Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service. 

But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging at the speed of light. 

Coming up in today’s show:

• What is digital diplomacy in practice?
• 7 Steps to Social Media Success in Digital Diplomacy 
• I speak to Miha and Ingrid from the European Digital Diplomacy Exchange and we discuss the power of digital diplomacy to protect democracy, build public trust and empower politicians and policy makers 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.