What should dentists understand about practice ownership, selling to a DSO, planning for retirement, and building a career that stays aligned with their values? In this episode, Kirk Behrendt talks with Dr. John Cranham, restorative dentist, educator, and former clinical director of the Dawson Academy, about the decisions and transitions that shaped his career as he prepares to step away from clinical practice.
You will learn what dentists should consider before selling a practice, why giving up control can be difficult, how practice models affect the way dentists deliver care, why retirement requires something meaningful to transition toward, and what Dr. Cranham believes the future holds for comprehensive and fee-for-service dentistry. To hear his perspective from nearly four decades in dentistry, listen to Episode 1092 of The Best Practices Show!
Main Takeaways:
- Dentists should think about their eventual transition and end game early in their careers.
- Selling a practice to another dentist or a DSO involves tradeoffs, and every transition model carries potential risks.
- Dentists considering a DSO should carefully evaluate control, compensation, scheduling, practice philosophy, and the organization’s long-term stability.
- Practice environments become difficult when the dentist’s preferred style of care conflicts with the organization’s priorities or values.
- Dentists who want to provide relationship-based, comprehensive care need an environment that supports the time, training, and systems required to deliver it.
- Retirement is easier when dentists are transitioning toward meaningful work, relationships, service, or other activities rather than simply leaving clinical practice.
- Dr. Cranham believes fee-for-service dentistry remains viable for dentists who combine strong relationships, comprehensive treatment planning, technical excellence, and appropriate use of technology.
Episode Chapters:
00:00 Introduction to Dr. John Cranham’s retirement and practice transition.
01:23 Dr. Cranham prepares to step away from clinical dentistry.
04:23 His path from dental school to comprehensive dentistry and education.
06:04 Building a general practice focused on aesthetic, implant, and complex care.
07:04 Why Dr. Cranham sold his practice to Heartland Dental.
09:55 Comparing transitions to another dentist, group practice, or DSO.
13:27 The challenge of giving up control after selling a practice.
17:21 His daughter’s decision to reconsider her future within the DSO model.
20:35 Benefits and limitations of high-volume DSO practice.
22:40 Financial promises, compensation, and risks when evaluating DSOs.
25:39 Finding a practice model that aligns with your values.
28:40 What Dr. Cranham would tell himself on his first day of practice.
29:52 Why behavioral skills, relationships, delegation, and financial planning matter.
31:58 Why retirement should be a transition to something meaningful.
33:56 How Dr. Cranham became involved with the Pankey Institute.
38:39 Dr. Cranham’s view of the future of dentistry.
41:01 Why fee-for-service dentistry is not dead.
42:21 The next chapter for Dr. Cranham and Dental Mastery.
44:22 Final thoughts on challenges, changing direction, and asking for help.
47:00 Time boundaries lesson
48:25 Closing Encouragement
Guest Bio:
Dr. John Cranham graduated from dental school in 1988 and built a general dental practice in Chesapeake, Virginia, with a focus on aesthetic dentistry, implant dentistry, TMD, and complex restorative care. Early in his career, he completed advanced education through the Dawson Academy, the Pankey Institute, and programs associated with Kois and Spear. His Cranham Dental Seminars organization merged with the Dawson Academy in 2004, and he served as clinical director of the Dawson Academy from 2004 to 2020. He later developed Cranham Culp Digital Dental and has continued teaching comprehensive dentists how to translate traditional restorative and occlusal principles into digital workflows. He is also involved with the Pankey Institute and its educational programs.
Resources:
Good to Great by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996
Dental Mastery: https://dentalmastery.com/
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