Love them or hate them, Display Ads are not going away anytime soon. So, with the phrase ‘if you can’t beat them, join them’ in mind, it’s time to dig into what Display really is and how it’s different from Programmatic Display.
In this episode, Mark Huber, Head of Brand & Product Marketing, and Silvio Perez, Head of Performance Marketing at Metadata, tackle the ins and outs of Display marketing and attempt to demystify some of its more complicated aspects.
Tune in to learn when to use Display and Programmatic Display, separately and together, and get some insights into Display as the new channel in Metadata.
Find out:
- What Display is and what it’s not
- Questions B2B marketers should be asking Display platforms
- How Metadata plan to leverage Display Ads moving forward
Catch the full episode to get more insights into all things Display Advertising.
00:00 - 00:24 Intro
00:25 - 01:13 Mark goes over the key points of this episode
01:14 - 02:26 What’s the difference between Display and Programmatic Display
02:27 - 03:56 Account-based marketing (ABM): Google Display Network vs using Programmatic
03:57 - 07:18 Silvio breaks down hidden costs of Programmatic
07:19 - 09:59 What questions should B2B marketers be asking ABM vendors
10:00 - 11:00 What does it take for Display Ads to show up on premium sites
11:01 - 12:51 When it makes sense to run Display Ads
12:52 - 14:06 How to show performance when running Display Ads
14:07 - 15:50 Common mistakes people make with Display
15:51 - 17:58 What makes good Display creative
17:59 - 19:09 Silvio’s recommendations for retargeting using Display
19:10 - 21:39 How trends impact the types of Display Ads running on mobile and desktop
21:40 - 22:52 Why you should avoid using gaming Display Ads
22:53 - 26:09 Silvio and Mark talk about Metadata’s decision to use Display Ads
26:10 - 27:32 Metadata’s thought process around attribution
27:33 - 29:02 Silvio discusses some of the info on Metadata’s Programmatic release
29:03 - 30:32 Where to start when using Display Ads
30:33 - 33:29 What lies in the future of Display
33:30 - 33:55 Conclusion
33:56 - 34:40 - Outro
