In this week’s episode of The High Profit Event Show, I sit down with Michael Walker, the inspiring founder of Modern Musician, to unpack how events became the driving force behind his 7-figure business. Michael’s story is one of resilience and creativity—from living in a van and handing out CDs outside concert venues to leading one of the most attended virtual music summits in 2020 and building a thriving community of over 160,000 musicians. His journey is a masterclass in what’s possible when you combine strategy, service, and a commitment to showing up consistently.

We dive deep into how events have been the cornerstone of Michael’s growth. He shares how his first virtual workshop only had two people show up live, but instead of seeing it as a failure, he turned it into an evergreen system that eventually reached over 32,000 people. This is a powerful reminder for all event leaders: consistent execution, repurposing content, and focusing on long-term impact can transform any event—no matter the turnout—into a powerful business engine.

Michael also breaks down the three essential strategies he uses to fill his events: crafting relevant, transformation-driven topics; building partnerships with aligned influencers and communities; and running targeted paid advertising. These methods have allowed him to consistently host high-converting events that attract his ideal audience, even as the event landscape continues to evolve.

One of the most powerful parts of the conversation is Michael’s approach to monetization. He walks through his tiered event offer strategy, which includes options for every level of engagement—from a do-it-yourself training experience, to a done-with-you coaching program priced at $5K, all the way up to a $100K done-for-you launch package. His team uses a smart qualifying survey to guide attendees to the offer that best matches their budget and goals. This model not only adds value but creates long-term client relationships that drive ongoing business success.

Michael’s story is not only inspiring—it’s incredibly practical for anyone hosting live, virtual, or hybrid events. If you want to create more profitable, purposeful experiences while helping your audience transform, this episode is packed with real, actionable wisdom. Be sure to catch the full conversation, subscribe to The High Profit Event Show, and share it with a fellow event leader who’s ready to turn their next event into a long-term growth engine.

Want to connect with Michael?

Fanbase Growth Workshop: https://masterclass.modernmusician.me/register

Annual Live Events: https://modernmusician.streetteam.fm/channels/50xbpm4k55rc

Website: https://www.modern-musician.com/

LinkedIn: https://www.linkedin.com/in/michael-modernmusician/

Facebook: ​​https://www.facebook.com/themodernmusician

Instagram: https://www.instagram.com/michaelmodernmusician

Welcome to today's episode. We have a special guest with us. Mr. Michael Walker. Welcome, sir.

Thanks for having me and like we were telling him, I have to do this. It's sort of like a signature. I don't know how it became that way, Rudy, but now people expect it. When I do an interview or something like this.

Yes, you got a pretty cool camera set up there with the side view. When you pushed it there though, it pulled up another screen. I didn't get to see you from the side.

So, oh, really? Classic. Oh man. I'll try that one more time. Okay. Behind the scenes.

There it is.

Wait, I call it the yak him and literally the only thing I use it for is just, yeah, but that's it.

Awesome brother. It was great to have you on today and we met just a couple of weeks ago, actually at Jeff Walker's Platinum Plus Mastermind. I was a guest of a friend and you were there with one of your team members as well and I was really impressed just hearing you over dinner, talk about some of the results that you've been producing in your business with your live events, as well as the impact that you've been having on the music industry and I just knew I had to have you on the show as a guest. So for our audience who may be hearing your name for the first time. A few points about Michael one, he is a musician who went from living in his car to selling millions of CDs and then turning around and becoming creating and founding the company modern musician, which has then turned around and helped dozens of musicians create, if not more than several dozen musicians create six figure incomes, and even several of them create seven figure incomes with their music practice. I know that's the mission that you're on is helping empower people in the music industry. You've done several live events. You've done many virtual events. I think one of our mutual acquaintances, you have like 10,000 people registered for a virtual event at one point, and you have an upcoming hybrid event, I believe in April, which is going to be a virtual plus people in person. So really excited to capture your best practices and what you learned over the years in growing your company and you have a vision, you have a SaaS that you're launching and you have a vision of having like 15 million members and having a billion dollar evaluation. So you are a big thinker, my friend, and I am excited to pick your brain today.

Thanks man. I appreciate you having me on the podcast and the feeling is mutual when we connected. You can tell when you meet someone, when they're just like thinking at a higher level or yet they got a big heart and they resonate. So yeah, man, excited to connect today.

Yes and one more thing I forgot to mention here. I just checked in my notes. You also have your own podcast that made number two in one of the Apple podcast channels for musician interviews. What's the name of your podcast for our audience?

Yeah. It's called the modern musician podcast. I know. I was like, not very original. It's just everything's modern musician.

So Michael, let's start off with a little bit about your background and how you got to doing live events. I know in the green room, you shared a little bit about how your primary strategy worked for you to go from living in a car to selling millions of CDs and that basically incorporated events at some point. Can you maybe just get a little bit of that experience and talk to us about what you've done with events in your business?

Absolutely. So I'm guessing that maybe some of the people who are watching and listening to this right now might be able to relate with this. But when I first started with my band, we also bands, like they have a form of events, which is live shows and live shows are like one of the most important things for an artist to be able to build a career, especially back then before we had like the internet and the way that we do now. But one of our biggest issues when you started out was in Vermillion, South Dakota, where we started out from, there wasn't a big market for music shows. We were really struggling to figure out how to get people to come out to our shows and how to actually get people to the events and I remember playing a lot of shows were just like our friends and family and trying to figure out how do we actually reach a wider market and be able to tour regionally and nationally and reach more people. I remember the first tour we ever booked. We were really proud of ourselves for booking the shows, but we went out to actually play them. Many of the shows was like, nobody came. It was just like the bartender in the back of the room. Or sometimes like there's people in the background that were there, but they weren't there for us. We were like background music. And so at that time we were living in our van, sleeping in one of our parking lots, I remember getting like a big stack of flour tortillas and peanut butter. And that was like breakfast, lunch, and dinner every day. So we were basically the definition of starving artists. Our biggest breakthrough came when we went out to see one of our favorite bands perform live and they were called All Time Low and they were like our idols and when we got to the show, as we walked up, we realized that there was a massive line of fans that were waiting to get into the show for like hours ahead of the doors.

We thought to ourselves, huh, there's all these people, almost like a captive audience who are here waiting for the show and maybe if they're a fan of All Time Low, they might like our music too. Cause we were hugely influenced by All Time Low. They're like our favorite band. So we thought if they like their music, maybe they'd like our music too. We decided we should introduce ourselves to these people and share some of our songs and if they like it, maybe they'd be interested in coming to our shows and so we did that. I'll admit that, especially back then, that was extremely challenging. Like walking up to strangers and introducing myself, I was kind of a shy, awkward kid back then and social anxiety and so like, I remember shaking and stuttering as we walked up to people. But what we found was that those were the exact right people to talk to. They were the one in a thousand fans that actually goes out to shows and spent money to be at the show and so it worked really well. It worked so well that we were like, this is like the one thing we've tried that actually is like working, like we should go all in on this strategy. So there are six of us in the band and we split up into groups of two and we basically followed tours around the country for about six and a half months and all we did every day was just walk up to fans waiting in lines for shows, introduce ourselves, share our music. It wasn't great back then. If you look up the secret to dropping out by Paradise Fears, then you can verify that our music was really pretty bad back then. In fact, we took it offline later because it wasn't nearly as good as the newer music, but our fans found it and put it back on YouTube. So you can verify how bad it is. But what we found is the connection was the most important thing, building those relationships face-to-face and so we sold 24 ,000 CDs doing that in about six and a half months.

That was what helped us get our first breakthrough, which was landing a tour with All Time Low. We had millions of fans and we went from living in our vans to being able to tour for thousands of people at these shows, but ultimately we grew to release an album that hit number two on iTunes and got about 24 million streams. But when I first started my company now, Modern Musician, it was at a time where I was looking to transition from touring full-time to being able to stay at home and start a family and one of my mentors recommended digging through our career and figuring out what actually worked for us and what could I teach and help other artists with. As I was reflecting, I was like, well, tour hacking was like the thing, like living in my van, like starving artists, like selling 24,000 CDs. Like this really worked. Also, it was like a comfort zone stretcher because I went from a shy, awkward kid to learning how to face rejection and learn how to sell and so long story short, I created a virtual event and I called it my tour hacking workshop and I hustled and I implemented a bunch of advice I was learning from mentors, business mentors. I invested a lot of money into learning from and who are smarter than I am. They recommended that I create, I run ads and kind of do a virtual event. I didn't know what the heck I was doing, but I was just kind of following these instructions and I got my first like 200 people on my email list. I was really excited to do this virtual event. I was like, man, we're gonna have like 200 people. They're there. It's going to be awesome and it was on zoom. I did it live and there were like two people that actually showed up live to it. I was like, man, like, why do I like, why, why did no one show up?

Like what's wrong with me? But I delivered, it was a three day workshop and taught you the strategy. Here's how to choose the right tours. Here's what to say when you walk up to people. Here's how to offer your CDs and what happened was I took the replays from the virtual event and turned it into an evergreen system with like an email sequence so that people who came in through the ads could watch the replays of the workshop and over the next year, 32,000 people ended up going through that exact same tour hacking workshop virtually. That was our first year that really gained traction as a business grew to our first six figure year as a business and it's an interesting through line, just like kind of recognizing when you start, like, oh, no one came out to my events, whether it was like with live shows at the band or like starting the tour hacking workshop, but there is something about that follow-up or that consistency and leveraging the assets that you're capturing from those virtual events. So a little bit about the foundation of modern musician and tour hacking.

That's so awesome, man. From a starving artist to selling your own CDs to going on tour, eventually going into business, getting mentorship, being encouraged to do a virtual event, to run some ads, having 200 people registered, excited to only have two people show up, probably a point where many people would be discouraged and would quit that you continued on the path, double down, and it sounds like you have like 32,000 people who eventually went through that workshop, that virtual event, and led to your first six figure year in the beginning of modern musician as we know it today.

Mm-hmm. Yep, exactly and really like when I reflect on it, we were talking about this a little bit kind of in the green room beforehand, but I didn't really, I don't always think of myself as an event business, but it's really like our backbone. It's like what we do. In fact, like hundreds of thousands of artists now have come in directly through our events and for us, like, it's usually a mixture of these like live virtual events and then turning those live events into an evergreen value delivery mechanism, but it all is around events. Maybe that's just the nature of time-space and like, everything is like an event, learning how to capture those events and turn them into value, sort of the name of the game.

Yeah. There's podcast interviews and events, right? And then it'll get recorded and propagated and shared.

It could go like down to be an interesting philosophical rabbit hole, but like, yeah, it's the events. Like what is the, like the source event? It's like the present moment.

Yes. It's only, we can have a good fire. Excite chat about that. Wonderful. So you crack the code on your free event to get people to musicians to come and introduce them to your business and into your products and services, one of the main problems that people face when it comes to. Their live events is asking the question, how do I fill my live event? That's the number one thing that I hear. It sounds like you've had tens of thousands of people roll through your Can you talk us through what has worked for you when it comes to filling your events?

Yes, good question. I mean, I think that kind of the root thing that it needs to be right, or else like none of this, nothing works is that your event needs to actually be like relevant and helpful and something that like it needs to promise some sort of outcome or transformation that your desire, your audience desires. So I think for me, like with modern musician, this wasn't even my first business after touring full-time. I experimented with some different ideas, but the reason that modern musician is here is because it's part of a greater movement is part of a greater need, which is musicians, they have amazing music, but they need a way to actually connect with the right audience and to monetize their music. So the event, when I really started to focus on, we're going to help you to monetize your music and we're going to help you grow your audience, connect with the right people and be able to take your music instead of like a tree falling in the woods with no one to hear it. Like, we're actually going to help build a community around it. I think that the subject matter and the topic was really important and I think if we were trying to like, I don't know, create an event that was about how to go fly fishing in Antarctica, like no matter how good your marketing is about like fly fishing in Antarctica, look, there's gonna be some people who would be interested in it. So it's like, there's probably something there, but I do think that like figuring out like what is the niche or the audience, like what are the needs and the desires and kind of building the event around that topic, I think that that's an important one that was a learning lesson for me and something that I've tried, like that don't work is if the foundation is wrong, if I'm not actually serving a core need or fulfilling like a desire from the audience, that's one place that is important.

Then in terms of filling the events, if you have that, then you have something people want, then like you need to let people know about it, right? So even if you have something awesome that people want, if no one actually knows about it, if you're not communicating it, then your people aren't going to sign up for it. So I guess what's worked for me is a different, a mixture of different traffic sources. We have our, I mean, we still do like the same model. We have, I do a live event on Wednesdays at 3 PM Eastern. I have an evergreen event that people can sign up throughout the week, but it's what we call our masterclass. It's kind of like, we kind of like tracking workshop, but we focus more on like the digital marketing aspects of it now and what we call virtual tour hacking, but it's the same kind of idea with the events and how we fill it is with a mixture of paid traffic where we run ads and we basically let people know if you are an artist who's looking for X, Y, Z, and you're struggling with X, Y, Z, that we created this workshop for you to help you address that. We're going to teach you X, Y, Z. And that's one of the ways that we fill the events on a weekly basis. And we also have partnerships, which are a big part of that. So we have our podcast, which is really an excuse for me to connect with people who are smarter than I am in different areas of the music industry. And also we try to find people who have an audience of musicians that would also resonate and get value from our workshop. Then if there's the right fit, then we'll figure out a reciprocating campaign where we share our workshop with their audience and they share a resource with our audience. That's another major growth vehicle for filling the live event is partnerships and people that have an audience of your people and then one that we don't have a ton of experience in yet, but we're about to do a big launch around because I think it's the third kind of missing pillar is organic and social social media.

I've resisted it because I just don't use social media very often. I'm kind of worried about it being addictive, like a distraction. So I've avoided it, but many business owners I talked to you, like half of their business comes from organic and people do like pay attention to organic social media and social proof like pillar. So I think it's important to do it and now I think it's sort of the right time for us to take everything that we've been building sort of in this little island and share it organically. So I think that's the third way, but come in another year, I'll probably have some insights to share in that world.

Okay. Awesome, man. Thanks for giving us kind of your big picture on that one. So you have these live events, many of which are masterclasses, but you also have done several multi-day events, correct? So multi-day events.

Yes. We have a few annual events that have been like an important, bigger picture role in the overall company.

Cool. Can you tell us a little bit about those events, like what they're about and how you run those. It'd be great to hear, um, outline for that.

Absolutely. So like most of the things we do, I learned a lot of these models from people who've been doing this for a lot longer than I am or smarter than I am and I just kind of referenced, I'm like, oh, like, how could we do this in our own way? But I think I got this idea from Jeff Walker, who I had attended his events. He does PLF live. Then he had an event called launch con and so for us, like we have a Modern Musician Live, which is sort of like our big yearly event. That's just all things, modern musician. I'm doing a presentation over the course of three days. We're going deep into our core frameworks. We also have our artists of the year competition where all of our clients from the past year submit their success stories and case studies and we choose the number one artist from the year that's been huge for social proof and just gathering stories and just a cool like movement to connect with the community. So that's Modern Musician Live and then our second one, that's also like huge strategic value to the company is what we call SWM success with music summit. This is the one that got 14,000 registrants in 2020. I think that was our peak year because it was 2020 and everything was going virtual. It was actually the number one most attended virtual music conference in 2020. We were featured by billboard and a few other companies at that time because the world was online due to COVID and every year we've had over 10,000 registrants for it. So it continues to be like a major event for us. But that one is more so like a summit style and this is a great way to start. This is one of the ways that we started and we built our list from gosh, I think probably about a thousand people to 8 ,000 people with our first ever summit event.

The idea was I made a list of all of the music mentors that had an audience of artists that might be a good fit for a summit and I reached out to all of them and did a bunch of followups and we essentially booked a summit with eight interviews with some of the leading thought leaders with the music mentor world and was able to, like, I didn't really have a lot of leverage in terms of like an audience with modern musician at that point. So it was really about the shared leverage of all of the mentors coming together because they knew each other and they all supported the events and promoted it and that is a core event that we do yearly that I think for like any company, like finding a way to do an event like that, we were bringing together all your affiliates, all your partners and doing a big launch is a really powerful engine.

That's awesome, man. Yeah. So the number one most attended music conference in 2020, personally, that's a remarkable accolade, man. And that was called, that is called success with music. Is that right?

That's right. Yep. It's called Success with Music. We call it SWM for short.

SWM. Nice and you do that, continue to do that annually and that was one of your big list builders, bringing people together in a summit type environment to build your list, which is wonderful. And then you've also been doing an annual Modern Musician Live multi-day event. Correct?

Yep. That's right and I guess there's a third one too, that isn't like a public event, but we have our epic adventure that we do once a year and it's kind of an excuse just to like go do really fun stuff and exotic locations once a year with our team and our top clients. So we've gone to Costa Rica, Cancun, Puerto Rico, and Hawaii. This year, we're going to Australia for that event. It's our five-year anniversary. So we want to do like an ultra, ultra epic one. But once a year, we do that for about a week where we invite our platinum clients to come out and spend the week together doing some sort of adventurous activity mixed with mastermind and networking. That's been a lot of fun as well.

Awesome, man. Very cool and the event that you have coming up is Modern Musician Live, correct? In April, it's going to be your hybrid event.

Yeah, that's right. We're also launching our software on that one. So that's kind of, that's probably our number one most important event ever that we're going to be hosting.

Wow. Wow. It's a lot on the line here.

Yeah. Yeah, I can feel that good. What is it called?

Like you stress approaching where it's like, it's just enough stress to get you to perform, right? Let's talk about that one a bit more. Cause it's coming up. It's probably top of mind for you, I imagine. So you probably have a lot of things to share about that or what you're anticipating. How many people are you planning to have there at that event?

Hmm. Yeah, good question. I think a good target would be between 10 to 15,000 registrants. As you know, like, yeah, attendees versus registrants can be a widely different thing, especially in today's industry where getting like a show up, right. For example a webinar or a live event can be a challenge.

Yeah. So I assume it's a free registrant registration for that event.

Yep. So how are we doing this one is we're doing it virtual. We call it virtual first. So historically this is our like sixth year doing it and it's always been virtual only, but this year we have a studio that we built in Orlando and it's a lot of fun. We have one of our clients downstairs right now that one of our top clients are called first to 11 and they have over 690 million views on their YouTube channel and we've had about a dozen artists that are kind of at this like a high level here, kind of going through the studio and it's been magic kind of having the space here for that. This will be the first time we do an event where we get a bunch of different artists to come at the same time. So because we have this space, we were like, we should do that virtual event, but have like an in-person component so that those clients can all come together at the same time and we can still broadcast it virtually, but have in-person exercises and breakouts and breakfast, lunch, and dinner. After the virtual event, we have two days for just pure mastermind groups too. So in-person collaborations and mastermind networking. So that's the idea with this upcoming one.

Nice. What would be your best guess as to how many people you'll have that you'll have attend in those three days?

Yeah, honestly, I mean, this is probably something that I should sit down and like set some tangible defined goals. My biggest goal for this is just to have a successful launch of our software. So I'm not as attached to this one. We have a pretty good revenue system. We don't have any strong attachments. We need to generate X amount of revenue with Modern Musician Live. Also, we have about 160,000 musicians now on our email list. So I feel like in terms of generating more leads from it, it's not necessarily the primary function. Primary function is just to have a successful launch of the platform and you heard my story too about, I don't know, we had two people attend the first one and then turn that into an engine or a system that could keep growing. So I kind of look at it like that, where it's like, we're going to do our best to make it awesome and we're going to invite as many people as possible. But like, I kind of see the real value in it for the long tail. But it's a good question still. Like I really should figure out a defined goal based on what we've done in the past. I would hope that we get at least three to 400 people who are live, like in the Zoom room, be pretty sweet. If we get closer to like 500 to a thousand, anything above a thousand would be really sweet. So yeah, I would say in that ballpark, probably where we'll end up is like somewhere in the four to 500 who are like they're live on Zoom, lots more people who kind of come and go throughout the event, but that's roughly the ballpark that I would expect.

Awesome. Yeah. Some good, good targets to aim for and you said a contingent live audience is there as well. How big do you intend your live audience to be? Or maybe you have some restrictions on that?

Yeah, that's a great question. So we have a cap of 100 people that we can have total. So we are sending out the RSVP link to it, to our clients on Friday, shortly followed by the prospect links. So people can come as well. So I guess we'll see. I mean, it'd be sweet if we can cap out that room, but I would say anywhere between 30 to a hundred likely for that in-person component.

Okay, great, man. It's in the strong so 30, 30 to a hundred people, and then another three to four, 500 people online. Awesome and so you're going to be rolling out of your software program and you also have a mastermind and a $100K offering that we were talking about at dinner. One of the greatest challenges that people face at their event is people get to the event, they get super inspired or super excited and motivated, but they'll leave the event without getting additional support and then life gets in the way. That's why there are mastermind programs. There are coaching programs, there are sophomore systems to keep people supported beyond the event. I'm curious to hear your approach to enrolling people into continuing that journey with you and your mastermind program and any other services that you may offer at your events.

A hundred percent. That's definitely like a magical time to kind of unlock possibilities and get clear on goals, but then you're right. Without the accountability and like the actual support and the day to day, like taking the steps, they can just be like an inspiring time that leads to nothing. So for us, our core program is a done with you coaching program. It's a 12 week, we call it the Gold Arts Academy and it's like, you have two different phases, like a launch phase and a mastery phase. So the 12 weeks is like every week we have a one-on-one session with the outcome being by the end of the 12 weeks, they've launched an advertising system and a funnel to grow their fan base while they're sleeping and to actually be able to make a sustainable income with their music. So that's a very defined outcome and we have the sessions like in step-by-step breakdown, like in the portal and even if people, I don't know, like life gets in the way, if they show up for those coaching calls with our team, we can hold, we can drag them like kicking and screaming. So like if they go through, like they will end with having launched their system successfully. So that's been sort of our sweet spot is like that done with you coaching with the clearly defined sessions for the 12 weeks. So that's going to be a kind of our core offer that we're positioning. It's really like the 12 week launch system. This is going to be a unique launch because for the first time, we're also opening up different support options aside from just the done with you. We do have clients who've requested like over the years I've been doing this. Is there any way that your team can help handle more of the logistics of like setting up the ads and running the campaigns and optimizing them and make it so that I don't have to kind of go along and do the work in the portal.

A lot of people, they're okay with doing the done with you and getting like the support, but doing most of it themselves, but we wanted to have more options, including like done for you support. That's where our diamond offer, we've been testing out the waters leading up to the live event, and we just had our first done for you client that was just here a few days ago. It was amazing. We just recorded all of his music videos, all of his like mini documentary series for his songs is a sales video for his, what we call his diamond offer. That's like a high ticket offer for musicians. It was awesome. It was really, really cool and I was just imagining how much time and effort that would take him for him to try to do it on his own. It just wouldn't go to, it's something that I think we can really bring to those people who really value their time more than their money, vice versa. We have artists that would struggle to afford our done with you program, which is a $5,000 coaching program. So for those people, we also want to have options that are do it yourself without the coaching calls so that people can just go along with the training videos and if they follow along with the training videos, by the end of the 12 weeks of launch their system successfully. So this is the first year that we're kind of launching the software platform as well as the mentorship. So really like the core call to action for us is going to be to submit a survey where we can understand what level they're at, what their budget is for their ads. Cause that's going to dictate which tier is right for them. If they are looking to do a hundred thousand dollar launch, then that's going to merit them working with our team, for example, versus if they are just starting out.

They're looking to just test the waters, then it might not make sense for them to do a 5k or a hundred thousand dollar launch. So yeah, different, obviously like different businesses, different offers, but for us, the core sales mechanism is going to be that qualifying survey and based on where they're at, if it seems like they might be a good fit for the higher levels of support, which essentially is like, I don't know, like the more someone invests into their music, the more likely it is that they're going to show up and that they're committed that they're going to like get the results. That's just sort of like the bottom line is people, of course, someone's going to be way more likely to be successful with their music if they come to our studio and we're doing like all this for them, like it's just, it's a given versus if they're like doing it on their own and they don't have the accountability or the support. So yeah, the idea is that we wanted to make things more accessible to, if someone really has that perseverance and are dedicated and they're that one in a million, like artists to like really go for it, then we don't want finances to be a limiting factor. But if someone is willing to invest the resources and they can into giving themselves the best odds of success, then we also want to do what we can to support them as much as possible. So those are some of the offers that we'll be launching. I'm on musician live and some of it will be like for the first time ever that we've done a public launch for it. So wish me luck. We'll see what happens.

Good luck, man. You got it. Yeah, I look forward to hearing what happens, seeing what happens at your upcoming event. So we're approaching here at the top of the hour and I want to make sure to promise you would keep this just under the hour, but as we wrap up here, what would be some final words of advice you would give to someone listening to this, who is maybe already running a live event and they have a high-end mastermind program on the backend and they want to have a profitable and impactful live event. Like what have you learned? Like what, any final words, anything you haven't covered yet that you think would be helpful?

Hmm. I think if I had like one piece of advice, one recommendation would just be to, I don't know, like this might seem kind of generic, but just to persevere and just keep showing up. Like, I can't tell you how many times I tried something and it just didn't work. If I had given up or if I hadn't adapted or learned from it, then we wouldn't be here right now and I'm sure five years from now, I'll look back and I'll be like, if I just kept doing things the way that I had been doing, if I hadn't like ever given myself the space to like try and then fail and sometimes look stupid while doing it, then I probably wouldn't have been able to do anything. So I would just encourage anyone to really go for it, to get clear on what's important to you and then just don't be afraid to show up and own where you're at and you don't have to try to, I don't know, try to be someone that you're not to try to like make some certain kind of impression. Like if you just show up and you genuinely focus on like, how can I serve at the greatest level? Then I think people can generally feel that and, um, and you can adapt, you can learn, but the biggest thing I see holding people back is generally that they're not really going for it. If there's kind of afraid of putting their neck out or showing up or just doing the work or putting themselves out there because they're afraid that they're going to fail or it's not going to work and the fact is you're probably right. Like it's probably not going to work or like most of the things you're going to try are going to like, are actually going to fail, but unless you're willing to do that and kind of learn from it, then you're not going to be able to have that successful outcome in the first place. So I'll just encourage you to go for it and don't be attached to the outcome. Do your best to be successful, but also like use it as an experiment and see what happens after you do it so they can adapt and grow from there.

Awesome. Keep going. I'm here to say, just keep going. But yeah, thank you.

Yes, my favorite song, man. A great way to talk to each other. It's a great song. I mean, the masterpiece.

Awesome, my friend. So for the audience, tuning in here, we're going to be including links to a modern musician as well as their upcoming events here near the recording somewhere. So go check out Michael, if you're a musician or someone who's a musician that wants to keep going, grow their business, grow their practice, check out modern musician, go to check out their event, Michael, this has been an awesome interview. Really appreciate having you on today.

Thanks for having me, man. That's a lot of fun.