Retailers are seeking to seamlessly engage with consumers, having one experience, whether you purchase online or you purchase in person. With store pickups, click and collect, ship from the store, and even new incentives to get you back in the store, brick-and-mortar and those hard-to-find store associates are working harder than ever. So, they're quickly becoming the lynchpins of that last-mile fulfillment and overall retail success. In this episode of TEKTOK with host Karin Bursa, we feature an expert who's going to share insights and give us a better understanding of what's happening with today's leading retailers as they look to leverage their store operations in new and effective ways: Nikki Baird of Aptos.

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This episode was hosted by Karin Bursa. For additional information, please visit our dedicated show page at: https://supplychainnow.com/dual-role-brick-mortar-stores-omnichannel-retail-tt34