For the latest Marketing Society podcast, host Mike Piggott spoke to Kantar's Head of Creative Excellence, Lynne Deason, about communication.

They talked about ads that deliver, creative quality and why that matters, being meaningfully different and how meaning has changed over the years for consumers, committing to ideas throughout the business, and how music can help emotionally frame your communications in powerful ways.

Useful links

Kantar

Talks – Igniting a Creative Renaissance (register free to watch the session)

Creative & Effectiveness Awards 2020

Get inclusion and diversity right

Marketing society write up

Media Reactions

HFSS