What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-magic-candy-buzzword-bingo

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Chapters:

(00:00) Introduction

(00:25) What to stop and start doing in the industry

(02:58) Writing a Book - The concept of ‘Yes, and...’

(05:43) The difference between strategy, plans, and tactics

(07:53) Brands that impacted our earliest memories 

(10:29) Childhood Stories - how they influence our choices and loyalties