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How to communicate creatively (and effectively), with Kantar's Head of Creative Excellence, Lynne Deason
21st October 2021 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:26:20

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For the latest Marketing Society podcast, host Mike Piggott spoke to Kantar's Head of Creative Excellence, Lynne Deason, about communication.

They talked about ads that deliver, creative quality and why that matters, being meaningfully different and how meaning has changed over the years for consumers, committing to ideas throughout the business, and how music can help emotionally frame your communications in powerful ways.

Useful links

Kantar

Talks – Igniting a Creative Renaissance (register free to watch the session)

Creative & Effectiveness Awards 2020

Get inclusion and diversity right

Marketing society write up

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