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Begin As You Mean to Go On is about working hard once at the right things that will actually move your business toward long-term success without burning yourself out. Hosted by Kronda Adair, founder of Karvel Digital.
Learn more about Karvel Digital at karveldigital.com
A Podcast Launch Bestie production
what I want for you is I want you to thrive and people who have
Kronda Adair:this sort of superhero, DIY mentality in their business, do not end up thriving.
Kronda Adair:They end up tired and.
Kronda Adair:And I do not want that for you.
Kronda Adair:Hey friends.
Kronda Adair:Welcome back to begin as you mean to go on.
Kronda Adair:It's the final episode of season four.
Kronda Adair:If you've been with me through all these episodes, thank you so much for listening.
Kronda Adair:I really appreciate your attention.
Kronda Adair:Even those of you who are my relatives.
Kronda Adair:Yeah.
Kronda Adair:You say, you like to go to sleep to my voice.
Kronda Adair:I appreciate you too.
Kronda Adair:You know, whatever value you get out of this podcast, like that's on you, boo.
Kronda Adair:Like, you know, so thank you for listening, whatever the reason,
Kronda Adair:I want to leave you with a really, really important message in this final episode.
Kronda Adair:We're going to talk about.
Kronda Adair:Stop cleaning before the cleaner comes.
Kronda Adair:And now in case you don't know what I'm talking about.
Kronda Adair:So we, we have someone who comes in and helps us clean, twice a
Kronda Adair:month, we've had this help going for probably at least 10 years.
Kronda Adair:It's, it's lifesaving, it's marriage saving.
Kronda Adair:It's all the things.
Kronda Adair:Right.
Kronda Adair:But there's This little urge that some people get when they have cleaners
Kronda Adair:who come and help them to like go around and like clean everything
Kronda Adair:so that the cleaner doesn't find out how messy the house is hate.
Kronda Adair:And you know, there's other versions of this, like, uh, one,
Kronda Adair:that's probably more practicals.
Kronda Adair:Right?
Kronda Adair:You brush your teeth before you go to the dentist.
Kronda Adair:Right.
Kronda Adair:You don't want to show up all funky.
Kronda Adair:That one.
Kronda Adair:That one makes sense.
Kronda Adair:I do that, but yeah.
Kronda Adair:In this instance, if you've been listening to these episodes, if you've
Kronda Adair:gone through this whole season, if you've been nodding your head along
Kronda Adair:and you've been thinking, oh, yep.
Kronda Adair:Oh yeah, that's me.
Kronda Adair:Oh yep.
Kronda Adair:I have that issue.
Kronda Adair:If you're like, Ooh, how does she know about that?
Kronda Adair:Right.
Kronda Adair:If that's you right now than it is time for you to take some action and head over
Kronda Adair:to Kuranda, fix my marketing.com and.
Kronda Adair:Uh, fricking call, right?
Kronda Adair:Because how long are you going to go on with these problems before
Kronda Adair:you take action to fix them?
Kronda Adair:And I'm not promising, like, we might not be the ones, right.
Kronda Adair:But we might, and we don't know that until we have a
Kronda Adair:conversation and start the process.
Kronda Adair:And so what I'm encouraging you to do is to just take that first step
Kronda Adair:and the things that over the years, I've talked to people about this, and
Kronda Adair:here's some of the things that keep people from taking that first step.
Kronda Adair:One is I've given you a lot of information, right?
Kronda Adair:I've told you about a lot of really common problems that business
Kronda Adair:owners have at a certain stage and how we help fix those problems.
Kronda Adair:And the danger is I'm, I'm thinking about ghost right now.
Kronda Adair:I'm like Molly, you and danger girl.
Kronda Adair:Right?
Kronda Adair:The danger of having that information is that some of you might feel
Kronda Adair:like, oh, okay, well I know what the problem is now, so I can fix it.
Kronda Adair:No, no.
Kronda Adair:Cause if you could have fixed it, you would've already, right.
Kronda Adair:And maybe you're capable of learning how to fix it, but that's
Kronda Adair:not why you went into business.
Kronda Adair:Right.
Kronda Adair:It's why I went into business.
Kronda Adair:Stop trying to do it all yourself because you're hurting yourself.
Kronda Adair:You're hurting your business by doing that.
Kronda Adair:And if you could take this information and just fix the problem,
Kronda Adair:you would have done it, right.
Kronda Adair:Either you don't have the expertise or you don't have the time.
Kronda Adair:Right.
Kronda Adair:And what I want for you is I want you to thrive and people who have this
Kronda Adair:sort of superhero, DIY mentality in their business, do not end up thriving.
Kronda Adair:They end up tired and.
Kronda Adair:And I do not want that for you.
Kronda Adair:Okay.
Kronda Adair:So in order for you to thrive, you're going to have to build a team of people,
Kronda Adair:maybe not people that you hire on your team, but you, you are going to need
Kronda Adair:a squad of people who have your back because you're not good at everything.
Kronda Adair:And in this lane, right in marketing and sales and automation, that's my lane and
Kronda Adair:that's where I can help you to thrive.
Kronda Adair:So that starts with you coming in and taking the action
Kronda Adair:and having the conversation.
Kronda Adair:The other reason that I'm recording this episode is because people shoot themselves
Kronda Adair:in the foot by waiting you get into this.
Kronda Adair:I'll think about it.
Kronda Adair:I'll do that later.
Kronda Adair:I'm not sure if I need that right now, mode.
Kronda Adair:And.
Kronda Adair:You actually delay your results and you make it harder for us to do our job.
Kronda Adair:Like when you come in, if you've like, oh, I'll just, you know, we'll
Kronda Adair:just hire that VA to do this, or I'll just get that developer on Upwork
Kronda Adair:to do this, or I'll just DIY this.
Kronda Adair:And then when you finally get over yourself and you finally booked
Kronda Adair:the call and we really start going through your stuff, If you've been
Kronda Adair:in there mucking around, then it actually makes the process harder.
Kronda Adair:Right?
Kronda Adair:If you find out that you need surgery, you don't start by cutting yourself open.
Kronda Adair:You're like, Hey doc gave me a headstart, right?
Kronda Adair:No, you go in and you get diagnosed and you figure out what the solution
Kronda Adair:is going to be to get healed.
Kronda Adair:And then you let that expert do their job.
Kronda Adair:Okay.
Kronda Adair:So.
Kronda Adair:Every time you put it off every time you go in there and you muck around and you
Kronda Adair:think, oh, I can just, I can fix this.
Kronda Adair:I can do it.
Kronda Adair:You're actually just hurting yourself.
Kronda Adair:And you know, you're a sophisticated business owner.
Kronda Adair:You understand that time is money and that your time is actually.
Kronda Adair:Doing what is in your zone of genius and selling your stuff, right?
Kronda Adair:That's, that's what you should be spending your time on.
Kronda Adair:And when you work with us, when you come and get a marketing intensive,
Kronda Adair:we're going to lay it all out and we're going to be like, great.
Kronda Adair:Here's the process that's working for you.
Kronda Adair:And here's why.
Kronda Adair:Amplify that process without you having to put in a commensurate
Kronda Adair:amount of effort, right?
Kronda Adair:Because that's, that's really what scaling is.
Kronda Adair:That is you get more output without having to put in the same amount of input.
Kronda Adair:Because at a certain point, I talked to business owners all the time and they're
Kronda Adair:like, Hmm, they kind of want to grow, but they kind of don't they stopped selling.
Kronda Adair:And it's because they're not happy with their offer.
Kronda Adair:They need to tweak their offer or it's because they've had to work
Kronda Adair:so hard to get where they are.
Kronda Adair:That the thought of working even harder to get to the next level.
Kronda Adair:They can't even stomach it.
Kronda Adair:Okay.
Kronda Adair:And that's actually not what is required of you to get to the next
Kronda Adair:level what's required is For you to start getting strategic, right.
Kronda Adair:Start getting strategic and start hiring technology to help you execute these
Kronda Adair:things that you've been doing manually so that you can have that scale, so that
Kronda Adair:you can have that growth that you want.
Kronda Adair:And, you know, let me, let me park for a second and talk
Kronda Adair:about the word scale, because.
Kronda Adair:We talk about that a lot in business.
Kronda Adair:And I'm starting to see some people in my communities who are like, well,
Kronda Adair:I don't want to have like a million dollar or multi-million dollar business.
Kronda Adair:Like.
Kronda Adair:Don't just decide, that's your goal because all these gurus
Kronda Adair:are out here saying that's the only way to run a business.
Kronda Adair:So I started thinking about that and I started thinking about,
Kronda Adair:well, what does scale mean?
Kronda Adair:You know, if that's not your goal, right?
Kronda Adair:Maybe you want to scale the time you have available to lay in a
Kronda Adair:hammock and read in the summer.
Kronda Adair:We could do that.
Kronda Adair:there's lots of ways to be able to scale.
Kronda Adair:And there's lots of things that you can scale in your life that don't have to do
Kronda Adair:with just bigger, bigger, bigger, better, at all costs, it might be, you want to
Kronda Adair:scale, you know, the number of massages you have each month because you don't
Kronda Adair:have to be in your business every second.
Kronda Adair:So I want you to think about that and think about what does scale mean for you?
Kronda Adair:You know, what is the.
Kronda Adair:Business that's gonna support your life.
Kronda Adair:Right.
Kronda Adair:So that's why I hope that if you've been listening to this whole season,
Kronda Adair:if you're listening to this episode right now, that the next thing you're
Kronda Adair:going to do is to go over and book a call with us, go to Kuranda, fix my
Kronda Adair:marketing.com and just book a call.
Kronda Adair:Cause it's just a conversation.
Kronda Adair:Y'all, I'm not going to strong arm.
Kronda Adair:You like, we're just going to chat.
Kronda Adair:We're going to see what's going on.
Kronda Adair:We're going to see if we can help you.
Kronda Adair:And then you get to decide like every step in the process you get to
Kronda Adair:decide, oh, do I want to stop here?
Kronda Adair:Do I want to keep.
Kronda Adair:Right.
Kronda Adair:And I know like for a lot of us, especially for black women, like it's hard
Kronda Adair:to trust other people with your business or with parts of your business, especially
Kronda Adair:if you've been burned in the past.
Kronda Adair:Like I get it.
Kronda Adair:I have had those experiences.
Kronda Adair:I have paid those, you know, fancy coaches and not gotten the results that I want.
Kronda Adair:Like, we've all done that, but the thing is every experience you win or.
Kronda Adair:Right.
Kronda Adair:Um, and you're going to have to trust people.
Kronda Adair:If you want to be able to build a business, that's not just
Kronda Adair:you hustling all the time.
Kronda Adair:Right?
Kronda Adair:And I love that saying, if you want to go fast, go alone.
Kronda Adair:If you want to go far, go together.
Kronda Adair:And so if you have a conversation and we both decided it's a great
Kronda Adair:idea to partner, to get you where you want to go in your business.
Kronda Adair:You know, we're not even going to embark on that journey unless
Kronda Adair:we're both really excited about it.
Kronda Adair:I always use the hell.
Kronda Adair:Yes or no.
Kronda Adair:Hey, so if it's not a hell yes, for both of us, then we're not even gonna do it.
Kronda Adair:But if it is, then we're going to do some amazing things together and we're going
Kronda Adair:to have a damn good time while we do it.
Kronda Adair:All right.
Kronda Adair:So don't try to clean before the cleaner comes.
Kronda Adair:If you know, you need this help, please go book that call, right?
Kronda Adair:Yeah.
Kronda Adair:And I really look forward to talking with y'all.
Kronda Adair:Um, I hope you've enjoyed these episodes.
Kronda Adair:I hope you will head over and give us a five star rating and reviews that we can
Kronda Adair:help other people who are having all these issues and need to need to figure out
Kronda Adair:this whole online funnel automation thing.
Kronda Adair:Right.
Kronda Adair:Please go share with.
Kronda Adair:Tag someone who needs to see this, put it in their inbox, share it in your groups.
Kronda Adair:Because this is stuff like not everybody is out here saying, and there's a
Kronda Adair:lot of misinformation out there.
Kronda Adair:And so if you got value from it, if you do nothing else, please
Kronda Adair:just share it and give us a review.
Kronda Adair:And thank you so much for listening.
Kronda Adair:I can't wait to come back with you for another season until then.