The Caffeine Partnership's Managing Partner, Simon Bailey, does a 'Starter for Ten' for the Society, discussing doing it 'on purpose', why purpose is becoming more important and how you should go about finding it.

This talk is part of a series of ten-minute talks called 'Starter for Ten', where clever people in our network discuss things of interest to marketers.

About Caffeine

Caffeine is a strategic brand consultancy that helps impatient leaders deliver growth through purpose-led brand strategy and distinctive customer and employee experiences. Caffeine has been talking and writing about purpose for many years including publishing the best-selling book On Purpose in 2015. If you would like to find out how purposeful your business is, you can take the On Purpose survey here. If you would like to find out more about what a shot of Caffeine can do for your business you can find out more at https://thisiscaffeine.com/