

Andy Tattersall:

And it just takes one person to use it in a really fantastic

Andy Tattersall:

way, and everyone goes, wow.

Andy Tattersall:

Yeah.

Andy Tattersall:

And that's always been the case with technology, isn't it?

Andy Tattersall:

I think the really valuable professional services people are the ones who try and

Andy Tattersall:

change their environment for the better.

Sarah McLusky:

Hello there.

Sarah McLusky:

I'm Sarah McLusky and this is Research Adjacent.

Sarah McLusky:

Each episode I talk to amazing research adjacent professionals about what

Sarah McLusky:

they do and why it makes a difference.

Sarah McLusky:

Keep listening to find out why we think the research adjacent space

Sarah McLusky:

is where the real magic happens.

Sarah McLusky:

Hello, I'm your host, Sarah McLusky, and you are listening

Sarah McLusky:

to the Research Adjacent podcast.

Sarah McLusky:

In a minute, you'll be hearing from today's guest, Andy Tattersall.

Sarah McLusky:

Now, depending on when you're listening to this podcast, Andy is

Sarah McLusky:

either based at the University of Sheffield, or if it's after summer 2025.

Sarah McLusky:

He's now freelance.

Sarah McLusky:

Andy doesn't fit neatly into typical job categories.

Sarah McLusky:

I first met him through podcasting, but I had also seen him writing

Sarah McLusky:

a lot about the social media use and tentative rise of blue sky.

Sarah McLusky:

Well, it turns out what he really specializes in is using technology

Sarah McLusky:

to solve communication problems and suddenly it all makes sense.

Sarah McLusky:

A late comer to education, he has evolved from a pirate radio DJ into

Sarah McLusky:

a research communications specialist.

Sarah McLusky:

We talk about his constant drive to make things better.

Sarah McLusky:

While universities can be slow to adopt new technologies, his love of good

Sarah McLusky:

conversation and why he would uses magic wand to improve CPD for everybody.

Sarah McLusky:

Listen on to hear Andy's story.

Sarah McLusky:

Welcome along to the podcast, Andy, it is fantastic to have you here as

Sarah McLusky:

a guest and kind of on the other side of the microphone for you, although

Sarah McLusky:

I'm sure we will get to that shortly.

Sarah McLusky:

Could you tell us a bit about what it is that you do?

Andy Tattersall:

Okay.

Andy Tattersall:

So yeah, thanks for having me, Sarah.

Andy Tattersall:

And, uh, what do I do?

Andy Tattersall:

This is a tricky thing.

Andy Tattersall:

Even some of my colleagues will ask me this, what exactly I do,

Andy Tattersall:

and some, some have claimed in the past, all I do is mess about on the

Andy Tattersall:

internet, but, what I do, I think in essence what I'm, is a troubleshooter

Andy Tattersall:

and a creative ideas person.

Andy Tattersall:

And my job title, which is what I came up with and finally

Andy Tattersall:

managed to squeeze through at the University of Sheffield, was Open

Andy Tattersall:

Research Communication Specialist, 'cause I think that's what I do.

Andy Tattersall:

And before that I was an information specialist.

Andy Tattersall:

So my work I think is between the sort of the intersection, of communications,

Andy Tattersall:

'cause my first degree is journalism and information science, 'cause that's

Andy Tattersall:

my master's degree, underpinned by a practical set of skills that allow me

Andy Tattersall:

to make stuff, to solve problems and to help people primarily communicate

Andy Tattersall:

their research, 'cause I work in health research at the moment.

Andy Tattersall:

But as you'll know at the point of recording this, I will be

Andy Tattersall:

leaving University of Sheffield in a few months time to go do

Andy Tattersall:

this on my own for other people.

Andy Tattersall:

So I think really that is it.

Andy Tattersall:

And the way that people may understand it is that I see myself a bit of a research

Andy Tattersall:

equivalent of a learning technologist.

Andy Tattersall:

And I don't think I necessarily exist because people are either

Andy Tattersall:

a marketing person or they're a learning technologist or they're an

Andy Tattersall:

a, a scholarly communications person and I think I do bits of everything.

Andy Tattersall:

I'm a jack of all trades and maybe a master of some.

Andy Tattersall:

That's what I am.

Andy Tattersall:

Yeah.

Sarah McLusky:

So when you say you do lots of different bits, tell us a bit

Sarah McLusky:

about some of those different kind of projects and things that you are

Sarah McLusky:

working on or technologies that you use.

Andy Tattersall:

Um, examples might be, so I was part funded by the NIHR

Andy Tattersall:

in terms of knowledge mobilizing NIHR research into local government.

Andy Tattersall:

Sort of like make some kind of an impact.

Andy Tattersall:

So the kind of things that I've done there as part of that work is, is making

Andy Tattersall:

infographic, it might be making animation that explains what we're doing, but also,

Andy Tattersall:

uh, only this week I put together a public engagement event as part of a festival

Andy Tattersall:

that runs over a month in Sheffield called Festival of Debate, where I had colleagues

Andy Tattersall:

who I worked with on this project along with the Sheffield's Director of Public

Andy Tattersall:

Health, Greg Fell, and I, I had those turn up and have a panel discussion about

Andy Tattersall:

this topic in front of a live audience.

Andy Tattersall:

And that event was totally put together by me.

Andy Tattersall:

Now putting events together isn't something that I necessarily do.

Andy Tattersall:

What I, I certainly do is I, I look at an area where I think people

Andy Tattersall:

need to know about something.

Andy Tattersall:

And I'll recruit speakers together.

Andy Tattersall:

And I've done that for people like UKSG.

Andy Tattersall:

So I'm not an event organizer 'cause I know that's your area.

Andy Tattersall:

But I'm more like a I think of myself as a fantasy football kind

Andy Tattersall:

of person that I think that'd be a great speaker and that'd be a great

Andy Tattersall:

speaker and let's get them together.

Andy Tattersall:

And I've come up with an idea of a way we can badge it.

Andy Tattersall:

Uh, and such like.

Andy Tattersall:

Other things that I've done, which are not necessarily technology enabled.

Andy Tattersall:

10 years ago I started writing retreats.

Andy Tattersall:

That was because I had to finish a book on altmetrics that I'd been commissioned

Andy Tattersall:

to do, and I was struggling to do it.

Andy Tattersall:

And the writing retreats called Write Club have run for the last 10 years.

Andy Tattersall:

And I, I did a quick, um, check on on the data since lockdown,

Andy Tattersall:

see how many people had attended from the University of Sheffield.

Andy Tattersall:

And it was just shy of 600 people who had been to these sessions.

Andy Tattersall:

And this is where people get together and write, and it's based on a Pomodoro

Andy Tattersall:

technique where you take five minute breaks, you write for 25 minutes.

Andy Tattersall:

We have yoga videos, we have meditation star and things like that.

Andy Tattersall:

And some of 'em, I just play music throughout the day and people

Andy Tattersall:

listen to music in the background.

Andy Tattersall:

And it's a real good way to bring people across the campus together.

Andy Tattersall:

That is a sort of what I would say is the kind of the antithesis of what I do,

Andy Tattersall:

which is to kind of push out technology.

Sarah McLusky:

Yeah.

Andy Tattersall:

And to, to promote things.

Andy Tattersall:

Whether that's altmetrics, whether that's the use of podcasting, whether that's

Andy Tattersall:

the use of making videos, whether that's writing blogs, social media and such.

Andy Tattersall:

Like, so I'm an advocate for all of those things, and I think that's

Andy Tattersall:

what I'm kind of largely known for.

Andy Tattersall:

But the kind of the Write Club was a byproduct.

Andy Tattersall:

Some of the other things I've done is I started a series about 15 years ago

Andy Tattersall:

called Bite-Size that still runs at Sheffield, which are 20 minute talks on

Andy Tattersall:

Technologies to or ideas to help people work better.

Andy Tattersall:

I was the first person at Sheffield to kinda spot massive online open

Andy Tattersall:

courses, and we ran the first three of those I think in 2012, 2013.

Andy Tattersall:

And we had 8,000 students sign up for them.

Andy Tattersall:

Uh, and again, that was me spotting something.

Andy Tattersall:

So, and getting, getting buy-in.

Sarah McLusky:

It does sound very much, I think you said at the very beginning

Sarah McLusky:

you're a bit of a problem solver.

Sarah McLusky:

I think it also sounds like you're a bit of a magpie.

Sarah McLusky:

You're just like,

Andy Tattersall:

Absolutely.

Sarah McLusky:

There's a thing over here and there's a thing over

Sarah McLusky:

here and let's put them together and see what we can come up with.

Andy Tattersall:

Absolutely.

Andy Tattersall:

I've been definitely a magpie for about 15 years, and I, I'm a shambrarian

Andy Tattersall:

as I've been told many times, so I'm someone who affiliates very strongly

Andy Tattersall:

with the academic library community.

Andy Tattersall:

I know loads of them.

Andy Tattersall:

I've spoke at dozens of library conferences.

Andy Tattersall:

I've given invited talks at, you know, CILIP and international Business

Andy Tattersall:

Librarians Conference at International Clinical Librarians Conference.

Andy Tattersall:

I'm not a librarian.

Andy Tattersall:

I have probably a librarian's brain that I like to curate things.

Andy Tattersall:

Put things in order and like to naturally share.

Andy Tattersall:

And help people and solve problems, which I think is a

Andy Tattersall:

lot of work that librarians do.

Andy Tattersall:

But the other flip side is one previous manager said to me many years ago,

Andy Tattersall:

I'm also a bit like a bull at a gate.

Andy Tattersall:

And I've changed that because

Andy Tattersall:

But the problem with the bull at the gate sometimes is that you rush in

Andy Tattersall:

and you, you do get things wrong.

Andy Tattersall:

And so I've sort of become a little more pragmatic.

Andy Tattersall:

And maybe that's the thing with age, as you get older, you become a

Andy Tattersall:

bit more, I won't say conservative.

Andy Tattersall:

A little more

Sarah McLusky:

cautious.

Andy Tattersall:

Cautious, yeah.

Andy Tattersall:

And I'll still take risks and I'll still push things out and I'm still prepared

Andy Tattersall:

to annoy people because I think I might be right about something and I want them

Andy Tattersall:

to come around to that way of thinking 'cause I think the evidence is there and.

Andy Tattersall:

I'm a practitioner first and foremost, but I am strongly underpinned by evidence.

Andy Tattersall:

So when I'm telling you to do something, then there is an evidence

Andy Tattersall:

base hopefully behind a lot of it.

Andy Tattersall:

Um, even though the evidence might be weak or not, not substantiated

Andy Tattersall:

at the time 'cause it's early days I'm certainly not a futurologist.

Sarah McLusky:

No.

Andy Tattersall:

But I've always tried to lead from the front and I've always

Andy Tattersall:

tried to bring people along with me and certainly work with the idea of bringing

Andy Tattersall:

people along with me who want to come.

Andy Tattersall:

Yeah.

Andy Tattersall:

I. Many years ago that you can really try and, you know, you can take a horse

Andy Tattersall:

to water but you can't get it to drink.

Andy Tattersall:

And there are people in the academic world who unfortunately will never, ever change

Andy Tattersall:

and they're not worth the investment of your limited time and energy.

Andy Tattersall:

But there is this huge swathe in the middle, you know, the kind of

Andy Tattersall:

on and that kind of, diffusion of innovation curve, there's that huge

Andy Tattersall:

group of people who are interested.

Andy Tattersall:

And I've been tried, I've tried to be attuned to the issues that impact

Andy Tattersall:

them, the inequalities that impact them, the time issues, particularly

Andy Tattersall:

if you're part-time, if you are, if you are female, you know, you

Andy Tattersall:

take the caring responsibilities invariably and all those problems.

Andy Tattersall:

So Write club is a good example of that because since I've run it.

Andy Tattersall:

Um, and you know, I've had nearly 600 people attend since 2020.

Andy Tattersall:

On top of all those who attended the five, six years before that,

Andy Tattersall:

it is roughly 95% female attended.

Sarah McLusky:

Interesting.

Sarah McLusky:

Yeah.

Andy Tattersall:

Yeah.

Sarah McLusky:

They're the people who most need that space, perhaps

Sarah McLusky:

that, that's somewhere to gather?

Andy Tattersall:

I think so.

Andy Tattersall:

I think that they're more likely to be they're more likely to struggle

Andy Tattersall:

time-wise because of other demands.

Andy Tattersall:

Also, I think are possibly more open to working that way as well.

Andy Tattersall:

I think that might be a reason as to it that they actually think, there's

Andy Tattersall:

nothing wrong about going into a room with a bunch of people to write together.

Andy Tattersall:

I think there's a lot of blokes you might go, oh, you don't need to do that.

Andy Tattersall:

Yeah.

Andy Tattersall:

You know, a bit of, I think there's a little bit of that.

Andy Tattersall:

But I think largely it is down to equity.

Andy Tattersall:

And kind of cultural sort of reasons why.

Andy Tattersall:

Women to attend those sessions.

Andy Tattersall:

Yeah, so I, I, I'm, I'm pleased with that because I do want to bring

Andy Tattersall:

equity to research communications because it's not just those who

Andy Tattersall:

are resource poor, time poor.

Andy Tattersall:

I think it's also that I. Research, particularly in institutions

Andy Tattersall:

has a habit of very much going with the easy, big wins.

Andy Tattersall:

And they might be that's won 10 million pounds, that

Andy Tattersall:

project's won 10 million pounds.

Andy Tattersall:

That project is going to solve this particular cancer, et cetera.

Andy Tattersall:

And a lot of the very, very small projects that make some really, really

Andy Tattersall:

decent societal impact and some change get overlooked because it's one person

Andy Tattersall:

in a department doing one thing that just it's not seen hot or sexy enough.

Andy Tattersall:

Yeah.

Andy Tattersall:

Or attention grabbing.

Andy Tattersall:

And I think that there's more to be done to give these people a leg up because

Andy Tattersall:

these little seed investments of, of research and time and these little

Andy Tattersall:

pots of money can lead to big things that lead to a wider societal impact.

Sarah McLusky:

Yeah, definitely.

Sarah McLusky:

And I think.

Sarah McLusky:

Not only in terms of helping the research get, but like you say, the

Sarah McLusky:

help that you can do to get that research out into the world and

Sarah McLusky:

the difference that that can make.

Sarah McLusky:

Because often the big projects will have a budget for things.

Sarah McLusky:

They might even have a member of staff on the team who can

Sarah McLusky:

do all their communications and get everything out there.

Sarah McLusky:

But like you say, those little projects, if there's somebody who's working across

Sarah McLusky:

the organisations, can give them a little bit of time, a little bit of help can

Sarah McLusky:

make a big difference to them, can't it?

Andy Tattersall:

A absolutely.

Andy Tattersall:

You know, a little bit of money can go the right way if it's used right.

Andy Tattersall:

And the problem with lot of big projects is when they put in bids, you know,

Andy Tattersall:

historically anyway, and I think things are changing for the better slowly, but

Andy Tattersall:

historically it was very much a tick box.

Andy Tattersall:

We'll have a website, we'll use Twitter, we'll do this, and there wasn't really

Andy Tattersall:

much thought for it or the alternative was, uh, we don't do anything.

Andy Tattersall:

We get to the end and oh my goodness, we now need to start

Andy Tattersall:

thinking about telling people.

Andy Tattersall:

And the pot of money has been taken away from us now 'cause

Andy Tattersall:

it's at the end of the project.

Andy Tattersall:

Yeah.

Andy Tattersall:

And we can't do anything.

Andy Tattersall:

Uh, so it's a bit slap dash at times.

Andy Tattersall:

It's Ill thought, I like the idea of, thinking about things in the

Andy Tattersall:

longer term as a campaign possibly.

Andy Tattersall:

And that's very hard to achieve.

Andy Tattersall:

And I think that does take resource, but I think if people can think about

Andy Tattersall:

that, and I think this is particularly important when you are working

Andy Tattersall:

directly with the public, because one of the problems with research is it

Andy Tattersall:

parachutes into a cohort in society.

Andy Tattersall:

It does some work and it pulls out.

Andy Tattersall:

And I think that these problems are often endemic.

Andy Tattersall:

I, you know, working in health research, we, we are looking at

Andy Tattersall:

often endemic problems that are very wicked, that can't be solved by one

Andy Tattersall:

necessarily solution or, or person.

Andy Tattersall:

And that thinking about campaigns extends that, and it also kind of,

Andy Tattersall:

I think, helps with the civic duty

Andy Tattersall:

Of what research should do.

Andy Tattersall:

And one of the problems that we get is that stories are often told of

Andy Tattersall:

in the frame of 5 million pounds won by the University of whatever.

Andy Tattersall:

Yeah.

Andy Tattersall:

And I think the, yeah, the money is so important.

Andy Tattersall:

Obviously it allows you to do those things, but really the story is what's

Andy Tattersall:

the impact and who's the lives and what's the breakthrough gonna be?

Andy Tattersall:

Because I think that's what the public care about.

Andy Tattersall:

They don't know if 5 million pounds is a lot of money it in, in a

Andy Tattersall:

lot of cases obviously it isn't.

Andy Tattersall:

Yeah.

Andy Tattersall:

But what they want to know is, will my mom.

Andy Tattersall:

Beat this illness.

Sarah McLusky:

Yeah.

Andy Tattersall:

Will my dad get well?

Andy Tattersall:

Yeah.

Andy Tattersall:

Will I, you know, and I think that's quite, that's the, quite

Andy Tattersall:

the important thing, the money.

Andy Tattersall:

I don't think newspapers are interested in the money usually.

Andy Tattersall:

Yeah.

Andy Tattersall:

They're interested in the, the actual impact.

Andy Tattersall:

So, but I also think that for a large extent, and this is.

Andy Tattersall:

This is across the board.

Andy Tattersall:

Whether you're working as an individual trying to do things or working as a

Andy Tattersall:

group who may have an administrator.

Andy Tattersall:

I think it's all about little 1% increments, trying to make

Andy Tattersall:

everything a little bit better.

Andy Tattersall:

How can we make our comms a bit more visible?

Andy Tattersall:

How can we make this bit of work a bit more impactful, how can we actually

Andy Tattersall:

manage to reach this cohort of society?

Andy Tattersall:

How can we manage to reach this policy maker?

Andy Tattersall:

And they're all little 1% that you, you have to think about all the time because

Andy Tattersall:

you know, you think about and um go into something in, in, in Sheffield I forgot

Andy Tattersall:

the gentleman's name now, but he, he's a kind of a sports psych psychologist

Andy Tattersall:

who worked with I don't wanna say his name 'cause I'll get it wrong, but,

Andy Tattersall:

uh, um, he worked with British cycling.

Andy Tattersall:

And the reason British cycling was such a huge success throughout the noughties

Andy Tattersall:

was that he took this this idea.

Andy Tattersall:

His, his business is called Chimp Management.

Andy Tattersall:

Uh, I wanna say Steven Peters, I could be wrong, Steve Peters, but he went

Andy Tattersall:

and they looked at 1% increments.

Andy Tattersall:

And those increments could be washing your hands after you've been to the loo

Andy Tattersall:

to reduce infection, because if cyclists catch a cold, they can't practice.

Andy Tattersall:

Yeah.

Andy Tattersall:

These little things like that.

Andy Tattersall:

Yeah.

Andy Tattersall:

Doing something to this piece of the technology to improve it.

Sarah McLusky:

Yeah.

Andy Tattersall:

Um, habits, habit forming.

Andy Tattersall:

So I think that that's quite important.

Sarah McLusky:

Yeah.

Sarah McLusky:

And it all adds up over time, doesn't it?

Sarah McLusky:

Absolutely.

Sarah McLusky:

These, absolutely these little improvements here and there, you know, it

Sarah McLusky:

doesn't always need to be about the big splash, about the big development, like

Sarah McLusky:

you say, the things that get reported these big grant wins and things like that.

Sarah McLusky:

And actually at the end of the day, it doesn't always make much difference.

Sarah McLusky:

So one thing I think people will be really curious to know is how

Sarah McLusky:

you got into doing this work.

Sarah McLusky:

You mentioned.

Sarah McLusky:

Having been, you know, doing learning technology and things like that.

Sarah McLusky:

But yeah, tell us about your journey.

Andy Tattersall:

So, well, first of all, I wanna clarify, it was Steve

Andy Tattersall:

Peters, so I just wanna make sure.

Andy Tattersall:

Excellent.

Andy Tattersall:

I just did a quick Google search.

Andy Tattersall:

Professor Steve Peters.

Andy Tattersall:

He's the gentleman.

Andy Tattersall:

How did I get into it?

Andy Tattersall:

I. Was late.

Andy Tattersall:

I, I completely flunked at school.

Andy Tattersall:

I didn't have a great start to life.

Andy Tattersall:

I was taken from my parents as a baby, so life didn't start

Andy Tattersall:

great and I flunked to school.

Andy Tattersall:

Had a good time throughout my teens and my twenties, and then decided needed to get

Andy Tattersall:

an education and I went off to college.

Andy Tattersall:

Cut.

Andy Tattersall:

Long story short, went and did some A levels age 26.

Andy Tattersall:

Felt massively outta my depth.

Andy Tattersall:

Then managed to get a place at Sheffield on their journalism degree, which

Andy Tattersall:

was at the time I think they had 1400 applicants, and I was very lucky to get

Andy Tattersall:

on as a mature student and felt outta my depth, but it was an amazing experience.

Andy Tattersall:

And then went off to be a journalist for a short while, sports journalist

Andy Tattersall:

for the Press Association.

Andy Tattersall:

And did journalism as well, doing journalism in the background.

Andy Tattersall:

And I've continued to do that in capacity doing music and culture.

Andy Tattersall:

But I, saw a job at the University of Sheffield.

Andy Tattersall:

I went there doing their inter library loans.

Sarah McLusky:

Okay.

Andy Tattersall:

And it was a very overwhelming job.

Andy Tattersall:

It was a, it was a paper-based job and after about a year I went off to

Andy Tattersall:

a, an event and came back and said, I think we need to digitize the system.

Andy Tattersall:

This was in my academic department and we were doing around 600 inter library

Andy Tattersall:

loans, um, a month, which was quite a lot.

Andy Tattersall:

And I digitized it.

Andy Tattersall:

And we had a system for doing this.

Andy Tattersall:

And I did that for a few years and started doing other things

Andy Tattersall:

that were not part of my job.

Andy Tattersall:

So I redesigned the library in Google SketchUp.

Andy Tattersall:

In 3D and I started, um, doing just various stuff that

Andy Tattersall:

were not part of my job and.

Andy Tattersall:

The, this particular guy very esteemed academic in the evidence-based

Andy Tattersall:

synthesis world and evidence-based librarianship he's led in that

Andy Tattersall:

and innovated from the start.

Andy Tattersall:

He's, he is, he is the kind of the godfather of, of, of a lot of stuff.

Andy Tattersall:

Uh, Andrew Booth decided there was a job for me and he managed

Andy Tattersall:

to get funding with another professor and Professor Wendy Baird.

Andy Tattersall:

And in 2007, they created a job for me, which was basically looking at stuff like

Andy Tattersall:

innovating the library and doing things around, you know, I started doing blogs.

Andy Tattersall:

Started YouTube channel around 2008, 2009, and just was left to my own

Andy Tattersall:

devices and have been for 18 years, very much under multiple managers.

Andy Tattersall:

So I took the job exactly where I wanted.

Sarah McLusky:

Yeah.

Andy Tattersall:

Um, which has been a huge.

Andy Tattersall:

I'm huge privilege.

Sarah McLusky:

Yeah.

Andy Tattersall:

And I've been trusted.

Andy Tattersall:

It comes with an awful lot of downfalls and responsibilities and, and concerns.

Andy Tattersall:

It's not, it's not all, uh, it's not all wonderful, but it's it has been, I've

Andy Tattersall:

been blessed that I've been supported in that area to go off and do that.

Andy Tattersall:

So what I would've said is, is that probably around 2007, 2008, I probably

Andy Tattersall:

was a proto learning technologist.

Andy Tattersall:

I was very interested in the learning side of things, so I was involved in the

Andy Tattersall:

teaching and I was doing teaching myself.

Andy Tattersall:

And it was around, I think around 2010, 2011, I remember sitting down with

Andy Tattersall:

the guy who was the head of our, our sort of section at the time, professor

Andy Tattersall:

Simon Dixon, who recently retired.

Andy Tattersall:

He's a health economist and he said, you need to figure out what you want to do.

Andy Tattersall:

Do you wanna go and do research or do you want to go and do teaching?

Andy Tattersall:

'cause I was sort of straddling both to some extent.

Andy Tattersall:

And I went away and thought.

Andy Tattersall:

The learning technologists are starting to really take off in the institution.

Andy Tattersall:

There were people there who'd been doing that for years before me uh, who'd

Andy Tattersall:

been doing that in various capacities.

Andy Tattersall:

And the whole movement was certainly really, really

Andy Tattersall:

getting going on institutions.

Andy Tattersall:

And I thought, actually there's nothing happening in terms of research.

Andy Tattersall:

And I'm, and I'm talking about being a, a research technician.

Andy Tattersall:

I'm not talking, I'm not talking about research communications.

Andy Tattersall:

It was purely about the digital side of things.

Andy Tattersall:

The digital literacy, that's everything from, Google apps and

Andy Tattersall:

I was, I was very much the kind of the lead for Google at Sheffield.

Andy Tattersall:

It, it implement, not implementing it, but certainly.

Andy Tattersall:

Being the person for it to go out and speak to departments and show them.

Andy Tattersall:

Because prior to us getting Google in around 2010, I was already

Andy Tattersall:

using Google in the institution.

Andy Tattersall:

And again, this is before we're thinking about information governance.

Andy Tattersall:

You know, I was using the Google email to get set up accounts.

Andy Tattersall:

Yeah, I'd got Blogger running, I'd got YouTube running, uh, I was

Andy Tattersall:

using SketchUp and stuff like that.

Andy Tattersall:

So I decided that I'd go down the research route, and that was

Andy Tattersall:

where it, it was for me and that's really where I've been ever since.

Andy Tattersall:

Underpinned by information and technology literacy.

Andy Tattersall:

So, uh, people do invite me to give talks about technology and adoption and that's

Andy Tattersall:

something I've learned a lot about.

Andy Tattersall:

How do you get people to buy in stuff and what are the issues about that?

Sarah McLusky:

Yeah, that's making me think of the work you've done recently

Sarah McLusky:

about the move of organisations away from Twitter and towards other platforms

Sarah McLusky:

and like you say, it's that period of adoption and what makes people move and

Sarah McLusky:

when do they move and that sort of thing.

Sarah McLusky:

Yeah, really interesting.

Andy Tattersall:

Yeah, and what I've sort of learned is that universities are herds.

Andy Tattersall:

They kind of follow each other eventually.

Andy Tattersall:

And they sit and watch what others are doing.

Andy Tattersall:

And there's not really truly that many that are truly freethinking or radical.

Andy Tattersall:

You know, you'll get a university that'll go, we're gonna step

Andy Tattersall:

away from these rankings.

Andy Tattersall:

We're not gonna play part of that anymore.

Andy Tattersall:

That's a very brave decision to do, and we're gonna, we're gonna do that.

Andy Tattersall:

But I think they do follow, quite often in herds.

Andy Tattersall:

I think they're very slow to move as a whole.

Andy Tattersall:

I predicted that with Twitter when Elon Musk took over, I said, well,

Andy Tattersall:

people are gonna jump 'cause you can make a decision as an individual.

Andy Tattersall:

You can make it on an ethical choice.

Andy Tattersall:

You can make it on a political choice.

Andy Tattersall:

You can make it on a mental health decision or personal decision.

Andy Tattersall:

But as an organisations, it's really tricky.

Andy Tattersall:

And I, and I, and it's proven to be so with Twitter that they're they may be

Andy Tattersall:

investing elsewhere, but the majority are still not jumping off that one yet.

Andy Tattersall:

. Um, and, uh, I don't think things will change on Twitter, so it will be

Andy Tattersall:

interesting to see how that one plays out.

Sarah McLusky:

And then, and then you mentioned also looking at how things

Sarah McLusky:

like AI might be starting to come in to organisations, what difference that

Sarah McLusky:

makes in places like universities.

Sarah McLusky:

What have you found there?

Andy Tattersall:

Well, I'm really looking at it from the

Andy Tattersall:

perspective of dissemination.

Andy Tattersall:

'cause that's what I'm interested in.

Andy Tattersall:

And what I found largely is, is if I was to sum it up, it would be

Andy Tattersall:

let's not get carried away just yet,

Andy Tattersall:

or not get ahead of ourselves.

Andy Tattersall:

I think, uh, there are probably an awful lot of researchers out there

Andy Tattersall:

who are leveraging it really well now.

Andy Tattersall:

I think they're probably got some really good workflows

Andy Tattersall:

and they're being very savvy.

Andy Tattersall:

Whether they're telling other people about it will vary from person to person.

Andy Tattersall:

Uh, but I think we're probably seeing for all of those, we're seeing

Andy Tattersall:

a, a probably two or three more that are doing it very badly and

Andy Tattersall:

potentially also in a corrupt way.

Andy Tattersall:

So I, the issue I've got with AI is, uh, certainly from the platforms

Andy Tattersall:

I've looked at, is it's being shoehorned into a lot of stuff.

Andy Tattersall:

And I think it's detracting away from the quality of the said platform.

Andy Tattersall:

And I think that people not necessarily are in a position to make a good value

Andy Tattersall:

judgment as to whether that works well.

Andy Tattersall:

Uh, so what would be good would be more conversations.

Andy Tattersall:

It's something I wanna think more about, maybe even develop a course

Andy Tattersall:

on, in terms of dissemination.

Andy Tattersall:

Uh, I, I know initial, conversations and I get this, you know, you,

Andy Tattersall:

you speak to perhaps people, media people, people who might work in press

Andy Tattersall:

very cautious and nervous about it.

Andy Tattersall:

Because they're worried about it, undermining their roles.

Andy Tattersall:

And I, I get that.

Andy Tattersall:

I get that why people in the arts and humanities are particularly wary of AI.

Andy Tattersall:

But I do think that it is an opportunity in this area.

Andy Tattersall:

I think it's an opportunity for accessibility.

Andy Tattersall:

I think it's an opportunity to develop some very inventive

Andy Tattersall:

and creative ways of working.

Andy Tattersall:

You know, a good example would be you look at image creation just a year ago

Andy Tattersall:

with something like Midjourney or ChatGTP, the quality of images were pretty crap.

Andy Tattersall:

Even if you had a, a good prompt, if you wrote something quite

Andy Tattersall:

decent, it still came out with wonky hands and skewed faces.

Andy Tattersall:

Whereas now if you do something, you can get something that's quite.

Andy Tattersall:

Decent with a relatively straightforward prompt.

Andy Tattersall:

That's my experience of late.

Andy Tattersall:

That's good.

Andy Tattersall:

But again, I think it goes back to the issue of inequalities because with all

Andy Tattersall:

of these AI tools, they've got to make money and, uh, to get the real good

Andy Tattersall:

stuff you're gonna have to pay for it.

Andy Tattersall:

It's the, it's the old web 2.0 world.

Andy Tattersall:

That we had, you know, if you remember 2004 to around 2007 was a huge expansion

Andy Tattersall:

of web tools that came out that just did everything and it was amazing.

Andy Tattersall:

And then you realize actually a lot of them aren't that good.

Andy Tattersall:

They don't improve your life and a lot of 'em don't work well.

Andy Tattersall:

And then some of the ones that did work well are, have been created by a PhD

Andy Tattersall:

student who realizes that he or she needs to get a an income and that's

Andy Tattersall:

not paying them and it disappears.

Andy Tattersall:

And I think we'll see this with AI.

Andy Tattersall:

I think we'll see platforms rise fall, we'll see people who can't leverage

Andy Tattersall:

it, make money and we'll also see an awful lot of gumpf out there.

Andy Tattersall:

Yeah.

Andy Tattersall:

As a result.

Andy Tattersall:

So I think it's interesting times and it, I what the situation is for universities,

Andy Tattersall:

but I. I would guess that many are taking very different approaches and some are

Andy Tattersall:

trying to lock down as much as they can.

Andy Tattersall:

They see it as an information governance issue.

Andy Tattersall:

They see it as a literacy issue.

Andy Tattersall:

And perhaps some of the students might even be better equipped than

Andy Tattersall:

some of the staff in using these tools and finding ways to do that.

Andy Tattersall:

And some of 'em might be running with it.

Andy Tattersall:

And doing some really interesting stuff and some having some

Andy Tattersall:

really interesting conversations.

Andy Tattersall:

I know at Sheffield there's some really good people that are behind this, that

Andy Tattersall:

are doing, doing some very interesting things, sharing things that I don't

Andy Tattersall:

understand, you know, around data and code and how to carry out research.

Andy Tattersall:

And they're doing, they're doing some really, really good stuff.

Andy Tattersall:

But for the majority of academics, they probably are a little bit bewildered right

Andy Tattersall:

now as to not just how do they use it, but what can they use it for, and I think

Sarah McLusky:

I would say that's exactly

Andy Tattersall:

how I feel so,

Andy Tattersall:

And it just takes one person to use it in a really fantastic

Andy Tattersall:

way, and everyone goes, wow.

Andy Tattersall:

Yeah.

Andy Tattersall:

And that's always been the case with technology, isn't it?

Andy Tattersall:

You know?

Andy Tattersall:

Yeah.

Andy Tattersall:

Someone goes off,

Sarah McLusky:

You don't know you need it, so then you don't

Sarah McLusky:

see how it fits into your life.

Sarah McLusky:

And it takes a while to, yeah, to actually figure out.

Sarah McLusky:

It's like, it's like when they invented text messaging and they

Sarah McLusky:

didn't think anybody would want it.

Sarah McLusky:

Yeah.

Sarah McLusky:

And then they, and then it just, and everybody went, oh,

Sarah McLusky:

actually this is really good.

Sarah McLusky:

Yeah.

Sarah McLusky:

So,

Andy Tattersall:

yeah.

Sarah McLusky:

We shall see.

Sarah McLusky:

We shall see.

Sarah McLusky:

Yeah.

Sarah McLusky:

Um, but one technology that you have really embraced is podcasting, isn't it?

Sarah McLusky:

That's, and that's how our paths crossed, um Yes.

Sarah McLusky:

In the first place.

Sarah McLusky:

What is it that you find so interesting or enjoyable about podcasting?

Andy Tattersall:

So again, going back many years, the journey starts when

Andy Tattersall:

I was probably about 12, 11 listening to Radio Luxembourg under the covers

Andy Tattersall:

as a little boy and fascinated by radio, and then becoming an avid

Andy Tattersall:

record collector at the age of 11.

Andy Tattersall:

Making my own radio shows called Tatt on Two.

Sarah McLusky:

Excellent.

Sarah McLusky:

Are there recordings of this anywhere?

Andy Tattersall:

There isn't.

Andy Tattersall:

They were on cassettes and they were given to friends along with Tatt on Two pens.

Andy Tattersall:

Which were pens with the word Tatt on Two liquid papered onto them, and so I

Andy Tattersall:

would've been about 13, 14 at the time.

Andy Tattersall:

I'd record a record and then record a microphone and me

Andy Tattersall:

talking in between and, yeah.

Andy Tattersall:

Pause tape, do the do stuff.

Andy Tattersall:

And then I got into DJing in the sort of mid eighties.

Andy Tattersall:

I be, I became a hip hop dj and so I can scratch and do all that sort of stuff.

Andy Tattersall:

Not as good as I used to.

Andy Tattersall:

But, but I did all that.

Andy Tattersall:

And um, and then in 1991, became a pirate radio DJ for six years.

Andy Tattersall:

And, and was on a few stations, a couple of very infamous ones in, in Sheffield,

Andy Tattersall:

very well known Fantasy FM and SCR, which when I've been featured in interviews, you

Andy Tattersall:

get colleagues in meetings and they'll say were you the same person that was featured

Andy Tattersall:

in this article that was in this magazine?

Andy Tattersall:

Which is happened?

Andy Tattersall:

It's like, yeah.

Andy Tattersall:

So I did that and then I went to do journalism, which

Andy Tattersall:

included broadcast journalism.

Andy Tattersall:

And I then went sort of, uh, probably, the mid two thousands, I

Andy Tattersall:

was approached by a radio station online, a hip hop radio station

Andy Tattersall:

who was an international one known.

Andy Tattersall:

And I was persuaded to kind of start doing a show, which I did for a few years.

Andy Tattersall:

And then I moved on to another station and I did that.

Andy Tattersall:

And the weird thing is I took quite a while to bring it into a professional

Andy Tattersall:

setting . So I didn't do my first podcast until, I think my first ones around 2018,

Andy Tattersall:

2019, and they're one person podcast.

Andy Tattersall:

It's me talking about a thing scripted, right?

Andy Tattersall:

Yeah.

Andy Tattersall:

So it's talking about, so I did those and I, I didn't, I didn't, we didn't have the

Andy Tattersall:

facilities, I don't think, at Sheffield at the time to really do anything properly.

Andy Tattersall:

So I did that, but I found a report I wrote in around 2007 around

Andy Tattersall:

customer relationship management and how we approached students and

Andy Tattersall:

what other universities were doing.

Andy Tattersall:

And I was asked to dig the report out a few years ago,

Andy Tattersall:

about four or five years ago.

Andy Tattersall:

And I looked through the conclusions and one of the key conclusions in 2007 was.

Andy Tattersall:

We should be doing podcasts.

Sarah McLusky:

Goodness me, that you even knew what, I don't think

Sarah McLusky:

I'd even heard of podcasts in 2007.

Andy Tattersall:

And so I was, it suggest there's very few

Andy Tattersall:

recommendations and that was one of them.

Andy Tattersall:

And it, this, this document is around 2007.

Andy Tattersall:

It may even be slightly early, about 2006.

Andy Tattersall:

But it took me about 12 years to actually do it.

Sarah McLusky:

Yeah.

Andy Tattersall:

And that's not like me.

Andy Tattersall:

I'm normally quick at turning around.

Andy Tattersall:

So I then started doing, um.

Andy Tattersall:

Podcast called Research Records.

Andy Tattersall:

Which is a cross between Desert Island Discs and The Life Scientific.

Andy Tattersall:

And we've had Jim Al-Khalili from The Life Scientific as a guest, and that was

Andy Tattersall:

with, um, Tony Ryan, who's a chemist, OBE, and um, Marie Kinsey, who's an

Andy Tattersall:

emeritus professor of journalism.

Andy Tattersall:

And it's a journey about music and academic life.

Andy Tattersall:

And very proud of it.

Andy Tattersall:

It's been a really good series.

Andy Tattersall:

Uh, I presume it's come to an end as I step away from Sheffield as the producer.

Andy Tattersall:

I don't think they hosts, I, I'm speaking on their behalf.

Andy Tattersall:

I've told them that I'll find 'em another producer, but I think they, they

Andy Tattersall:

don't want to continue with me going.

Andy Tattersall:

So, I think they're very sad about me going if I'm honest.

Andy Tattersall:

So, and I produced one of my own called Communicable Research, which is about

Andy Tattersall:

health, communicating health research.

Andy Tattersall:

And I also produce one called The Overnight Podcast.

Andy Tattersall:

So that, so that's really my journey.

Andy Tattersall:

I, after Sheffield, I have an idea for a podcast series,

Andy Tattersall:

which I think will be good.

Andy Tattersall:

If I can get the guests.

Andy Tattersall:

I think it'll bring something.

Andy Tattersall:

Extra to, you know, I think, you know, your podcast brings something

Andy Tattersall:

different, and includes, you know, a wealth of really, really good guests.

Andy Tattersall:

And, uh, and hopefully I can kind of contribute to that pool of podcasts.

Andy Tattersall:

'cause I know you are advocate I love podcasts.

Andy Tattersall:

Yeah.

Andy Tattersall:

Ultimately.

Andy Tattersall:

If you were to say to me, if you're on a desert island, what would you prefer?

Andy Tattersall:

Having a radio or TV, radio wins hands down.

Sarah McLusky:

Oh, me as well.

Sarah McLusky:

Radio.

Sarah McLusky:

Anytime.

Andy Tattersall:

I still think it's very early days for podcasts because

Andy Tattersall:

I think that, um, what I like about podcasts and I'm sure you, you

Andy Tattersall:

know, you've found this experience.

Andy Tattersall:

It's a, it gives a safe space for people to talk.

Andy Tattersall:

It's not like working with the media.

Andy Tattersall:

It's, yeah.

Andy Tattersall:

It's, it is an opportunity and a safe space.

Andy Tattersall:

And this is.

Andy Tattersall:

I think it's quite an important point as, and I'm waffling on, but

Andy Tattersall:

where universities really miss out on podcasting, and I think this is huge,

Andy Tattersall:

and it's the same with video, is that for prospective students, it gives them a

Andy Tattersall:

insight into the people who may teach them if they go to that institution because all

Andy Tattersall:

they might see is a bit of text with no photograph on a staff profile or what they

Andy Tattersall:

might see is a photograph with some text.

Andy Tattersall:

Now I don't know if he or she's any good.

Sarah McLusky:

Yeah,

Andy Tattersall:

but if I hear them talking and I think these

Andy Tattersall:

know their stuff, and that's the kind of person I wanna sit down

Andy Tattersall:

in the lecture room and hear.

Sarah McLusky:

Yeah,

Andy Tattersall:

it's a massive opportunity.

Sarah McLusky:

It is.

Sarah McLusky:

And it, and you could, the little snippets, you know, just five

Sarah McLusky:

minutes here and there could make a huge difference, isn't it?

Sarah McLusky:

It doesn't have to be a huge, it doesn't have to be a huge commitment.

Sarah McLusky:

So yeah, also a big fan of audio.

Sarah McLusky:

Um.

Sarah McLusky:

Well, I think we should keep an eye on the time, but I do like to

Sarah McLusky:

ask all of my guests if they had a magic wand, what they would change

Sarah McLusky:

about the world that they work in.

Sarah McLusky:

So what would you like to use your magic wand for?

Andy Tattersall:

That is a really, really tough question.

Andy Tattersall:

'cause there is absolutely so much wrong in

Andy Tattersall:

higher education, sadly, as we know, perennial problems.

Andy Tattersall:

If I had a magic wand, I think, if I was like king for a day, I would

Andy Tattersall:

absolutely, we would be in this position where everybody, absolutely, everybody

Andy Tattersall:

has guaranteed time to carry out CPD.

Andy Tattersall:

And I am lucky that I've been able to do a job where largely my job is continual

Andy Tattersall:

CPD, so I'm continually developing and learning, and I got the bug for learning

Andy Tattersall:

late in the day when I went to college and not and, uh, it's not left me since.

Andy Tattersall:

And I think that there's an awful lot of people, and I think particularly, and I

Andy Tattersall:

know a lot of people, you know, people you speak to work in professional services

Andy Tattersall:

but a lot of their colleagues will not give themselves time for CPD or will not

Andy Tattersall:

have the time given to them, and they'll have line managers who don't support them.

Andy Tattersall:

And I think an organisation in higher education that does not carry out its

Andy Tattersall:

own R and R and its own development, and I'm not talking about let's have a

Andy Tattersall:

day out for wellbeing or a day out for dealing with difficult conversations and

Andy Tattersall:

things like that, which are useful or resilience, which we're seeing often.

Andy Tattersall:

But it's about the things that make you better at your job.

Andy Tattersall:

And actually you care about your job more, because I think if you are

Andy Tattersall:

better and then you care about the work, you take more interest in it and

Andy Tattersall:

you try and develop it and change it.

Andy Tattersall:

And I think the really valuable professional services people

Andy Tattersall:

are the ones who try and change their environment for the better.

Andy Tattersall:

So they don't just sit there and go, I do that because the person before me

Andy Tattersall:

did it and that's the way they did it.

Andy Tattersall:

You look at it and go, oh, right, that would work better if I did this.

Andy Tattersall:

And I, I want the freedom to do that.

Andy Tattersall:

And you do that by getting CPD and by given, giving the opportunity

Andy Tattersall:

to train and to learn and to be given the protected time to do that.

Andy Tattersall:

Yeah.

Andy Tattersall:

I think the organisation for every hour of that, you get many more hours back

Andy Tattersall:

in cost savings and I think that that would've been the magic wand because I

Andy Tattersall:

think professional services increasingly, and there's been that problem for years

Andy Tattersall:

around presenteeism, be at your desk.

Andy Tattersall:

You can't take time out to go and do something that's gonna be beneficial

Andy Tattersall:

for you and your colleagues.

Andy Tattersall:

And I think sadly, that will only probably get worse as the current climate.

Andy Tattersall:

But that's the thing I'd fix.

Sarah McLusky:

Yeah, I think that's a fantastic suggestion and yeah, definitely

Sarah McLusky:

this access to professional development has come up many times in this podcast

Sarah McLusky:

with many different guests and also other conversations I've had and it does seem

Sarah McLusky:

to be some seem to be a real problem and it's holding, holding people back.

Sarah McLusky:

And, uh, it need not be, as you say, these are meant to be educational organisations.

Sarah McLusky:

So, why don't they prioritise the education of their own staff?

Sarah McLusky:

But yes.

Andy Tattersall:

Yeah.

Sarah McLusky:

Let's hope you are king of the world one day, and, uh,

Sarah McLusky:

thank you so much for coming along.

Sarah McLusky:

If people want to get in touch with you, find out about your work, where

Sarah McLusky:

would you suggest that they go?

Sarah McLusky:

Where do you hang out most online.

Andy Tattersall:

I'm on BlueSky.

Andy Tattersall:

I mean, the jury's still out as to whether that's gonna really take off.

Andy Tattersall:

I think it's bubbling away at the moment.

Andy Tattersall:

It'd be interesting to see how it goes.

Andy Tattersall:

I hope it does.

Andy Tattersall:

I hope it does pick up that, that needs organisations to get on there

Andy Tattersall:

a bit more to to make that happen.

Andy Tattersall:

But I've got a website, andytattersall.com.

Andy Tattersall:

And there's a Linktree, so you'll find that on BlueSky.

Andy Tattersall:

If you search Andy Tattersall, you'll find me, or you'll

Andy Tattersall:

find a professor at Liverpool.

Andy Tattersall:

And I'm not, I'm not in, and you're not that one.

Andy Tattersall:

And hopefully I, hopefully I've largely got him knocked off the page rankings,

Andy Tattersall:

like a good information professional.

Sarah McLusky:

Fantastic.

Sarah McLusky:

Oh well, I'll get those links, put them in the show notes.

Sarah McLusky:

But for now, thank you so much for coming along and sharing your story.

Andy Tattersall:

Thank you.

Andy Tattersall:

It's been a pleasure.

Sarah McLusky:

Thanks for listening to Research Adjacent.

Sarah McLusky:

If you're listening in a podcast app, please check your subscribed and then

Sarah McLusky:

use the links in the episode description to find full show notes and to follow

Sarah McLusky:

the podcast on LinkedIn or Instagram.

Sarah McLusky:

You can also find all the links and other episodes at www.researchadjacent.com.

Sarah McLusky:

Research Adjacent is presented and produced by Sarah McLusky,

Sarah McLusky:

and the theme music is by Lemon Music Studios on Pixabay.

Sarah McLusky:

And you, yes you, get a big gold star for listening right to the end.

Sarah McLusky:

See you next time.

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