In this episode I cover what you'll need to do to your website before you even start driving a campaign or promotion for Black Friday or Christmas so that you ensure you convert more traffic when it lands.
Intro (0:00:00)
How to get your website ready for a particular promotion. (0:00:14)
What you need to figure out first. (0:)
What Google says about shopper behaviour in 2020. (0:02:00)
Why shopper intent is more focussed on small businesses. (0:06:10)
What you need to consider to sort out on your website before you start driving traffic to it. (0:12:45)
How to ‘pack a punch’ to your website visitors. (0:19:00)
Why it is important to check your delivery/shipping charges and dates. (0:22:55)
How to put a campaign together. (0:29:35)
Why you should set a goal. (0:00:30)
Why it is important to understand your ideal customer. (0:33:30)
The three marketing tools you should use to target your ideal customer. (0:35:00)
Speaking to your ideal customer through your copy in posts, ads and retargeting ads. (0:39:15)
Why it is important to keep checking your data in Google Analytics. (0:43:05)
