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Begin As You Mean to Go On is about working hard once at the right things that will actually move your business toward long-term success without burning yourself out. Hosted by Kronda Adair, founder of Karvel Digital.

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A Podcast Launch Bestie production

what I want for you is I want you to thrive and people who have

this sort of superhero, DIY mentality in their business, do not end up thriving.

They end up tired and.

And I do not want that for you.

Hey friends.

Welcome back to begin as you mean to go on.

It's the final episode of season four.

If you've been with me through all these episodes, thank you so much for listening.

I really appreciate your attention.

Even those of you who are my relatives.

Yeah.

You say, you like to go to sleep to my voice.

I appreciate you too.

You know, whatever value you get out of this podcast, like that's on you, boo.

Like, you know, so thank you for listening, whatever the reason,

I want to leave you with a really, really important message in this final episode.

We're going to talk about.

Stop cleaning before the cleaner comes.

And now in case you don't know what I'm talking about.

So we, we have someone who comes in and helps us clean, twice a

month, we've had this help going for probably at least 10 years.

It's, it's lifesaving, it's marriage saving.

It's all the things.

Right.

But there's This little urge that some people get when they have cleaners

who come and help them to like go around and like clean everything

so that the cleaner doesn't find out how messy the house is hate.

And you know, there's other versions of this, like, uh, one,

that's probably more practicals.

Right?

You brush your teeth before you go to the dentist.

Right.

You don't want to show up all funky.

That one.

That one makes sense.

I do that, but yeah.

In this instance, if you've been listening to these episodes, if you've

gone through this whole season, if you've been nodding your head along

and you've been thinking, oh, yep.

Oh yeah, that's me.

Oh yep.

I have that issue.

If you're like, Ooh, how does she know about that?

Right.

If that's you right now than it is time for you to take some action and head over

to Kuranda, fix my marketing.com and.

Uh, fricking call, right?

Because how long are you going to go on with these problems before

you take action to fix them?

And I'm not promising, like, we might not be the ones, right.

But we might, and we don't know that until we have a

conversation and start the process.

And so what I'm encouraging you to do is to just take that first step

and the things that over the years, I've talked to people about this, and

here's some of the things that keep people from taking that first step.

One is I've given you a lot of information, right?

I've told you about a lot of really common problems that business

owners have at a certain stage and how we help fix those problems.

And the danger is I'm, I'm thinking about ghost right now.

I'm like Molly, you and danger girl.

Right?

The danger of having that information is that some of you might feel

like, oh, okay, well I know what the problem is now, so I can fix it.

No, no.

Cause if you could have fixed it, you would've already, right.

And maybe you're capable of learning how to fix it, but that's

not why you went into business.

Right.

It's why I went into business.

Stop trying to do it all yourself because you're hurting yourself.

You're hurting your business by doing that.

And if you could take this information and just fix the problem,

you would have done it, right.

Either you don't have the expertise or you don't have the time.

Right.

And what I want for you is I want you to thrive and people who have this

sort of superhero, DIY mentality in their business, do not end up thriving.

They end up tired and.

And I do not want that for you.

Okay.

So in order for you to thrive, you're going to have to build a team of people,

maybe not people that you hire on your team, but you, you are going to need

a squad of people who have your back because you're not good at everything.

And in this lane, right in marketing and sales and automation, that's my lane and

that's where I can help you to thrive.

So that starts with you coming in and taking the action

and having the conversation.

The other reason that I'm recording this episode is because people shoot themselves

in the foot by waiting you get into this.

I'll think about it.

I'll do that later.

I'm not sure if I need that right now, mode.

And.

You actually delay your results and you make it harder for us to do our job.

Like when you come in, if you've like, oh, I'll just, you know, we'll

just hire that VA to do this, or I'll just get that developer on Upwork

to do this, or I'll just DIY this.

And then when you finally get over yourself and you finally booked

the call and we really start going through your stuff, If you've been

in there mucking around, then it actually makes the process harder.

Right?

If you find out that you need surgery, you don't start by cutting yourself open.

You're like, Hey doc gave me a headstart, right?

No, you go in and you get diagnosed and you figure out what the solution

is going to be to get healed.

And then you let that expert do their job.

Okay.

So.

Every time you put it off every time you go in there and you muck around and you

think, oh, I can just, I can fix this.

I can do it.

You're actually just hurting yourself.

And you know, you're a sophisticated business owner.

You understand that time is money and that your time is actually.

Doing what is in your zone of genius and selling your stuff, right?

That's, that's what you should be spending your time on.

And when you work with us, when you come and get a marketing intensive,

we're going to lay it all out and we're going to be like, great.

Here's the process that's working for you.

And here's why.

Amplify that process without you having to put in a commensurate

amount of effort, right?

Because that's, that's really what scaling is.

That is you get more output without having to put in the same amount of input.

Because at a certain point, I talked to business owners all the time and they're

like, Hmm, they kind of want to grow, but they kind of don't they stopped selling.

And it's because they're not happy with their offer.

They need to tweak their offer or it's because they've had to work

so hard to get where they are.

That the thought of working even harder to get to the next level.

They can't even stomach it.

Okay.

And that's actually not what is required of you to get to the next

level what's required is For you to start getting strategic, right.

Start getting strategic and start hiring technology to help you execute these

things that you've been doing manually so that you can have that scale, so that

you can have that growth that you want.

And, you know, let me, let me park for a second and talk

about the word scale, because.

We talk about that a lot in business.

And I'm starting to see some people in my communities who are like, well,

I don't want to have like a million dollar or multi-million dollar business.

Like.

Don't just decide, that's your goal because all these gurus

are out here saying that's the only way to run a business.

So I started thinking about that and I started thinking about,

well, what does scale mean?

You know, if that's not your goal, right?

Maybe you want to scale the time you have available to lay in a

hammock and read in the summer.

We could do that.

there's lots of ways to be able to scale.

And there's lots of things that you can scale in your life that don't have to do

with just bigger, bigger, bigger, better, at all costs, it might be, you want to

scale, you know, the number of massages you have each month because you don't

have to be in your business every second.

So I want you to think about that and think about what does scale mean for you?

You know, what is the.

Business that's gonna support your life.

Right.

So that's why I hope that if you've been listening to this whole season,

if you're listening to this episode right now, that the next thing you're

going to do is to go over and book a call with us, go to Kuranda, fix my

marketing.com and just book a call.

Cause it's just a conversation.

Y'all, I'm not going to strong arm.

You like, we're just going to chat.

We're going to see what's going on.

We're going to see if we can help you.

And then you get to decide like every step in the process you get to

decide, oh, do I want to stop here?

Do I want to keep.

Right.

And I know like for a lot of us, especially for black women, like it's hard

to trust other people with your business or with parts of your business, especially

if you've been burned in the past.

Like I get it.

I have had those experiences.

I have paid those, you know, fancy coaches and not gotten the results that I want.

Like, we've all done that, but the thing is every experience you win or.

Right.

Um, and you're going to have to trust people.

If you want to be able to build a business, that's not just

you hustling all the time.

Right?

And I love that saying, if you want to go fast, go alone.

If you want to go far, go together.

And so if you have a conversation and we both decided it's a great

idea to partner, to get you where you want to go in your business.

You know, we're not even going to embark on that journey unless

we're both really excited about it.

I always use the hell.

Yes or no.

Hey, so if it's not a hell yes, for both of us, then we're not even gonna do it.

But if it is, then we're going to do some amazing things together and we're going

to have a damn good time while we do it.

All right.

So don't try to clean before the cleaner comes.

If you know, you need this help, please go book that call, right?

Yeah.

And I really look forward to talking with y'all.

Um, I hope you've enjoyed these episodes.

I hope you will head over and give us a five star rating and reviews that we can

help other people who are having all these issues and need to need to figure out

this whole online funnel automation thing.

Right.

Please go share with.

Tag someone who needs to see this, put it in their inbox, share it in your groups.

Because this is stuff like not everybody is out here saying, and there's a

lot of misinformation out there.

And so if you got value from it, if you do nothing else, please

just share it and give us a review.

And thank you so much for listening.

I can't wait to come back with you for another season until then.