Artwork for podcast Online Marketing Basics for Busy Website Owners
How to get your website ready for a Christmas (or Black Friday) promotion
Episode 425th October 2020 • Online Marketing Basics for Busy Website Owners • Vicki Jakes
00:00:00 00:50:53

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In this episode I cover what you'll need to do to your website before you even start driving a campaign or promotion for Black Friday or Christmas so that you ensure you convert more traffic when it lands.

  • Intro  (0:00:00)
  • How to get your website ready for a particular promotion. (0:00:14)
  • What you need to figure out first. (0:)
  • What Google says about shopper behaviour in 2020. (0:02:00)
  • Why shopper intent is more focussed on small businesses. (0:06:10)
  • What you need to consider to sort out on your website before you start driving traffic to it. (0:12:45)
  • How to ‘pack a punch’ to your website visitors. (0:19:00)
  • Why it is important to check your delivery/shipping charges and dates. (0:22:55)
  • How to put a campaign together. (0:29:35) 
  • Why you should set a goal. (0:00:30) 
  • Why it is important to understand your ideal customer. (0:33:30)
  • The three marketing tools you should use to target your ideal customer. (0:35:00)   
  • Speaking to your ideal customer through your copy in posts, ads and retargeting ads. (0:39:15)
  • Why it is important to keep checking your data in Google Analytics. (0:43:05)  
  • Summary and Resources. (0:45:10) 
  • Find out more at www.heyvickijakes.com  (0:47:38)

Useful Resources

Get started with Google Analytics:

https://heyvickijakes.com/how-to-find-cool-stuff-out-about-your-customers-using-google-analytics/

How to improve conversion from your homepage:

https://heyvickijakes.com/the-3-key-ingredients-to-a-good-homepage/

Facebook Ads explained:

https://heyvickijakes.com/why-you-need-facebook-ads-to-drive-traffic-to-your-website/

More on retargeting ads:

https://heyvickijakes.com/how-to-retarget-visitors-who-have-already-been-on-your-website/

Online marketing funnels explained:

https://heyvickijakes.com/what-is-a-online-marketing-funnel/

What to write in your weekly email;

https://heyvickijakes.com/what-to-write-in-your-weekly-email/

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