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135 - How AI Agents Are Changing Market Research in 2026
Episode 1358th June 2026 • The Exchange • The Greenbook Podcast Network
00:00:00 00:43:09

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AI is reshaping how research gets done, how data gets valued, and who owns the intelligence that drives decisions. This episode covers Meta's push into agentic business tools, a $10M bet on social video intelligence, the rise of embedded AI agents in research workflows, and why first-party data ownership is pulling ahead of intermediated access. Plus: a Harvard study on how knowledge workers are actually using AI agents, and what that means for the industry.

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