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Transitioning From Using a Product to Marketing it, with Erik Mansur
15th September 2022 • Mind the Gap • Enablix
00:00:00 00:40:24

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Can you love a product so much that you market it?

In this episode, Nick is joined by Erik Mansur, VP of PMM at Crayon, to commiserate and share best practices over their experiences joining marketing leadership at companies after having used the product. They cover the pros and cons of having user empathy coming into a marketing role, the double-edged sword of assuming that other users are just like you, and examples of messaging a traditionally 'nice to have' product to a 'must have' product during a recession

If you like this episode and care about seeing how your competitive program measures up to the rest of the indsutry, check out the Crayon Competitive Program Grader at