Positive reviews boost reputation.

But here's what most leaders don't know:

they boost revenue more than you think.

Harvard Business Review studied 4,782 hotels and 804,911 TripAdvisor reviews over 15 years.

What they found turned conventional wisdom upside down.

What We Cover in This Episode

• Why your instinct to defend and justify after negative reviews is costing you money
• The 3 mistakes: emotional cooling, length asymmetry, silence on positives
• How to recognize a human response vs. a robotic one — it's not just about tone
• Why "Management" and "Guest Service Department" as a signature destroy everything you just built
• What it reveals about your leadership when positive reviews go unanswered

"Touchpoints are designed. Trustpoints are earned — in the moment someone feels seen."

Human or Hype? — This Week

Answering guest reviews personally.

Red Flag / Green Flag — This Week

🚩 A three-word review gets a 200-word AI essay back.

The Question I Can't Stop Thinking About

Tune in.

→ Free GHX Pressure Test — 12 questions, 5 minutes:

amelung-partners.com → Free Tools

→ Subscribe on Spotify, Apple Podcasts, or wherever you listen.

→ Forward this episode to one person on your team who answers customer reviews.

→ Connect with Peggy on LinkedIn:

@amelungandpartners

AI is great. But humanity is the driving force.

See you next Tuesday.