In this episode: What happens when your new business idea hits a brick wall? We find out the lessons from when David's new venture was soundly dismissed by the people he thought would buy it - and, more importantly, what you SHOULD do to validate your new business idea.

Plus: David appears on TV; and Chris slaps on the neon body paint and glow sticks.

Learn from our mistakes - in this show, find out exactly how to validate a new business idea, without wasting your time and money. We break down the questions you need to ask your target market before committing to costly builds on a product that no one will buy.

Got a story? Question for the show? Get in touch: podcast@impactbiz.co.uk

"Notorious baldy space-dick, Jeff Bezos"

"People are actually pretty poor at imagining a different reality"

"What you can't do is be caught with your pants down, frankly"

"We've got ISAs up the wazoo!"

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Founders Anonymous is an Impact and FixSpec production.