Artwork for podcast The Marketing Millennials
107 - Why Personalization Is The Secret Behind Selling
13th September 2022 • The Marketing Millennials • Daniel Murray
00:00:00 00:42:29

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Alex Alleyne believes sales marketers thrive when they’re in a growth environment. He also knows how to take sales to the next level and he’s about to open his sales playbook. 

From dropping out of a law degree to getting the selling bug, Alex has always been a natural entrepreneur. Now he’s Director of Sales for EMEA at The Sales Impact Academy and host of the Elite Level podcast.

Daniel and Alex explore how positive mental health starts when you’re doing what you love in an environment that supports you, why picking up the phone is the best sales tool, and why inbound leads require just as much rigor as outbound.

You’ll also hear Alex’s three pillars for measuring success, and why you should attack each day with pace, urgency and design.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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LinkedIn: linkedin.com/in/alexalleyne


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Timestamps:

0:00 intro

1:25 Entrepreneur From The Start

6:05 Just Pick Up The Phone

15:40 The Three Core Pillars You Need to Consider

20:08 The Cell Phone Challenge

24:36 A Marketing Hill To Die On

27:47 When Hard Work Just Feels Like Passion

30:41 That One Piece of Advice

34:06 Commit to Mastery

39:04 Who Are You Talking To?


How To Be Great At Sales Marketing

Sales can be stressful, competitive, and challenging. It’s not something that comes naturally to everyone. However, if you are a business owner or someone who is heavily involved in marketing and selling your company’s services or products, it’s something that you need to master.

 

 If you want to help your business grow and thrive, you need to be an excellent salesperson. Selling your products or services effectively can open up new opportunities for your business, making it easier for people to buy from you instead of some other seller, while also increasing the amount they are willing to spend on what you have to offer. 

 

In order to do this at your company, it helps if you understand what makes somebody an excellent salesperson and then implement those strategies in your own workflow. Here are some expert tips on how to be great at sales:

 

Be a Great Listener

One of the best ways to be an excellent salesperson is to be a great listener. It’s important to know how to listen to your customers and clients, hearing them out without interrupting them, and to be able to ask questions in a way that lets them know you are truly interested in their story. When you’re listening to your clients and customers, you are much more likely to understand what it is that they want or need from your products or services. 

 

You’re also in a better position to know how to sell your items in a way that resonates with each individual person so that they are more likely to buy. Being a good listener can also help you avoid making common sales mistakes, such as scaring off potential buyers with aggressive sales tactics or overselling a product that isn’t a great fit for a customer.

 

Network Constantly

One of the best ways to be an excellent salesperson is to network constantly. You should be constantly meeting new people who are both in your industry and outside of it. You’ll learn from both types of people, giving you new perspectives on how to do your job better as well as helping you to build new relationships that can lead to new customers. 

 

When you’re networking and meeting new people, don’t try to sell to everyone you meet. Networking is about getting to know people and being a good member of your community. It’s not about constantly trying to sell yourself and your products to everyone you meet. Over time, networking will become easier as you begin to build a wider circle of friends and associates in your industry, helping to make sales and your job much easier.

 

Develop Excellent Communication Skills

Another way to be an excellent salesperson is to develop excellent communication skills. Communication is the foundation of sales. If you can’t communicate effectively, you’ll never be able to sell anything. To be an excellent salesperson, you need to be able to effectively communicate several things to your customers and potential customers, including: 

 

- The value of your product or service. You need to let people know why they need your product or service. What does it do for them? Why is it important to have or use?

 - Why they should buy from you instead of someone else. You need to make your product or service stand out among the competition. It can be helpful to do some competitive analysis to see what other sellers offer and how you can make yourself stand out even more.

 

Don’t Rely on Only One Type of Selling

One of the most important things you can do to be an excellent salesperson is to not rely on only one type of selling. There are many different ways to sell your products and services, and it’s important to be able to use as many of them as you can. For example, you can sell via what is called the hard sell method, which involves giving a hard sell. 

 

You’re trying to sell as many products as possible, as quickly as possible, without giving customers or clients any breathing room to say no or think about the decision. Hard selling can be helpful in certain situations, but it’s important not to rely on this type of selling too often. Customers will grow tired of it and won’t be as likely to buy from you as they might if you offer them other options.

 

Learn Continuously

Finally, one of the best ways to be an excellent salesperson is to continuously learn and hone your skill set. It’s important to stay up to date on what’s new in your industry and to keep an eye out for new trends. You can do this by reading industry publications, keeping on top of what your competitors are doing, and paying attention to new products and services that hit the market. 

 

You can also learn from your customers and clients, paying attention to what they like and don’t like about your products or services and using that information to make necessary changes. You can also hone your sales skills by practising, both in person and in your head. Try to mimic real-life scenarios as closely as you can, and try to make adjustments in your head based on what you would actually do in that situation.

 

Conclusion

Being an excellent salesperson is a challenging and rewarding job. You get to positively impact people’s lives and earn a good income by helping others. However, it’s important to remember that it’s also a job. It takes time, effort, and dedication to become an excellent salesperson, but it is possible with the right attitude and some expert tips on how to be great at sales.

 

 If you want to help your business grow and thrive, you need to be an excellent salesperson. Selling your products or services effectively can open up new opportunities for your business, making it easier for people to buy from you instead of some other seller, while also increasing the amount they are willing to spend on what you have to offer.


Daniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com



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