5 Ways To Build Your EDU Brand Through Email Marketing
In this episode of the Jeff Bradbury Show, we welcome Heather Blackwell to discuss how content creators can create and grow their email marketing strategy for their blogs, podcasts, consulting and other content creation projects.
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The TeacherCast 90-Day Email Marketing Challenge
At this moment, I'm guessing you might fit into one of these categories:
You have a great idea that you would like to get noticed by the educational community
You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level
How to find and target your Avatar to grow your email list.
The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
How to grow a successful Social Media strategy that gets you noticed and grows your email list.
How to create a branded professional slide deck for your next conference that grows your email list.
How to fight the war on the inbox and what it means for your unopened emails.
How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
and much more …
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5 Ways to Keep Your Email Subscribers Engaged
Have a welcome email, set expectations on how often they will be hearing from you and what type of content they can expect
Don’t go overboard - the number one reason for unsubscribes is too many emails
Creating a content calendar in advance, plan!
A saying to live by: Plan plan plan, but be prepared to pivot
Get to know your subscribers
Short surveys, ask for feedback
See what they are clicking on most
This is your personal brand, they want to hear from YOU
Good stories have a way of making people keep on reading.
Make content valuable and mix it up
Valuable topics - hit on pain points, relevant, timely
Different types of content - text, audio, video, graphics or a combo
Offer “clickable” items
Make it exclusive, make subscribers feel special
Learn from your data
Tips on analyzing and acting on open and click-through rate data
About Our Guest: Heather Blackwell
Heather Blackwell has more than a decade of digital marketing experience, the majority of those in edTech. She loves creating valuable content for her target audience and digging into data to constantly improve her campaigns. Outside of work, Heather enjoys cooking, playing the piano, and monkeying around with her two young children.