In this episode of TWC Talks Podcast, Mike Walker reveals a strategy he has honed over a decade to effectively connect with audiences and handle market objections. The discussion centers around addressing seven common client objections and provides strategic advice on overcoming them. By focusing on building trust, demonstrating qualifications, and motivating clients to step out of their comfort zones.

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OVERVIEW:

• (00:47) The Challenge of Gaining and Retaining Attention
• (01:47) Seven Key Objections to Address
• (03:28) Objection 1: You Don't Understand My Problem
• (04:09) Objection 2: How Do I Know You're Qualified?
• (05:23) Objection 3: I Don't Believe You
• (06:33) Objection 4: I Don't Need It Right Now
• (08:12) Objection 5: I Don't Think It Will Work for Me
• (09:31) Objection 6: What Happens If I Don't Like It?
• (09:41) Addressing the Fear of Trying Something New
• (10:07) Clarifying Concerns and Removing Risk
• (11:12) The Real Meaning Behind 'I Can't Afford It'
• (14:12) Integrating Objection Handling into Your Marketing
• (15:30) The Sequence of Objections in the Prospect's Mind
• (16:44) Final Thoughts and Encouragement
• (18:08) Exploring More with The Wealthy Consultant