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Performance Max with limited budgets can be hard because the algorithm takes forever to test each asset group. In this episode, Regina Bellows shows recent success in using "shopping ads only" PMax approach with only one, blank asset group to force it to act like a smart shopping campaign.

0:00 Intro | Performance Max for Small Budgets

0:44 What is StarterPPC?

1:50 Performance Max “Light”

4:11 Performance Max with asset groups only

6:57 Real results and ROAS increases with StarterPPC

9:01 How StarterPPC can help scale your business with Performance Max

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🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

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We hated having to turn away businesses that have small budgets.

So we started, a sister agency, a brand called starter PPC.

So I'm here to talk to you today about something we like

to call, performance max light.

We don't provide any.

Creative assets and the images, any videos.

So it's forcing the algorithm into the shopping network where

you're getting a lot of high intent traffic, but the Roaz went up a ton.

I mean, usually when the cost increases, the ROS goes down for the cost to

go up and the RO as to go up this like 1000% from 40 to 500 is insane.

Hi, everyone.

Regina here at solutions eight.

I wanted to talk to you guys about how to use performance

max, and make it work for you.

Even if you are a small business working with a small budget, I'm talking under 5k.

now this strategy could still apply if you're working with budgets over 5k.

but I.

Maybe it's not for everyone depending on how big your business is.

And, I'll talk about why in a second, once I dive into it, at solutions

eight, we, we hated having to turn away businesses that have small budgets.

So we started, a sister agency, a brand called starter PPC.

and I've been heading that venture up.

we started it back in March, I believe.

And so we're working.

Any company, who has a budget with $5,000 or lower.

And we try to take what solutions aid is doing.

Obviously we're working with the same team, and sort of just tweak the

strategy to make it work for people who are just getting the ball rolling.

So I'm here to talk to you today about something we like

to call, Performance Maxs light.

And it's a way to get the algorithm to focus on the low hanging fruit.

The high intent offers, right?

The kind of the bottom of the barrel people that are ready to buy, just

like how smart shopping did, only this time we're going to use a.

Performance max, and we're going to let it also, remarket using performance max.

So I'll explain how to control those budgets.

what we're doing is we're creating two performance max campaigns.

So I have it pulled up right here.

You can see one, we have performance max asset groups only, and we have another

one called performance max shopping only.

So the way this is set up is inside of the shopping only campaign.

and in this particular, account right now, they both have $10, but

typically we would give about 80% of the budget to the shopping only

campaign and only 20% of the PAX budget to the asset groups only campaign.

So you can see how we're kind of splitting the budgets, forcing more of the

budget into the shopping only campaign.

So the shopping only campaign works a lot like smart shopping.

Did I'll show you how we set it up.

So it has the product feed.

And then what we do is we create an asset group.

That's basically blank.

we don't provide it.

Any audience signals, we don't provide it.

Any ad copy.

We don't provide any creative assets, any images, any videos, We add all of the

products straight into this asset group.

So if I were to go inside of the settings in this asset group, all of

the products would be applied, none of the creatives and assets themselves.

now after a while, we might start adding in audience signals.

I'll get to that in a minute.

but to start because we're working with such small budgets, we want the.

Algorithm to focus.

And we can't afford to split by many asset groups because it just expands

the amount of time it takes for the algorithm to gather patterns, right?

Because instead of gathering patterns on one asset group, it now has

to split the budget between two or three or four asset groups and

gather patterns on all of those.

so all of the products are in here or at least all of the products

that you wanna promote to.

and then in the other campaign, we have asset groups only, which means we've

paused all the products in this, campaign.

So if I were to go into products and pull up the status column, you would

see that all of them are, inactive.

Actually.

I don't know why there are two that are, they're paused in a different place.

This is not a glitch.

I'm interrupting the video you're watching because I need to remind

you that I'm always looking for people to join our team.

So if you're passionate about Google ads and you wanna work with the best

Google ads agency on the planet, please go to so late.com/apply.

Speaking of working with the best Google ads agency on the planet, if you're having

trouble with Google ads and you want professional help, that's what we do.

You can go to.

So lake.com that's S O L eight.com to apply for your

free no obligation action plan.

And if I've.

Any level of value at all.

Maybe think about giving me a thumbs up and subscribe to our channel.

That's how we choose the YouTube algorithm.

So they actually know that I know what I'm talking about.

If you have questions, comments, concerns, or confessions hit

me below in the comments.

And now back to your regularly scheduled program, like in the listing groups area.

and then we have a couple of asset groups in here, which we've been testing

for several months now, split by, category, and we have audience signals.

What we do is we start to look for, which is the best performing audience signals.

And then we will start to add those audience signals into

the shopping only campaign.

Now I've pulled up five accounts that we've implemented this strategy.

it's pretty recent.

We did it about two weeks ago.

You can see here.

This one actually was the first one we did.

This one was July 5th.

So that's about three weeks ago.

So I'm comparing the past three weeks with this strategy in place

compared with the previous time period of equal amount of days.

And, let me expand this.

What I'm seeing is the cost stayed the.

We spent about the same exact amount in both time periods,

but the Roaz went up by 50%.

ultimately that's just because this shopping campaign is,

showing a lot of shopping ads.

So it's forcing the algorithm into the shopping network where you're getting

a lot of high intent traffic and then the asset groups campaign can remarket.

Here's another example, that account, by the way, sold furniture.

Using drop shipping, this account, sells water filters.

Actually this one was only done a little more than a week ago.

So I'm comparing it with the previous time period.

You can see that the cost went up a little bit, but the RO as went up a

ton I mean, usually when the cost increases, the ROS goes down for the

cost to go up and the RO as to go up this like 1000% from 40 to 500 is insane.

Okay, moving on.

Here's another example.

So, this one sells, like fillable charts and wall charts that show, the Bible for

like Sunday school, that type of thing.

And so, what we're seeing here is a 32% increase in cost.

This one's been live for only about two weeks, 30, 2% increase in spend, and yet.

Instead of the ROS going down, it also went up, it went up

by 267% from 31% Roaz to 115%.

Roaz, still not where we need it to be, but it's finally getting there,

with such a small budget PAX, just.

It would take a year to optimize, unfortunately.

So we're hacking it.

alright.

This one live for two weeks.

cost went down this time, 54% decrease in cost.

and the RO did go up by 93%.

So, showing an improvement in Roaz, but the cost did go down.

So that is an result.

I was hoping the rose would go up more in that account.

And then here's the last example that I have pulled up cost stayed about the same.

Roz went up 73% from 159 to 2 76.

Again, still not where we needed to be.

this one sells.

this one sells a variety of products.

It's basically a shop, a drop shipping store that sells,

different electronics and such.

So, but we're getting really close to where we need it to be.

We need to be at 300 and we're at 2 76 now, finally.

So, I just wanted to, put this idea out there for all of you

guys who are working with smaller.

if you are interested in having the solutions eight team manage your account,

click on the link below, you can go to starter ppc.com, and check us out.

We, basically offer Google ads management for a fraction of the cost.

we have, it's kind of a Limited service.

Right?

So it doesn't come with any meetings.

You can communicate with the client managers via support ticket.

it's a way to get going.

And if we're able to get the count up to, $5,000 in ad spend, then, we can see

if solutions eight is, able to take the account over, even though it's not yet

at 10 K it'll be at 5k at that moment.

So, Thanks for watching.

Good luck with your, battling against performance max and all of this top

of funnel strategy that it does.