Josh Latimer joins Chris and Dante on ClickFunnels Radio to break down why profit, not revenue, is the lever most business owners never pull. He walks through FRAP and the FOPO framework, and the local mastermind model he's using to scale it worldwide.

What You'll Learn In This Episode

- Doubling your marketing won't save a broken business, It just makes you broke faster. Here's the watermelon lesson that saved his company in 90 days...

- In private equity, the people doing the least work make the most money. Here's how a $3 million rollup becomes an $18 million company without adding a single customer...

- A 20% price raise can be a 300% profit raise. Here's the math most owners never run...

- Procrastination isn't a perfectionism problem. It's something much simpler, and much harder to admit...

- The smartest pricing strategy means never charging full price. Here's how "always on sale" can put $300,000 in one owner's pocket...

- Every business needs an offer almost nobody buys. Here's why it makes everything else sell...

- Information was never the real problem, which is why courses are dying. Here's what's replacing them...

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*Connect with Josh Latimer: GetFrap.com

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