Join us in this episode of the Paid Media Playbook as we dive into the fascinating journey of Jessica Ivy, a seasoned marketing director with a diverse background spanning from commercial architecture to roller derby, cannabis, and sexual wellness industries. Jessica shares her insights into how her unconventional path has shaped her marketing strategies and approaches. From grassroots marketing tactics in roller derby to navigating the complexities of advertising in the cannabis industry, Jessica's experiences offer valuable lessons for marketers in any field.

Chapters:

• Introduction and Roller Derby Roots (00:00 - 07:30)
• Navigating the Cannabis Industry (07:31 - 14:00)
• Shifting to Sexual Wellness (14:01 - 21:00)
• Marketing Strategies During the Pandemic and Conclusion (21:01 - 28:07)

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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