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From the Federal Reserve to the Stage: The Economics of Making It in Music, with Murat Iyigun
Episode 2015th July 2026 • Backstage Money • Jason K Powers
00:00:00 01:05:11

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What does the music industry actually look like through an economist's eyes?

In this episode of Backstage Money, host Jason K. Powers sits down with Murat Iyigun, Professor of Economics and co-founding guitarist of Red Rock Vixens. Murat spent years at the Federal Reserve under Greenspan, has decades in academia studying how markets really work, and has been building and running a band in Colorado at the same time.

Murat breaks down why musicians are still getting paid the same nominal fee they were in the 1980s, how AI is about to do to music production what Napster did to distribution, why the label system was always a venture capital game, and what Parkinson's Law has to do with why musicians spend every dollar they make. He talks about winner-take-all economics, the Colorado music scene, managing a 7-piece band where scheduling is harder than booking, and why the sugar daddy is gone and musicians have to be their own bank now. Plus Yngwie Malmsteen going bankrupt, the Doc McGhee and Motley Crue story, and why GoFundMe pages keep popping up for musicians who should have been financially set. One of the most honest and eye-opening conversations we have had on this show.

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Transcripts

Speaker:

Jason K Powers: Welcome to Backstage Money, Real World Finance for Musicians,

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where music and money collide.

Speaker:

I'm your host, Jason K. Powers, and this is the show where we pull

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back the curtain on the business and money side of life in music.

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Every episode, we sit down with working musicians and industry insiders who

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have been figuring it out in the trenches, so you can learn from people

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who are actually making it work.

Speaker:

Today's guest is one of the more unique conversations we've had on the show.

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Uh, he's a co-founding guitarist for Red Rock Vixens here in Colorado, a

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band he built from the ground up with a vision and a whole lot of hustle.

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He's also a professor of economics at University of Colorado Boulder.

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Born in Turkey, where he played in rock bands as a kid, he eventually made his

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way to Colorado and has been doing both music and teaching economics ever since.

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His playing is rooted in blues and shaped by guys like Freddie King,

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Gary Moore, and above all, Brian May.

Speaker:

Murat Iyigun, welcome to Backstage Money

Murat Iyigun:

Thanks, Jason.

Murat Iyigun:

That's a super nice intro.

Murat Iyigun:

I appreciate it.

Murat Iyigun:

Jason K Powers: Yep, yep.

Murat Iyigun:

Yeah, it's been fun.

Murat Iyigun:

I appreciated getting to know you over the past couple of months a little bit

Murat Iyigun:

and you know, seeing you guys play here and there, and I appreciate you being on.

Murat Iyigun:

I love starting out with everybody and just kind of getting the backstory.

Murat Iyigun:

How'd you get into this?

Murat Iyigun:

How'd you get into music?

Murat Iyigun:

you are not a Colorado native.

Murat Iyigun:

Oh,

Murat Iyigun:

Jason K Powers: you've had your journey

Murat Iyigun:

Definitely not even from the US.

Murat Iyigun:

Well, my, I have a mixed background.

Murat Iyigun:

I grew up and I was born in Turkey, Ankara, the capital, in the '70s.

Murat Iyigun:

I was born in the '60s, but my growing up and musical introduction

Murat Iyigun:

came in the, mid to late '70s.

Murat Iyigun:

and my mom is an American citizen.

Murat Iyigun:

She was born here, so I always had this American connection even back then.

Murat Iyigun:

But even in a country like Turkey, which is obviously Middle Eastern,

Murat Iyigun:

Muslim, and back in the '70s when things were a lot more closed Turkey

Murat Iyigun:

being a country between, like a bridge between, Europe and the Middle East,

Murat Iyigun:

has that unique flavor of having a lot of Middle Eastern, Mediterranean stuff,

Murat Iyigun:

but also very Western stuff, right?

Murat Iyigun:

Western.

Murat Iyigun:

So, we grew up with the same kind of culture that you guys grew

Murat Iyigun:

up with here in terms of music, TV shows, and everything else.

Murat Iyigun:

So, I had two older sisters who basically introduced me to music, when I was

Murat Iyigun:

probably about 12, 11, and I remember hearing on a cassette tape Jimi Hendrix,

Murat Iyigun:

Jason K Powers: yeah

Murat Iyigun:

Cat Stevens and the Eagles and the ELOs came, and then by about 14,

Murat Iyigun:

of course, I, I decided, I have my own taste, so, that's where I started to get

Murat Iyigun:

into more rock stuff, and that was like the heyday of the Kiss pinnacle years.

Murat Iyigun:

then I discovered Queen, that was really, that's really what really inspired me.

Murat Iyigun:

It's still one by far the, band and the musicians I, admire the most.

Murat Iyigun:

And then of course in the… So about the late '70s and '80s I

Murat Iyigun:

started to dabble in music, pick up a guitar, try to learn stuff.

Murat Iyigun:

and then had our, kiddy bands in the early '80s and things like that.

Murat Iyigun:

one, one unique, the most unique memory I had is through our circle

Murat Iyigun:

of friends, ended up having son of the Swiss ambassador band, he had a

Murat Iyigun:

Jason K Powers: Really?

Murat Iyigun:

and, you know, we were able to practice in the

Murat Iyigun:

Swiss Embassy right below the visa office which was super cool.

Murat Iyigun:

It's like,

Murat Iyigun:

Jason K Powers: I

Murat Iyigun:

"Oh my God, this is a beautiful setting."

Murat Iyigun:

Jason K Powers: Yeah, that's right

Murat Iyigun:

more than playing music, but it was fun.

Murat Iyigun:

Jason K Powers: That's right.

Murat Iyigun:

So when, so how old were you when you got into, you started

Murat Iyigun:

playing guitar first, right?

Murat Iyigun:

started playing about

Murat Iyigun:

Jason K Powers: Okay

Murat Iyigun:

picked up an acoustic guitar, and listening to stuff

Murat Iyigun:

and taking some lessons, piano lessons and things like that.

Murat Iyigun:

Yeah.

Murat Iyigun:

Jason K Powers: Okay.

Murat Iyigun:

So

Murat Iyigun:

Jason K Powers: Okay.

Murat Iyigun:

And then

Murat Iyigun:

been my whole life

Murat Iyigun:

Jason K Powers: yeah, and then as gr- growing up, so then you came from Turkey.

Murat Iyigun:

Where'd you go first?

Murat Iyigun:

I grew up in Turkey.

Murat Iyigun:

I, in fact, did my undergraduate in Turkey too.

Murat Iyigun:

but my mom being, part American, we always had… Like, my sister eventually

Murat Iyigun:

moved back to the US, so I came after I did my undergrad in Turkey.

Murat Iyigun:

I came to US for a year, at Ohio State, back.

Murat Iyigun:

I never had intentions of moving to the US.

Murat Iyigun:

I really liked Turkey.

Murat Iyigun:

The culture and everything really appealed to me.

Murat Iyigun:

But then of course, this being the Middle East, the '80s, you

Murat Iyigun:

know, of turmoil, limited economic means, the same old story, right?

Murat Iyigun:

eventually, I made my way to the US after I got married with my wife.

Murat Iyigun:

We moved to Boston, where I started my MBA.

Murat Iyigun:

This is '89.

Murat Iyigun:

So since '89, we've been here nonstop permanently.

Murat Iyigun:

So started on the East Coast, an MBA.

Murat Iyigun:

It was just about the Gulf War, when I graduated, so limited job opportunities,

Murat Iyigun:

and I really realized I like-- I was not a great undergraduate student.

Murat Iyigun:

I thought I was gonna be a musician, so it was all in the background.

Murat Iyigun:

But I realized I really liked econ, so started taking econ electives.

Murat Iyigun:

And then when the job market prospects were bleak, I'm like, "Oh, maybe I can

Murat Iyigun:

do a PhD in this. I seem to have a knack for it." So applied to some programs and

Murat Iyigun:

then ended up in the PhD program at Brown.

Murat Iyigun:

Graduated from there.

Murat Iyigun:

My first job then took me to DC for five years, where I was

Murat Iyigun:

on the Federal Reserve Board.

Murat Iyigun:

Um,

Murat Iyigun:

Jason K Powers: Okay

Murat Iyigun:

the, the Greenspan era, the Clinton years.

Murat Iyigun:

It was lots of fun.

Murat Iyigun:

Seeing policy, represented the US in international meetings, like the OECD

Murat Iyigun:

meetings and stuff, so that was fun.

Murat Iyigun:

lots of interesting experience.

Murat Iyigun:

And then, but my heart was in academia to have the freedom basically, to do

Murat Iyigun:

the kind of research that I liked.

Murat Iyigun:

So ended up in Colorado in 2000.

Murat Iyigun:

Jason K Powers: So what was that like, in this era in DC?

Murat Iyigun:

I mean, in the… You know, I like economics.

Murat Iyigun:

I like

Murat Iyigun:

Yeah.

Murat Iyigun:

Jason K Powers: financial side and the economic side of

Murat Iyigun:

it, and what was that like?

Murat Iyigun:

And were you doing music at that time?

Murat Iyigun:

I mean, or had you kinda paused things

Murat Iyigun:

so that's a good question.

Murat Iyigun:

I, you know, doing a PhD obviously is very strenuous, right?

Murat Iyigun:

So for like-- then early in my career, I, there was a stretch about 10 years

Murat Iyigun:

where I didn't touch the guitar.

Murat Iyigun:

But in graduate school, I was still playing.

Murat Iyigun:

I'd go to concerts.

Murat Iyigun:

Saw lots of great acts

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

a PhD student.

Murat Iyigun:

Jason K Powers: Mm-hmm.

Murat Iyigun:

Saw Van Halen, Foxborough, which was awesome.

Murat Iyigun:

Rush in Providence and all those bands.

Murat Iyigun:

But yeah, it was mostly in the background.

Murat Iyigun:

So by the time I started at the Fed it had faded a little bit.

Murat Iyigun:

In that next seven to eight years, I really almost barely touched the guitar.

Murat Iyigun:

The Fed was really interesting.

Murat Iyigun:

I was actually the first… of the first international people

Murat Iyigun:

hired because you need security clearance 'cause you're seeing lots

Murat Iyigun:

of State Department communication, 'cause I was an international

Murat Iyigun:

Jason K Powers: sure

Murat Iyigun:

covering foreign economies.

Murat Iyigun:

so you had to have CIA clearance for a lot of that stuff.

Murat Iyigun:

So early on during those days, you had to be an American citizen, and I

Murat Iyigun:

was a dual citizen, so I was hired.

Murat Iyigun:

And after, when I was leaving about five years later, they'd relaxed

Murat Iyigun:

that 'cause they were struggling.

Murat Iyigun:

A lot of economists started to become foreigners, so they were

Murat Iyigun:

struggling with that rule, so they relaxed it a little bit.

Murat Iyigun:

So after I left, started to see more and more foreigners being hired by the Fed.

Murat Iyigun:

but during my era, I was one of the first ones that was also a foreign citizen, so.

Murat Iyigun:

Um,

Murat Iyigun:

Jason K Powers: was kind of your main function

Murat Iyigun:

I was hired to cover the Italian economy first, but this

Murat Iyigun:

was to 2000, so during the time I was there, the euro was being born, right?

Murat Iyigun:

So, and then the European… Right?

Murat Iyigun:

So it was, by the time I left, I was covering all of the European economy.

Murat Iyigun:

One of the economists covering the European economy.

Murat Iyigun:

And that's one of the reasons I left, because early on, I had the freedom

Murat Iyigun:

to do the kind of economic research I like to do, which is a lot of economic

Murat Iyigun:

history, political economy stuff.

Murat Iyigun:

but by the time I left being a Eurozone economist, there,

Murat Iyigun:

you're constantly in meetings, constantly preparing reports, right?

Murat Iyigun:

Because they're

Murat Iyigun:

Jason K Powers: Yeah

Murat Iyigun:

You know, Italy is, it's a fun country, but it's not like,

Murat Iyigun:

in terms of economics, it's not one country that gets a lot of attention.

Murat Iyigun:

But the Eurozone as a whole did, right?

Murat Iyigun:

Jason K Powers: Sure, sure.

Murat Iyigun:

And then what took you to Colorado?

Murat Iyigun:

Uh, the job.

Murat Iyigun:

So, I was publishing at that point, wanted to make the switch

Murat Iyigun:

to academia for the freedom.

Murat Iyigun:

Had two or three universities that I was talking to, and Colorado came through

Murat Iyigun:

with a good offer, so that took us here

Murat Iyigun:

Jason K Powers: Good deal.

Murat Iyigun:

Good deal.

Murat Iyigun:

S- and then you kind of kicked off, if I remember correctly, you kicked

Murat Iyigun:

off a band once you got back here

Murat Iyigun:

Yeah, it t-

Murat Iyigun:

Jason K Powers: or some time later, right?

Murat Iyigun:

a little bit.

Murat Iyigun:

You know, early on I was still focused on my career, so I had a really

Murat Iyigun:

great, great stretch of publishing and playing the economics game.

Murat Iyigun:

music was always in my heart in the background.

Murat Iyigun:

about 2008 or so, I started to dabble back in and I'm like, "Oh, I need to take this

Murat Iyigun:

seriously again." Then after a couple of years I started Blues Jams, which is a

Murat Iyigun:

great place to, network and, hone your live stage act skills and everything else.

Murat Iyigun:

So did that a little bit and then ended up in a blues band of, three other guys

Murat Iyigun:

for, like, ab- about a year and a half.

Murat Iyigun:

And then at that point I wa- you know, I like blues, but it's…

Murat Iyigun:

Blues is very difficult, to be honest.

Murat Iyigun:

You can always fake it at a superficial surface level, but being a great blues

Murat Iyigun:

musician takes a lot of different skills than the set that I have.

Murat Iyigun:

And, my heart was always in the more, like, rock, '70s, '80s rock kind of stuff.

Murat Iyigun:

So, about 12 years ago, I started my own band which was still more like a

Murat Iyigun:

jam band because, I wanted to have the flexibility to be able to work with

Murat Iyigun:

different musicians, to be able to pick up the gigs, then assemble the musicians.

Murat Iyigun:

So it was a lot of more jam kind of stuff.

Murat Iyigun:

Later that band evolved to become of a rock band with a, women-fronted

Murat Iyigun:

rock band, uh, variety rock band.

Murat Iyigun:

And then in that band, after the pandemic, we started to have our singer,

Murat Iyigun:

Amy Gray, start to recruit some other singers just as a backup or substitute

Murat Iyigun:

or so- for some bigger gigs where we needed more presence on the stage.

Murat Iyigun:

And then through that, we met the people that you see the stars of the show in

Murat Iyigun:

Red Rock Vixens, Abby, and, and Mackenna.

Murat Iyigun:

And then for one gig, for some reason I can't recall how, but about a

Murat Iyigun:

couple of years ago, we had them all three together on stage, it's that

Murat Iyigun:

classic moment of, sparks flying and you see something special is

Murat Iyigun:

Jason K Powers: Yeah

Murat Iyigun:

stage where it became clear, "Okay, this is it, right?

Murat Iyigun:

We need to build this up," kind of thing.

Murat Iyigun:

Jason K Powers: Right.

Murat Iyigun:

Which at the end…

Murat Iyigun:

Jason K Powers: and you had…

Murat Iyigun:

yeah,

Murat Iyigun:

Jason K Powers: Sorry, you had sort of rebranded at this point.

Murat Iyigun:

You had started out as…

Murat Iyigun:

to the rebrand because this was the summer of

Murat Iyigun:

Jason K Powers: Okay

Murat Iyigun:

'24 when we realized, okay, this is special.

Murat Iyigun:

So in the fall we rebranded with the emphasis of the three, women-fronted

Murat Iyigun:

singers of a rock band kind of idea

Murat Iyigun:

Jason K Powers: yep, yep.

Murat Iyigun:

So I thought it was unique because you started as a single female-fronted

Murat Iyigun:

band, and then y- this evolved, right?

Murat Iyigun:

This aha moment was when you had all three on stage, and now it's a trio

Murat Iyigun:

Yeah

Murat Iyigun:

Jason K Powers: stage.

Murat Iyigun:

And, and I think that's what gives it its uniqueness and, and really

Murat Iyigun:

know, obviously they're super talented, great stage presence,

Murat Iyigun:

but there was also chemistry, right?

Murat Iyigun:

You als- you always wonder, i- is the chemistry gonna work?

Murat Iyigun:

And so they're wonderful people, so that all worked, yeah

Murat Iyigun:

Jason K Powers: And then so the rebranding happened post-COVID?

Murat Iyigun:

Oh yeah, this is-- everything is post-COVID.

Murat Iyigun:

Like the female-fronted version of the band was about '22.

Murat Iyigun:

that for a couple years, and then this serendipity happened mid-summer '24.

Murat Iyigun:

Rebranded in the fall of '24, and the first show is where

Murat Iyigun:

you saw us, but January '25.

Murat Iyigun:

So the band is

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

Yeah

Murat Iyigun:

formation, in this current evolution

Murat Iyigun:

Jason K Powers: Yep, yep.

Murat Iyigun:

So what's the dual role, let's talk about the dual role for a minute kind

Murat Iyigun:

of as, founder and manager, guitarist.

Murat Iyigun:

How's that work?

Murat Iyigun:

And, and then you've got… I mean, you- it's not just the three singers, right?

Murat Iyigun:

'Cause you have

Murat Iyigun:

Yeah

Murat Iyigun:

Jason K Powers: other band members as well

Murat Iyigun:

Yeah, yeah.

Murat Iyigun:

No, it's a seven-piece band, right?

Murat Iyigun:

So the three main singers a keyboard player, guitar player, and the

Murat Iyigun:

rhythm section, bass and drums.

Murat Iyigun:

And everybody pitches in, at some level.

Murat Iyigun:

Obviously I do, the booking side, the finance, keeping the books and

Murat Iyigun:

everything, and the main contact person.

Murat Iyigun:

The vixens are pretty much the artistic drive, right, in terms of

Murat Iyigun:

song selection and interpretation, all that kind of stuff.

Murat Iyigun:

Our stage manager is Kevin on drums, so he does all the stage

Murat Iyigun:

management, our rig on stage.

Murat Iyigun:

And Tone the keyboard player, who's the most veteran musician among

Murat Iyigun:

us, time musician in the Colorado scene going back to the '70s.

Murat Iyigun:

He's our official music director, right?

Murat Iyigun:

Jason K Powers: Yeah, there you go.

Murat Iyigun:

There you go

Murat Iyigun:

conflict, he's the, you know, he's the deciding vote

Murat Iyigun:

Jason K Powers: Good.

Murat Iyigun:

Yeah, he's sharp.

Murat Iyigun:

He was a kick,

Murat Iyigun:

Yeah

Murat Iyigun:

Jason K Powers: to visit with on stage there.

Murat Iyigun:

Okay, so been around a year and a half.

Murat Iyigun:

When we talked a couple weeks ago we got on a conversation about kind of

Murat Iyigun:

building the band up and investing in the band and just walk me through

Murat Iyigun:

kind of what that looks like.

Murat Iyigun:

Yeah, so I mean, we had the advantage obviously of

Murat Iyigun:

having, me having this 10, 12 years in the music, scene in Colorado.

Murat Iyigun:

That really helps.

Murat Iyigun:

Starting from scratch is not an easy thing, as you obviously know, right?

Murat Iyigun:

Breaking into the better venues.

Murat Iyigun:

It's all… you can't just be like, "Oh, here's our band.

Murat Iyigun:

We're great, now book us." Typically things take a lot more

Murat Iyigun:

blood, tears, and sweat than

Murat Iyigun:

Jason K Powers: Yes

Murat Iyigun:

So it was good to be able to use as a, foundation the

Murat Iyigun:

band and the network that I had.

Murat Iyigun:

So that was really good because like I said, we rebranded and I knew we had like

Murat Iyigun:

to 12 gigs in the books for next year.

Murat Iyigun:

It was just, I was gonna show up as Red Rock Vixens, not Custom Shop

Murat Iyigun:

band, and I knew this was a lot better band than what we had before.

Murat Iyigun:

So it was easier sell, right?

Murat Iyigun:

But we didn't have to struggle with booking and marketing

Murat Iyigun:

and everything else, right?

Murat Iyigun:

So, like the Facebook page, Instagram, all that was ready for us.

Murat Iyigun:

But obviously, seven-piece band, the economics is very different and

Murat Iyigun:

very difficult, in this environment.

Murat Iyigun:

Especially if you're, mostly a local band.

Murat Iyigun:

So early on, a lot of the marketing, a lot of the, overhead costs of setting

Murat Iyigun:

up like the band site and the Drive and everything else obviously is something

Murat Iyigun:

that you need to cover and finance.

Murat Iyigun:

So that's all was done.

Murat Iyigun:

Jason K Powers: Yes.

Murat Iyigun:

Right.

Murat Iyigun:

H- how have you navigat- I mean, what are some of the struggles, maybe for

Murat Iyigun:

the listeners, what are some of the struggles they could be watching out

Murat Iyigun:

for, or some of the struggles they could see that you guys have gone

Murat Iyigun:

through, that you've worked through?

Murat Iyigun:

As a seven-piece band, I mean, that's not a small, it's not a three or four piece.

Murat Iyigun:

You know, that's, that's, you have quite a

Murat Iyigun:

Yeah,

Murat Iyigun:

Jason K Powers: more people and, but now you have three female-fronted

Murat Iyigun:

artists and that's a good mix, right?

Murat Iyigun:

You said everybody getting along is rather important with that higher number.

Murat Iyigun:

yeah

Murat Iyigun:

Jason K Powers: uh, so what's kinda some things you've run into that maybe, uh,

Murat Iyigun:

would help artists in that perspective?

Murat Iyigun:

Yeah, I mean, obviously it's not easy, right?

Murat Iyigun:

Music like academia and music share that thing where the product is yourself, so

Murat Iyigun:

your ego is always in the way, right?

Murat Iyigun:

It's-- That's inevitable.

Murat Iyigun:

There's gonna be conflict.

Murat Iyigun:

I think there are two ways to go around that, right?

Murat Iyigun:

One is for people to be professionals, right?

Murat Iyigun:

So, you need to show up.

Murat Iyigun:

If you committed to something you're doing it the best you can.

Murat Iyigun:

two, I think really the key deciding factor there is in the long run, once

Murat Iyigun:

the band starts to have some success, right, that becomes the real glue.

Murat Iyigun:

Because this is the most brutal industry that you can be in, like

Murat Iyigun:

in terms of competitiveness, right?

Murat Iyigun:

This is really the economists call the perfectly competitive markets

Murat Iyigun:

with zero barriers to entry, right?

Murat Iyigun:

Anybody who says, "I pick up an instrument, now I'm singing, I'm a singer,

Murat Iyigun:

I'm a band," right, you're out there.

Murat Iyigun:

So, there's no nothing that blocks the competition.

Murat Iyigun:

But once you can secure some level of attention and good gigs and good

Murat Iyigun:

venues and decent pay, you know, that attracts a lot of talent and

Murat Iyigun:

hopefully keeps them in the band too.

Murat Iyigun:

But you know, any person realistic on the scene who's done this locally,

Murat Iyigun:

internationally will tell you, managing a band is not easy, right?

Murat Iyigun:

I mean, I'm not above the fray in terms of my ego as my bandmates.

Murat Iyigun:

And so over the long run, you have people you work with and people you part ways

Murat Iyigun:

with, and that's part of the business.

Murat Iyigun:

Jason K Powers: So let's talk about kind of the

Murat Iyigun:

Maybe we'll start with the Colorado conversation since that's where we're at

Murat Iyigun:

the economics of the, the music industry in Colorado, and then expand that,

Murat Iyigun:

Sure

Murat Iyigun:

Jason K Powers: to a more what's going on on a national level.

Murat Iyigun:

I know, you have some opinions on that.

Murat Iyigun:

And so like the Colorado music market specifically, what makes it unique and

Murat Iyigun:

competitive and how does that pan out?

Murat Iyigun:

How do you see that maybe compared to other areas?

Murat Iyigun:

So let me frame this discussion a little bit, right?

Murat Iyigun:

My musician experience is very local, Colorado.

Murat Iyigun:

Oh, we did go on a tour with the, with Red Rock Vixens last fall to back

Murat Iyigun:

to my home country, to Turkey, where we did gigs, which was super fun.

Murat Iyigun:

tiring, but rewarding, but that's a whole different aspect.

Murat Iyigun:

But most of my experience really in terms of the music business is very

Murat Iyigun:

local, very Colorado focused, right?

Murat Iyigun:

So we need to be aware of that.

Murat Iyigun:

Jason K Powers: Mm-hmm.

Murat Iyigun:

I'm happy to discuss the more the global music scene

Murat Iyigun:

evolution, but that will be more of my economist speaking rather than

Murat Iyigun:

the musician speaking, so we need to

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

aware of that too.

Murat Iyigun:

So I will be very careful about that.

Murat Iyigun:

Colorado's really interesting in that it has, given its size, I think it's a very

Murat Iyigun:

lively and a good quality music market.

Murat Iyigun:

It's obviously not, Nashville or Austin or, LA.

Murat Iyigun:

But you have really a deep pool of talent here.

Murat Iyigun:

Some of the best bands are really outstanding, so it's a competitive market.

Murat Iyigun:

So that's great, right?

Murat Iyigun:

You can find some of the best musicians you can find that

Murat Iyigun:

are international caliber.

Murat Iyigun:

I worked with some incredible musicians.

Murat Iyigun:

had a drummer in this band in 2008 who then moved to Illinois, Don Stoll.

Murat Iyigun:

Hats off, like this guy was an international caliber

Murat Iyigun:

drummer, really, that level.

Murat Iyigun:

And you find people like that in Colorado, which is great, right?

Murat Iyigun:

At the same time, the big constraint is you're talking about six and a

Murat Iyigun:

half million people in Colorado.

Murat Iyigun:

In metro Denver, three and a half million people.

Murat Iyigun:

So scale matters, right?

Murat Iyigun:

Being a band in… obviously if you're in, Austin, Nashville,

Murat Iyigun:

competition scales up too, manyfold.

Murat Iyigun:

But the demand side also picks up.

Murat Iyigun:

One offset in Colorado is a lot of the breweries which offer, venues

Murat Iyigun:

and opportunities to gig, but they're typically mid to low market, right?

Murat Iyigun:

Which actually sustained the band as a custom shop band, for eight

Murat Iyigun:

to 10 years which was great.

Murat Iyigun:

So it's really unique blend of a music setting that way

Murat Iyigun:

Jason K Powers: What have you found… I mean, from my side of

Murat Iyigun:

it, there's hardly a night that you couldn't go find live music somewhere.

Murat Iyigun:

I mean, really.

Murat Iyigun:

And obviously summertime it ramps up,

Murat Iyigun:

Yeah.

Murat Iyigun:

Jason K Powers: and you have all the outdoor stuff going on, you

Murat Iyigun:

know, and, even some which this week I'll see you guys at, and

Murat Iyigun:

Yeah

Murat Iyigun:

Jason K Powers: that we're recording this.

Murat Iyigun:

And you talked about the, you talked about the the brewery scene.

Murat Iyigun:

Yeah.

Murat Iyigun:

Jason K Powers: You know, the brewery thing kicked up and you get the live

Murat Iyigun:

music the local live bar night kind of stuff, and then there's the bigger venues.

Murat Iyigun:

how are you getting, how are you finding bands of your caliber are

Murat Iyigun:

Getting these gigs, I guess, what's kind of the hustle for someone

Murat Iyigun:

to go out there and find gigs and is it just hope you get found?

Murat Iyigun:

I doubt,

Murat Iyigun:

Yeah Yeah I mean, frankly with my experience, right?

Murat Iyigun:

With this band and how it evolved, hustle was all early on, right?

Murat Iyigun:

Because once… like I said, once you know, "Oh, okay, we got something

Murat Iyigun:

special here," And then you gig four or five times, and the audience

Murat Iyigun:

response just validates that.

Murat Iyigun:

And then now, within a couple of months of us starting venues started to contact us.

Murat Iyigun:

In fact, a lot of venues that I was writing incessantly,

Murat Iyigun:

emailing, texting, phoning, right?

Murat Iyigun:

Like the, the big ones that you know, let me not mention names.

Murat Iyigun:

But some of them that I had-- I struggled to get in, right?

Murat Iyigun:

Within a couple of months, the word gets around.

Murat Iyigun:

And again, maybe the benefit of a Colorado, it's small, right?

Murat Iyigun:

So within two, three months, we started to see all of us.

Murat Iyigun:

"Oh, okay, everybody's talking about this band now." And in fact, a lot of

Murat Iyigun:

the places that never returned my emails, suddenly I open the band email, "Oh,

Murat Iyigun:

there's an email from such and such.

Murat Iyigun:

They wanna see our available dates." And so really, the last year and a

Murat Iyigun:

half, it wasn't struggling to get gigs.

Murat Iyigun:

The other constraint I should tell you, which is a super important aspect of

Murat Iyigun:

the modern mu- music industry, in a band with seven band members that's really,

Murat Iyigun:

above certain quality, the reality of the music business is you don't

Murat Iyigun:

have any exclusive band mates, right?

Murat Iyigun:

You're at that level where you're local, but you're elite, but

Murat Iyigun:

you're not international, right?

Murat Iyigun:

So you don't have people on retainer.

Murat Iyigun:

It's not like I can pay people 40 50 K and take, you know, the

Murat Iyigun:

time off until we tour, right?

Murat Iyigun:

You're at that

Murat Iyigun:

Jason K Powers: Yeah

Murat Iyigun:

Everybody who's a decent musician is-- has multiple engagements.

Murat Iyigun:

So like our calendar, even starting the year, when I take into account

Murat Iyigun:

everybody's other projects and other involvements and travel, you know,

Murat Iyigun:

you're really talking about thirty-five, forty, forty-five gigs in total, right?

Murat Iyigun:

So this point, it's not even hustling for anything.

Murat Iyigun:

It's like, "Oh, is everybody available?" So it's really the, the supply that's

Murat Iyigun:

the constraint, not the demand.

Murat Iyigun:

Jason K Powers: Yeah Yeah.

Murat Iyigun:

I can't imagine.

Murat Iyigun:

We talked about that too, trying to get seven people scheduled

Murat Iyigun:

Yeah

Murat Iyigun:

Jason K Powers: have also other things going on,

Murat Iyigun:

yep, yep

Murat Iyigun:

Jason K Powers: and what a mess that could be potentially if you're not careful.

Murat Iyigun:

You know, if you're not planning far enough down the road,

Murat Iyigun:

yeah,

Murat Iyigun:

Jason K Powers: and getting this stuff-

Murat Iyigun:

biggest constraint, right?

Murat Iyigun:

Even rehearsals and things like that, p- people have day jobs,

Murat Iyigun:

people have multiple projects.

Murat Iyigun:

Plus at least two of our singers, basically are also

Murat Iyigun:

heavily involved in theater.

Murat Iyigun:

Their background is theater.

Murat Iyigun:

So there's also that aspect, sometimes traveling for that too.

Murat Iyigun:

of our singers has a very successful band in California, an '80s cover band.

Murat Iyigun:

So Makena travels to California almost every other week.

Murat Iyigun:

She'll often do a gig like Friday in California, hop on

Murat Iyigun:

a plane Saturday morning, and gig with us Saturday afternoon.

Murat Iyigun:

So, you know.

Murat Iyigun:

Yeah.

Murat Iyigun:

Yeah.

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

So I mean,

Murat Iyigun:

Jason K Powers: Busy

Murat Iyigun:

that's really… and again, y- I said, it's, it, yeah, and

Murat Iyigun:

it, that's a feature of like modern economies in almost any industry.

Murat Iyigun:

Once you break to that where you're getting attention, become a little

Murat Iyigun:

bit easier, but really the hustle is really front-loaded, right?

Murat Iyigun:

Jason K Powers: Right.

Murat Iyigun:

It is.

Murat Iyigun:

I, and I hear that from artists in general, like, you gotta, the

Murat Iyigun:

stuff is not gonna fall in your lap

Murat Iyigun:

No,

Murat Iyigun:

Jason K Powers: early on, you know?

Murat Iyigun:

And

Murat Iyigun:

have to, be super persistent.

Murat Iyigun:

Polite, persistent, but always like, if the venues are up your

Murat Iyigun:

alley, they're the premier venues, you need to constantly hit them up.

Murat Iyigun:

And you have to have the product.

Murat Iyigun:

If you don't have the product, right, they're gonna be polite, but they're…

Murat Iyigun:

And then you… Like, if you're realistic, right?

Murat Iyigun:

It's very difficult to be realistic with anything that we produce, right?

Murat Iyigun:

Jason K Powers: Mm-hmm.

Murat Iyigun:

Mm-hmm.

Murat Iyigun:

realistic then you see like, oh, there are like 40 other bands like us.

Murat Iyigun:

Why would they hire us?

Murat Iyigun:

Right?

Murat Iyigun:

That's the key question.

Murat Iyigun:

Why would they hire you?

Murat Iyigun:

If you have a confident answer to that, then it's like, oh, you

Murat Iyigun:

walk in, already you won the game.

Murat Iyigun:

Because like, do you see another band like this?

Murat Iyigun:

No.

Murat Iyigun:

So

Murat Iyigun:

Jason K Powers: Yeah,

Murat Iyigun:

you

Murat Iyigun:

Jason K Powers: yeah.

Murat Iyigun:

of course,

Murat Iyigun:

Jason K Powers: I, I think that's important though

Murat Iyigun:

But I'll be honest, right?

Murat Iyigun:

I mean, from the venue's perspective, they don't care about the quality all.

Murat Iyigun:

What they care about is walk in there and there's like 500 people following you in,

Murat Iyigun:

you can just sit and tell them like Dr.

Murat Iyigun:

Seuss stories.

Murat Iyigun:

They don't

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

if you bring in the crowd and it sells, you

Murat Iyigun:

Jason K Powers: Reading the crowd.

Murat Iyigun:

Yeah

Murat Iyigun:

it.

Murat Iyigun:

They, they don't care about anything else.

Murat Iyigun:

in fact Doc McGhee, the famous manager who managed Bon Jovi, Mötley Crüe, Kiss.

Murat Iyigun:

You watching his interview recently, he was like…

Murat Iyigun:

He said something that was super interesting, like very enlightening.

Murat Iyigun:

These people that s- have so many decades of experience, they say some stuff

Murat Iyigun:

like, it was so true, like he nailed it.

Murat Iyigun:

Like he said, "Until I saw Mötley Crüe, I used to go in there and look

Murat Iyigun:

at the bands from my perspective.

Murat Iyigun:

Mötley Crüe was the first band where I went some LA, venue,"

Murat Iyigun:

he said, "I just didn't get it.

Murat Iyigun:

It was awful.

Murat Iyigun:

It was awful.

Murat Iyigun:

They were like bad, like everything.

Murat Iyigun:

Like it was my taste, the band was bad.

Murat Iyigun:

I turned around and looked at the venue, 3,000 people screaming their

Murat Iyigun:

heads off, and I'm like, 'Okay, I need to go with what they think.'"

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

So I think that's really the key thing, right?

Murat Iyigun:

I mean, that's really what drives, and that's the way most venues

Murat Iyigun:

that are on the bottom line, that's the way they operate, right?

Murat Iyigun:

If you bring in the crowd, they're happy, don't care.

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

Yeah.

Murat Iyigun:

Well, and that's, that we can kind of spin that into this conversation

Murat Iyigun:

of economics and what's gone on in the industry over the years

Murat Iyigun:

Yeah

Murat Iyigun:

Jason K Powers: There's a lot of discussion about, for example, a lot of

Murat Iyigun:

perspective is people are getting paid the same today as they were in the '80s

Murat Iyigun:

Exactly.

Murat Iyigun:

Jason K Powers: And that, that hurts because

Murat Iyigun:

In

Murat Iyigun:

Jason K Powers: everything else has gone up

Murat Iyigun:

a- as an economist, least let's make that clear, right?

Murat Iyigun:

Getting paid in nominal terms what they were pay- getting paid in the '80s, right?

Murat Iyigun:

So you gig a night get paid like 150, 200 bucks if you're lucky

Murat Iyigun:

today, what they used to get paid in nominal terms in the '80s.

Murat Iyigun:

So if you do the math with inflation, the real pay is minuscule, like

Murat Iyigun:

many, many times smaller than what people were getting paid back then

Murat Iyigun:

Jason K Powers: Right.

Murat Iyigun:

What's been, what do you think has been the biggest

Murat Iyigun:

I guess, stumbling block for musicians in that area trying to make it

Murat Iyigun:

Yeah, I mean, that's really the biggest thing, right?

Murat Iyigun:

The music industry's changed so much.

Murat Iyigun:

It's a struggle, right?

Murat Iyigun:

I see a lot of full-time professional musicians actually having day jobs

Murat Iyigun:

that are probably not related, right?

Murat Iyigun:

So it's become one of those things where, know, unless you're at the very

Murat Iyigun:

top like Taylor Swift, Harry Styles or something like that, where you have

Murat Iyigun:

these scale advantages of touring.

Murat Iyigun:

The classic cliché, and this is again my of the economist experience all of the

Murat Iyigun:

revenue now is on touring and live music.

Murat Iyigun:

So how do you then manage-- how do you manage being an original band?

Murat Iyigun:

How do you scale to that level?

Murat Iyigun:

And of course, lot of the things that we've experienced in the economy overall

Murat Iyigun:

and since the '80s, after 2000, really changed completely the music industry,

Murat Iyigun:

like this classic stuff we talk about.

Murat Iyigun:

But I find this fascinating because I think now we're undergoing

Murat Iyigun:

another watershed moment in music because I can tell you, like,

Murat Iyigun:

just the general perspective on econ, like, music industry, right?

Murat Iyigun:

one thing that started to happen with globalization and more integrated

Murat Iyigun:

markets around the world that a couple of economists from Cornell identified

Murat Iyigun:

in the '90s and wrote a very successful book called Winner-Take-All Economy.

Murat Iyigun:

integrated markets, more common culture, easier travel, easier dissemination,

Murat Iyigun:

i-in almost all industries, you started to have these monopoly powers,

Murat Iyigun:

basically very few top, acts in that industry getting most of the rewards.

Murat Iyigun:

And then even if you're super successful in the next five percent, return to that

Murat Iyigun:

segment really started to fall, right?

Murat Iyigun:

I mean, think about the bookstores.

Murat Iyigun:

What happened to bookstores, right?

Murat Iyigun:

Small mom and bookstores that were very popular in the '70s,

Murat Iyigun:

'80s, had many generations.

Murat Iyigun:

we have, internet, Amazon, Costcos, Borders, Barnes & Noble.

Murat Iyigun:

First they took over, right, scale.

Murat Iyigun:

So they drove the mom-and-pop stores out.

Murat Iyigun:

And then Amazon came selling books online and drove Barnes

Murat Iyigun:

& Noble and Borders out, right?

Murat Iyigun:

So this, like, scale effect, only the very top big ones getting all

Murat Iyigun:

the rewards unique to industry, but ha-happened in the music industry as well.

Murat Iyigun:

Right?

Murat Iyigun:

So that was one important development.

Murat Iyigun:

And of course, in music, the key event was the Napster, the file-sharing digital

Murat Iyigun:

music, really completely changed how music is disseminated and marketed, right?

Murat Iyigun:

Suddenly, music dissemination marketing costs are nearly zero.

Murat Iyigun:

All the intermediaries that really made a living from that, the record

Murat Iyigun:

stores, the producers and everything, like it's a completely upended, right?

Murat Iyigun:

Completely different world.

Murat Iyigun:

and that really changed everything.

Murat Iyigun:

So that made original music marketing production costly the,

Murat Iyigun:

because the returns dropped, right?

Murat Iyigun:

Because you're selling music online for like a couple of

Murat Iyigun:

cents instead of an album.

Murat Iyigun:

So that really lowered the cost of distribution marketing.

Murat Iyigun:

now, the last couple of years with artificial intelligence and these

Murat Iyigun:

music artificial intelligence websites, I think that's happening with

Murat Iyigun:

production, 'cause produc- producing of music was still costly, right?

Murat Iyigun:

If you wanted to do original music or put a record out, you still had

Murat Iyigun:

to hire the musicians, do the studio time, all of the rehearsal, go in the

Murat Iyigun:

studio, hire a producer, director, produce the album, mix it, right?

Murat Iyigun:

All that stuff was still very costly.

Murat Iyigun:

It's just that once the product was out there, was available

Murat Iyigun:

for everybody f- freely.

Murat Iyigun:

Now, I think what's happening music production costs are driving to zero,

Murat Iyigun:

and that I think is gonna change the music industry in ways that

Murat Iyigun:

people can't even fathom right now

Murat Iyigun:

Jason K Powers: In what ways?

Murat Iyigun:

So I think the new model, and in fact, I see

Murat Iyigun:

this in Turkey even this summer.

Murat Iyigun:

Like, in Turkey, one of the most popular summer songs is, I'm pretty sure it's,

Murat Iyigun:

like, an anonymous person who… it's an original song, I think it got a lot

Murat Iyigun:

of help with artificial intelligence.

Murat Iyigun:

it's a person who's anonymous who says, "Oh, once I have a few more hits,

Murat Iyigun:

that's when I'm gonna reveal who I am, and that's when I'm gonna tour." But,

Murat Iyigun:

like, the biggest song on the Turkish charts right now in Turkey is, like,

Murat Iyigun:

a song that's basically online and probably produced at virtually zero cost.

Murat Iyigun:

So that model, I think what we're gonna see in the next five years,

Murat Iyigun:

a lot of people producing music, it freely, and then once they hit, then

Murat Iyigun:

I'm like, "Okay, get the band together.

Murat Iyigun:

Now we can tour." Right?

Murat Iyigun:

So even producing it has become… You know, stuff that you, you think about

Murat Iyigun:

Billy Eilish and his brother, right?

Murat Iyigun:

He had a brother, they're a musical family.

Murat Iyigun:

He's obviously a very gifted person, and he creates these songs, and she's

Murat Iyigun:

talented, so they put it online, and then suddenly it blows up, right?

Murat Iyigun:

But you still had to have that brother, like the Quincy

Murat Iyigun:

Jones equivalent close to you.

Murat Iyigun:

Now you don't.

Murat Iyigun:

These AI sites… In fact, I had, like, songs that I was working on e- the

Murat Iyigun:

last eight, nine years, original songs.

Murat Iyigun:

Some of which I had demos with my band.

Murat Iyigun:

But you know, I basically fed those to these online sites, and what you get

Murat Iyigun:

in back in return is incredible, right?

Murat Iyigun:

Jason K Powers: Yeah

Murat Iyigun:

you know, you disseminate that for free, and if

Murat Iyigun:

one takes off, becomes a hit, right?

Murat Iyigun:

Now you have the foundation, build a band around it and tour

Murat Iyigun:

if you want and things like that.

Murat Iyigun:

So, like, it's almost the whole economics of, "Oh, I'm gonna allocate $50,000

Murat Iyigun:

to produce this original album." Hire the musicians, do all that stuff.

Murat Iyigun:

It's like you're in the hole.

Murat Iyigun:

makes zero sense now.

Murat Iyigun:

Why do that, right?

Murat Iyigun:

Jason K Powers: So do you,

Murat Iyigun:

all your creative

Murat Iyigun:

Jason K Powers: do you think

Murat Iyigun:

to creating it, and then wait until, they bite.

Murat Iyigun:

Jason K Powers: Yeah, yeah.

Murat Iyigun:

I think it's an interesting perspective because right now predominantly the,

Murat Iyigun:

those in the primary music industry see, are very anti-AI, right?

Murat Iyigun:

You have pretty much only two sides.

Murat Iyigun:

There's not, there's a very few who are kind of in the middle right now, at

Murat Iyigun:

least publicly who, or who will admit it, and you have this kind of anti-AI even

Murat Iyigun:

so far as creating graphics for your, artwork for, for your albums and stuff.

Murat Iyigun:

Yeah

Murat Iyigun:

Jason K Powers: you know, a lot of… i'm in all kinds of groups online

Murat Iyigun:

and stuff and the conversations when you start seeing AI produced cover

Murat Iyigun:

art it really gets ripped apart.

Murat Iyigun:

Sure

Murat Iyigun:

Jason K Powers: Um, and it's certainly if there's any hint of creating your

Murat Iyigun:

music with AI, uh, right now it's, it's a difficult uphill battle.

Murat Iyigun:

And, and now you have the discussion, you know, we've

Murat Iyigun:

had Suno and, and all of these,

Murat Iyigun:

sure

Murat Iyigun:

Jason K Powers: These AI people out there.

Murat Iyigun:

So, so I, I mean, do you think as a whole, AI is a threat, is

Murat Iyigun:

a tool, a little bit of both?

Murat Iyigun:

None of it matters.

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

L- because look, I'm an economist, obviously, I

Murat Iyigun:

have that perspective, economics always wins in the end, right?

Murat Iyigun:

So you've seen what happened with digital music, the resistance to that.

Murat Iyigun:

musicians, resistance and opposition, which had legitimate reasons, right?

Murat Iyigun:

I mean, I understand you have all this creative input, you created this

Murat Iyigun:

song you want a return on, right?

Murat Iyigun:

But suddenly, with this new industry, this new technology,

Murat Iyigun:

return on it has become two cents.

Murat Iyigun:

It's the old Luddites in England issue with technology, right?

Murat Iyigun:

When there's a new technology that drives cost to zero, can fight over it all you

Murat Iyigun:

want, but the economics of it is gonna drive the evolution in the long run.

Murat Iyigun:

If there's an example where that was successfully avoided, I'd like to hear it.

Murat Iyigun:

I haven't seen it in history.

Murat Iyigun:

So, I understand the disdain towards… And let's be honest, right?

Murat Iyigun:

I'm sorry.

Murat Iyigun:

With digital music there are two versions.

Murat Iyigun:

You can get online and say, "Oh, yeah, make me a song that's

Murat Iyigun:

romantic," blah, blah, blah.

Murat Iyigun:

That's one way to do it, and it spits out some very generic music for you

Murat Iyigun:

that sounds polished and everything.

Murat Iyigun:

But you, you can feed your original eis- ideas into that, right?

Murat Iyigun:

Give it the demos, your ideas, the motifs the riffs, and then build

Murat Iyigun:

it on there, and then where you create all these, tracks, basically.

Murat Iyigun:

And that's a super valuable tool because that made basically production

Murat Iyigun:

a lot easier and cheaper, right?

Murat Iyigun:

Suddenly everybody has access to a, virtual Quincy Jones.

Murat Iyigun:

Um,

Murat Iyigun:

Jason K Powers: Yeah

Murat Iyigun:

musicians, quote-unquote, hate it and fight it all they want,

Murat Iyigun:

they're gonna fight it into oblivion.

Murat Iyigun:

the reality of the dollars and cents

Murat Iyigun:

Jason K Powers: Mm-hmm.

Murat Iyigun:

So what should the musician

Murat Iyigun:

potentially be doing to kind of prepare for this shift

Murat Iyigun:

that we're in the middle of?

Murat Iyigun:

I

Murat Iyigun:

Yeah, I think like with every new technology, there's

Murat Iyigun:

dangers and opportunities, but there's lots of opportunities, right?

Murat Iyigun:

And the opportunity is really if you're into original music, creating

Murat Iyigun:

something original, now you have this vast catalog and support online

Murat Iyigun:

really build up your own unique sound.

Murat Iyigun:

And of course, that's the beauty of it too because, yes, like a lot of stuff that

Murat Iyigun:

comes out of AI sound very homogenous, and that's not gonna sell, right?

Murat Iyigun:

That's gonna be… You're not gonna stand out.

Murat Iyigun:

Like we talked about the local industry, you have to have a product that's unique.

Murat Iyigun:

But these AI tools, for people can, who have the talent, who have the

Murat Iyigun:

vision or the artistic gift to produce something unique, are gonna be able

Murat Iyigun:

to use these tools to get their stuff out there with nearly zero production

Murat Iyigun:

cost, nearly zero distribution cost, and some of them are gonna stand out.

Murat Iyigun:

And then the ones that are successful musicians in the long run are gonna be

Murat Iyigun:

the ones who can have that online presence and convert into a real music act that

Murat Iyigun:

can tour make the tour revenue too.

Murat Iyigun:

So that's the way I see it, right?

Murat Iyigun:

A lot of the successful international acts are gonna have roots in…

Murat Iyigun:

Like, what is the modern musical gifted discovery,

Murat Iyigun:

right, in the last 10, 15 years?

Murat Iyigun:

People who produce stuff in their basement, put it on YouTube, right?

Murat Iyigun:

Blew up and became successful.

Murat Iyigun:

so now I think that's gonna keep happening but with production also being very cheap

Murat Iyigun:

Jason K Powers: Mm-hmm.

Murat Iyigun:

Mm-hmm.

Murat Iyigun:

Yeah, so it's kind of finding a balance is staying on the curve with technology,

Murat Iyigun:

Yeah

Murat Iyigun:

Jason K Powers: finding a balance to not

Murat Iyigun:

I think the music industry, the musicians want

Murat Iyigun:

To hold onto that creativeness, rightfully so.

Murat Iyigun:

And the listener wants that uniqueness,

Murat Iyigun:

Yep

Murat Iyigun:

Jason K Powers: but

Murat Iyigun:

To monetize what you're doing, the listener is gonna really

Murat Iyigun:

buy what speaks to them,

Murat Iyigun:

Yeah, exactly.

Murat Iyigun:

Jason K Powers: in the end

Murat Iyigun:

Exactly.

Murat Iyigun:

That's where the creative stuff comes in, right?

Murat Iyigun:

The creativity, the return to creativity is never gonna diminish, but the

Murat Iyigun:

economic cost of the media is gonna drive where the music is coming from.

Murat Iyigun:

I feel there's no stopping that because it's so cheap

Murat Iyigun:

Jason K Powers: Right.

Murat Iyigun:

Right

Murat Iyigun:

Right?

Murat Iyigun:

Because look, I mean, think about it, right?

Murat Iyigun:

Every new production that takes 40, 50K, the new album, how

Murat Iyigun:

many of them are successful?

Murat Iyigun:

Jason K Powers: Mm-hmm.

Murat Iyigun:

Less than .111%, right?

Murat Iyigun:

So a lot of it is sunk money that's gone.

Murat Iyigun:

Now you can do that for cheap.

Murat Iyigun:

A lot of it is also gonna be very useless and not successful, but some of them are

Murat Iyigun:

gonna be unique, like this song that I told you about and that's become a big

Murat Iyigun:

hit in Turkey, because it is unique.

Murat Iyigun:

Incredible lyrics, incredible interpretation.

Murat Iyigun:

and the thing is, if it's like AI, like the person… the artist

Murat Iyigun:

needs to be authentic, right?

Murat Iyigun:

can't have an AI band.

Murat Iyigun:

At the end of the day, in order to be a successful musical act,

Murat Iyigun:

you need to be flesh and bones.

Murat Iyigun:

You need to be out there and playing that music that people heard

Murat Iyigun:

online that became a hit, right?

Murat Iyigun:

If you d- can't deliver that, it's gonna be… you had your five minutes of fame.

Murat Iyigun:

Andy Warhol,

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

15 minutes of fame, you're done.

Murat Iyigun:

So that's the way I see, more the pipeline for successful musicians in the future.

Murat Iyigun:

I think it's inevitable,

Murat Iyigun:

Jason K Powers: Mm-hmm.

Murat Iyigun:

Mm-hmm.

Murat Iyigun:

of the cost

Murat Iyigun:

Jason K Powers: Right

Murat Iyigun:

So any- anything else on the economic side you see coming down the line or

Murat Iyigun:

that you think that musicians should pivot to or be considering entertaining?

Murat Iyigun:

Even on the… when I think economics, I'm thinking about

Murat Iyigun:

What are we doing with the money we have that we're making right

Murat Iyigun:

now, and where can we place it?

Murat Iyigun:

Not, and not just

Murat Iyigun:

s- squander it, I guess, for lack of better words, we- there are a

Murat Iyigun:

million and one resources out there about people talking about how to

Murat Iyigun:

make money in the music business.

Murat Iyigun:

Here's how you dot, dot, dot.

Murat Iyigun:

How to make the money.

Murat Iyigun:

And then my conversations with musicians are always, "How do

Murat Iyigun:

we keep the money we're making?

Murat Iyigun:

Now that you've made it or you're making some, what are we gonna do with it?" You

Murat Iyigun:

Yep

Murat Iyigun:

Jason K Powers: A- and that's when I think econo- Right?

Murat Iyigun:

My, my economic m- mind, I guess, pivots that direction immediately

Murat Iyigun:

and goes, "Fine. Once we've made it, what are we doing with it?"

Murat Iyigun:

You know

Murat Iyigun:

Right Exactly I mean that's where the some of the tools that you

Murat Iyigun:

offer are super valuable music is one of those industries where the income

Murat Iyigun:

is highly risky and volatile right So

Murat Iyigun:

Jason K Powers: compared

Murat Iyigun:

to professions where the income is steady and more certain you

Murat Iyigun:

certainly need to save more That's just the nature of the business right So that's

Murat Iyigun:

why you it's already a very competitive super competitive industry where margins

Murat Iyigun:

are thin razor thin you make it to that very top when suddenly the floodgates

Murat Iyigun:

are open right at some level of success if you're having some income stream like

Murat Iyigun:

a and it doesn't take an economist to say this right you've had leaner days

Murat Iyigun:

optimal thing to do is always to put your money in assets that will be able

Murat Iyigun:

to earn income for you right as opposed to somebody who has the steady income

Murat Iyigun:

and can basically use their income to to float and don't necessarily need that

Murat Iyigun:

extra saving What we what economists call precautionary saving right in

Murat Iyigun:

industries like this where there's risk and a lot of volatility in income is

Murat Iyigun:

super important right I mean without that who are successful of that with that

Murat Iyigun:

obviously have a huge advantage because now if you can create that income stream

Murat Iyigun:

the more time you'll be able to allocate to your main profession which is music

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

without that we see more and more economists having to

Murat Iyigun:

get a day job right So you're working nine to five and then you work like

Murat Iyigun:

a nighttime musician right So all of that factors in there I think

Murat Iyigun:

Jason K Powers: Well, and that's been a conversation a lot is

Murat Iyigun:

You know, because it, things can ebb and flow, or you get the day

Murat Iyigun:

job to, to get by or save up for the next piece of equipment, or

Murat Iyigun:

Yeah

Murat Iyigun:

Jason K Powers: build, right?

Murat Iyigun:

We, you and I have talked about reinvesting in the business,

Murat Iyigun:

Yeah

Murat Iyigun:

Jason K Powers: You, even taking what you're making when you're playing and

Murat Iyigun:

reinvesting that back into the band, or making, being consistent about taking

Murat Iyigun:

a portion of that and reinvesting it back in the band, and that's

Murat Iyigun:

been a conversation I've had often with musicians is, yes, we have this

Murat Iyigun:

ebb-and-flow cycle, peaks and valleys, peaks and valleys, peaks and valleys.

Murat Iyigun:

And like you said, if we're not saving in some fashion, I think

Murat Iyigun:

we're just constantly gonna be looking over our shoulder

Murat Iyigun:

Oh yeah

Murat Iyigun:

Jason K Powers: going "When's the next valley, and how

Murat Iyigun:

expensive is that gonna be?"

Murat Iyigun:

Yep

Murat Iyigun:

Jason K Powers: and trying to find a way to level out those peaks and valleys

Murat Iyigun:

Yeah exactly

Murat Iyigun:

Jason K Powers: via consistent income or via a way of saving that you can

Murat Iyigun:

access to level out the low times, right?

Murat Iyigun:

And fill in those-

Murat Iyigun:

Exactly and th this is the industry where in the old days

Murat Iyigun:

three generations ago where they didn't have to worry about it right If a as a

Murat Iyigun:

musician whole goal was to get that record label contract because they sustained

Murat Iyigun:

you they financed you they smoothed over those ebbs and flows Now the sugar

Murat Iyigun:

daddy's gone and you need to be your own sugar daddy right I mean that's what it

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

to

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

Like even Deep

Murat Iyigun:

Jason K Powers: Yeah

Murat Iyigun:

was a venture capitalist idea who said Oh this band works great

Murat Iyigun:

so I'm gonna hire this apartment for you You guys are gonna live here I'm

Murat Iyigun:

paying for everything Couple of records later they broke through Done right

Murat Iyigun:

But it's always been music It was always been a very venture capitalist

Murat Iyigun:

industry right There are these

Murat Iyigun:

Jason K Powers: Mm-hmm.

Murat Iyigun:

rare huge rewards and you're just firing constantly missing until you

Murat Iyigun:

hit that big reward there used to be a an infrastructure to sustain that finance

Murat Iyigun:

most of which is now gone So you're gonna be successfully in the music industry

Murat Iyigun:

devoting most of your time and attention without the worries of Who's gonna pay

Murat Iyigun:

my electricity bill Oh my car broke down right let alone insurance and all that

Murat Iyigun:

kind of stuff you need to carve out this very difficult financial management the

Murat Iyigun:

moment you're having some stream of income it's lethally essential you actually

Murat Iyigun:

figure out this problem of making the money work for you aside some If you come

Murat Iyigun:

from a leaner background you have this windfall forget it Just put it somewhere

Murat Iyigun:

Like you you're used to lean stuff just keep living that way another couple

Murat Iyigun:

of years Pretend it didn't happen uh

Murat Iyigun:

Jason K Powers: Yeah

Murat Iyigun:

five years down the road whether you're still doing this

Murat Iyigun:

business really depends on that Unless you have Taylor Swift's dads right Who

Murat Iyigun:

Jason K Powers: Sure.

Murat Iyigun:

No who

Murat Iyigun:

Jason K Powers: Sure.

Murat Iyigun:

I think it's great 'cause there's this thing we, we talk about, it's called

Murat Iyigun:

Parkinson's law, you know, where kind of a three-part component to it, right?

Murat Iyigun:

Expenses rise to equal income is one part.

Murat Iyigun:

So, when our income goes up, as you talked about, we have these windfalls,

Murat Iyigun:

we tend to go, "Okay, well I can…

Murat Iyigun:

That means I can spend a little bit more." And that's something

Murat Iyigun:

that will catch you off guard.

Murat Iyigun:

It will bite you if you're not quite careful with it.

Murat Iyigun:

Exactly

Murat Iyigun:

Jason K Powers: We have another part of that is kind of this work expands to

Murat Iyigun:

meet the time envelope allowed meaning, if you give somebody 30 days to do it,

Murat Iyigun:

they're gonna take 30 days to do it even though they could get it done in a week.

Murat Iyigun:

And so I think that mindset, you think about hiring contractors to

Murat Iyigun:

fix something, you could hire them to fix the same job twice, give them two

Murat Iyigun:

weeks on one and a month on the other.

Murat Iyigun:

He took two weeks and a month, even though you already knew

Murat Iyigun:

he could do it in two weeks.

Murat Iyigun:

Yeah

Murat Iyigun:

Jason K Powers: But I think we do it, monetarily speaking.

Murat Iyigun:

We go, "Well,

Murat Iyigun:

Yep

Murat Iyigun:

Jason K Powers: got, we've got time.

Murat Iyigun:

We've got…

Murat Iyigun:

Exactly

Murat Iyigun:

Jason K Powers: get this figured out later.

Murat Iyigun:

We can do this later."

Murat Iyigun:

Exactly

Murat Iyigun:

Jason K Powers: that Parkinson's law idea is something we have to really

Murat Iyigun:

whip into shape, as you would say.

Murat Iyigun:

Exactly That's You nailed it And that raises another interesting

Murat Iyigun:

thing that we didn't touch upon right I mean modern economies especially the US

Murat Iyigun:

and I try to tell this to my students sometimes I I'll hint with bandmates

Murat Iyigun:

too but again like egos are important right In academia and music too we live

Murat Iyigun:

now in a world where comp there's super competition There's no ways around this

Murat Iyigun:

But things are segmented right I mean as Red Rock Vixens once we achieve this

Murat Iyigun:

right your competition is another 10 15 bands that are like s like you so the

Murat Iyigun:

modern world really puts you in bins of competition I mean think about kids right

Murat Iyigun:

You're like a smart kid good s student high school acing gifted and talented

Murat Iyigun:

and all that kind of stuff ace then that kid ends up at Duke or MIT or Harvard and

Murat Iyigun:

the first thing they learn after a week you know what Everybody is smart as you

Murat Iyigun:

Jason K Powers: Yeah

Murat Iyigun:

is talented as you So who's gonna be the successful one So

Murat Iyigun:

the bottom line is it's always focus and determination and drive right and

Murat Iyigun:

this ties into this idea Oh you got a windfall Y this is your lifestyle Yeah

Murat Iyigun:

give yourself a reward 10 15 but set aside that 80 Pretend it didn't come

Murat Iyigun:

You have a month Do it in two weeks Hunker down do it in two weeks because

Murat Iyigun:

your competition is doing it in 10 days At the end of the day I feel like you

Murat Iyigun:

know in academia I've I've had a very successful academic career frankly last

Murat Iyigun:

10 15 years I'm really putting a lot more effort into music so that always has a

Murat Iyigun:

cost But the bottom line is I've seen super gifted and talented people very

Murat Iyigun:

successful people in music and in academia and they share one thing in common right

Murat Iyigun:

they just work hard and they are so focused They are focused

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

Because they know the next person sitting with them next

Murat Iyigun:

office in Harvard or the next big musician big deal is as talented as

Murat Iyigun:

them as gifted as them People love them as much So who's gonna win The

Murat Iyigun:

Jason K Powers: Yep

Murat Iyigun:

who's 5 more focused working 5 harder That's what really decides the

Murat Iyigun:

winner at the top And I think regardless of whether you're in music or whatever

Murat Iyigun:

you do this is the uncomfortable fact in the modern economy right You just

Murat Iyigun:

need to You want it Hunker down baby

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

Cause

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

And I think the

Murat Iyigun:

looks the gift the voice the guitar artistry and wizardry

Murat Iyigun:

there's another guy at like 15 like you

Murat Iyigun:

Jason K Powers: Yeah

Murat Iyigun:

That's gonna fade one day so what's the rest

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

It's been a, it's been a conversation we've had many times about

Murat Iyigun:

Work hard, put in the effort, watch the windfalls.

Murat Iyigun:

You know, musicians, the stereotype, a lot of m- musicians will go, "Well,

Murat Iyigun:

I- I'm a musician, not a, financial expert." I say, "Well, fine, but

Murat Iyigun:

you need to know how to budget.

Murat Iyigun:

You need to know how to do the basics." Or, "I'm just part of the band.

Murat Iyigun:

I'm not… I don't have to deal with the management and the cashflow of the

Murat Iyigun:

band, et cetera, et cetera, et cetera.

Murat Iyigun:

I make my money, and that's my money, and I get to move on." A- and that's

Murat Iyigun:

fine, but you still need to know what to do with your money that you are making.

Murat Iyigun:

And even… There was a conversation I had a couple weeks ago about

Murat Iyigun:

The money… How did he put that?

Murat Iyigun:

Yeah.

Murat Iyigun:

I forgot.

Murat Iyigun:

I forgot how you said it

Murat Iyigun:

Hmm.

Murat Iyigun:

Anyway, I don't remember

Murat Iyigun:

I'll

Murat Iyigun:

Jason K Powers: a lot

Murat Iyigun:

yeah yeah but let me maybe this will trigger your memory I love like

Murat Iyigun:

one of my hobbies is to read like music bios of bands musicians that I admire

Murat Iyigun:

and like I've read a lot of them right One like one thing that's a common theme

Murat Iyigun:

even these legacy acts that we're used to like these big names right All of them

Murat Iyigun:

have these stories Oh they're young kids and they made it big then two three years

Murat Iyigun:

later they realize My God I need to learn the economics of this I've We've been

Murat Iyigun:

had by the manager by the touring people by the marketing people I mean all those

Murat Iyigun:

bands and musicians that never learnt and became economically literate are either

Murat Iyigun:

gone we don't even talk about them or even worse And you talk to these people

Murat Iyigun:

who are still around who've made it in the music industry if they had this huge

Murat Iyigun:

success that fell in their lap were lucky enough to two three years later realize

Murat Iyigun:

Like you know how many times Yngwie Malmsteen went bankrupt right I mean

Murat Iyigun:

because like Malmsteen the guitar player Yeah I mean he went bankrupt a couple of

Murat Iyigun:

times because he like he was it was in the golden days where money is flowing

Murat Iyigun:

like you spend like crazy And then one day when things fade and the the grunge

Murat Iyigun:

rock arrived in late 90s now you're 45 50 and they say You don't have any money in

Murat Iyigun:

your account Like oh really Like so even people like that who were totally skimmed

Murat Iyigun:

by the middleman to learn because suddenly you don't have anything Forget about the

Murat Iyigun:

Jason K Powers: Yep.

Murat Iyigun:

paying next month's heating bill buddy

Murat Iyigun:

Jason K Powers: Right.

Murat Iyigun:

Right.

Murat Iyigun:

So they

Murat Iyigun:

Jason K Powers: think there's good musicians and good… Yeah, there's good

Murat Iyigun:

musicians and good businessmen, and if you can find a balance of both learn to-

Murat Iyigun:

you don't learn that

Murat Iyigun:

Jason K Powers: Your

Murat Iyigun:

be had Yeah yeah if

Murat Iyigun:

Jason K Powers: music is a business.

Murat Iyigun:

Yeah

Murat Iyigun:

rent somebody's gonna take it from you It's not gonna

Murat Iyigun:

be yours That's the reality of the

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

Yeah.

Murat Iyigun:

Yep.

Murat Iyigun:

Yep

Murat Iyigun:

All right.

Murat Iyigun:

Any closing economic thoughts

Murat Iyigun:

Not really it was my pleasure I guess It was fun

Murat Iyigun:

Jason K Powers: Yeah, yeah.

Murat Iyigun:

Any comments on, kind of the e-book and the idea behind the

Murat Iyigun:

Infinite Banking Concept and the viability of that for people

Murat Iyigun:

Yeah no I think like I said I think it's super valuable because

Murat Iyigun:

I think it's fundamentally in line and in sync with the music industry It's the

Murat Iyigun:

kind of income stream that you really need that's essential for a bi industry

Murat Iyigun:

that's cutthroat competitive where the returns are very risky uncertain and

Murat Iyigun:

they ebb and flow right And even in in when times turn great It's good to

Murat Iyigun:

be an optimistic person and everything but precaution always wins if you wanna

Murat Iyigun:

sustain yourself If you wanna be in this business in the next 10 15 years you're

Murat Iyigun:

starting now right it's really the key thing Like the first thing you need to

Murat Iyigun:

do very first thing you need to do is to secure the finances right you're lucky

Murat Iyigun:

enough to have a family that's gonna support you like Taylor wonderful and

Murat Iyigun:

you're talented and we see what that gets you But let's not forget that there was

Murat Iyigun:

a lot of investment behind that from the dad right essential That's im impossible

Murat Iyigun:

to get around so you need to secure that But once you do that you have some income

Murat Iyigun:

stream and you wanna be independent an artist that really speaks to the world

Murat Iyigun:

the way they want independently without the finances you're done So the kind of

Murat Iyigun:

thing that you promote this independent banking concept really is tailormade for

Murat Iyigun:

that independent finances for you to be a musician And we talked about like what it

Murat Iyigun:

takes right It's not like Oh I have this income and now make it earn money for me

Murat Iyigun:

Well there's a sacrifice behind it It's not like here's my extra money I made.

Murat Iyigun:

Let's go."

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

Well, you

Murat Iyigun:

Jason K Powers: Yeah

Murat Iyigun:

to make deliberate choices early on.

Murat Iyigun:

They're gonna be tougher.

Murat Iyigun:

Like with everything else, you're gonna have to make the tougher

Murat Iyigun:

choices, tougher sacrifices early on so that you build that nest egg.

Murat Iyigun:

But if you do that when you're, like, in your mid to late 20s and early 30s,

Murat Iyigun:

maybe in your 50s, you now, like, you don't have to worry about anything else.

Murat Iyigun:

But that's what it takes, right?

Murat Iyigun:

It's always, again, sacrifice, determination focus, right?

Murat Iyigun:

All those things really factor

Murat Iyigun:

Jason K Powers: Yeah.

Murat Iyigun:

and it's becoming more and more important,

Murat Iyigun:

unfortunately, 'cause, again, like, there's no fat in this business.

Murat Iyigun:

It's all skim

Murat Iyigun:

Jason K Powers: Yeah

Murat Iyigun:

Yeah, yeah.

Murat Iyigun:

I mean, I think like one of the

Murat Iyigun:

things that stands out to me that I'm seeing more and more and more of, and

Murat Iyigun:

it breaks my heart every time is how many even successful or as we perceive

Murat Iyigun:

successful musicians, depending how you define successful, fine.

Murat Iyigun:

But I mean, musicians who are out there, they have made it and they've been around

Murat Iyigun:

and some crisis has come up and there's a GoFundMe page up all of a sudden,

Murat Iyigun:

and it breaks my heart every time.

Murat Iyigun:

I'm like, I, the, you know, it's just unfortunate that there's not more

Murat Iyigun:

knowledge out there in the industry, like standard this is what you have to

Murat Iyigun:

do also to buffer yourself so you don't ever have to set up a GoFundMe page,

Murat Iyigun:

and, you know, and run into situations like that or, or having to sell the

Murat Iyigun:

house all of a sudden, like you said.

Murat Iyigun:

You know, people have filed bankruptcy who were making really good money

Murat Iyigun:

before and just getting ahead of it, getting in front of it, making

Murat Iyigun:

smart choices up front if you can.

Murat Iyigun:

You can always correct the bend, that you're on.

Murat Iyigun:

You can make corrective decisions along the way.

Murat Iyigun:

But yeah, it's hard.

Murat Iyigun:

It's hard.

Murat Iyigun:

All right.

Murat Iyigun:

So let's pivot back to, and wrap this up to tell us how do we find you and

Murat Iyigun:

the band, and what do you got coming on down the line end of the summer into

Murat Iyigun:

the, throughout the rest of the year?

Murat Iyigun:

What kind of special things you have going on?

Murat Iyigun:

Well, yeah, we have a busy summer coming up, like you mentioned.

Murat Iyigun:

We're out this week, and officially the start of our summer is this week

Murat Iyigun:

where we're doing the outdoor shows.

Murat Iyigun:

Lots of cool stuff coming up in, in Colorado.

Murat Iyigun:

Redrockvixens.com is where all the information is.

Murat Iyigun:

And, our social media, they can find us on Facebook, on Instagram.

Murat Iyigun:

We have a pretty active and busy page where we keep everything up to date.

Murat Iyigun:

So come see us, and I think you'll see a unique band that's really doing this thing

Murat Iyigun:

Jason K Powers: Yep, yep.

Murat Iyigun:

And now we didn't really touch on it, but are you doing some solo stuff?

Murat Iyigun:

Yeah that's something that, I, again, you know my background is in

Murat Iyigun:

Turkey, so I took the band to Turkey last September, which was super cool.

Murat Iyigun:

As I get into my, semi-retirement years, I'm really trying to get something

Murat Iyigun:

going there because you'd be surprised.

Murat Iyigun:

It's a tourism country, so there's a especially in the tourist

Murat Iyigun:

areas, an incredible entertainment industry with its own challenges

Murat Iyigun:

and rewards and things like that.

Murat Iyigun:

So I'm trying to s- see if I can get something going there.

Murat Iyigun:

I'd like to, … I'm, a lot of the stuff I advocated with online music

Murat Iyigun:

production I'm leaning heavily into that.

Murat Iyigun:

But yeah, eventually I'll probably do some, like, original music

Murat Iyigun:

that I'll try to put out there.

Murat Iyigun:

Absolutely.

Murat Iyigun:

Just because it's fun.

Murat Iyigun:

Original m- you can't beat original music, right?

Murat Iyigun:

Because it's so really your opportunity to speak from your soul

Murat Iyigun:

Jason K Powers: That's right.

Murat Iyigun:

That's right.

Murat Iyigun:

All right, well, every episode we end with what we call final riffs, just

Murat Iyigun:

rapid-fire questions, rapid-fire answers.

Murat Iyigun:

You ready?

Murat Iyigun:

Absolutely.

Murat Iyigun:

Jason K Powers: All right.

Murat Iyigun:

I am

Murat Iyigun:

Jason K Powers: Um, maybe, yeah, maybe.

Murat Iyigun:

Depends on the question.

Murat Iyigun:

All right, most e- most embarrassing gig or performance fail

Murat Iyigun:

Oh, there's so many.

Murat Iyigun:

You have to have those to, have your metal.

Murat Iyigun:

many,

Murat Iyigun:

Jason K Powers: Yeah

Murat Iyigun:

remember.

Murat Iyigun:

Like blues jams are always like, you get out there, plug in, nothing works.

Murat Iyigun:

You got 20 minutes, right?

Murat Iyigun:

Or yeah, lots of them.

Murat Iyigun:

So many

Murat Iyigun:

Jason K Powers: figure it out.

Murat Iyigun:

if you could share the stage with anyone alive or gone, who would it be?

Murat Iyigun:

Alive, Brian May.

Murat Iyigun:

Gone, it's a toss-up between Gary Moore and Randy Rhoads

Murat Iyigun:

Jason K Powers: Okay.

Murat Iyigun:

There you go.

Murat Iyigun:

What's the first concert you ever went to?

Murat Iyigun:

Ooh

Murat Iyigun:

like international fame, of course, like in Turkey I was dabbling in the music

Murat Iyigun:

scene locally, so we had like brothers older than us four or five years.

Murat Iyigun:

We'd go see them, admire them, that kind of stuff.

Murat Iyigun:

Jason K Powers: Yep

Murat Iyigun:

when I was in Ohio attending Ohio State University in '86, Pat Benatar

Murat Iyigun:

Jason K Powers: Okay.

Murat Iyigun:

Yeah

Murat Iyigun:

Giraldo, who's like one of the most underrated

Murat Iyigun:

guitar players on the planet,

Murat Iyigun:

Jason K Powers: That's it.

Murat Iyigun:

her husband

Murat Iyigun:

Jason K Powers: Uh, I think I know the answer to this.

Murat Iyigun:

Who was your biggest musical influence growing up?

Murat Iyigun:

Oh yeah, Queen and Brian May, Freddie Mercury, they're just

Murat Iyigun:

Jason K Powers: There you go.

Murat Iyigun:

Yep.

Murat Iyigun:

And what's your go-to guilty pleasure song?

Murat Iyigun:

Ooh.

Murat Iyigun:

Jason K Powers: Got one?

Murat Iyigun:

Oh man, you know what?

Murat Iyigun:

I really don't have any… i'm so fickle with my musical tastes.

Murat Iyigun:

and again, that's my, where I grew up, my cultural background.

Murat Iyigun:

I'll hear this very arabesque Turkish music.

Murat Iyigun:

If it speaks to me, I love it.

Murat Iyigun:

I just I'm one of those that's obsessive listener.

Murat Iyigun:

Like, I just consume it, nonstop.

Murat Iyigun:

Listen to it for a week, then I'm done, move on to something else.

Murat Iyigun:

The good ones you always come back to,

Murat Iyigun:

Jason K Powers: Mm-hmm.

Murat Iyigun:

but it will… Oh, yeah.

Murat Iyigun:

It is gonna be one of the deeper cuts in the Queen catalog.

Murat Iyigun:

Jason K Powers: There you go.

Murat Iyigun:

All right, last question: What is probably your favorite song to play on stage?

Murat Iyigun:

Favorite song to play on stage?

Murat Iyigun:

Of course, there are many, but I think as a band, like, we

Murat Iyigun:

really ace Somebody to Love.

Murat Iyigun:

Jason K Powers: Okay.

Murat Iyigun:

Yeah.

Murat Iyigun:

Jason K Powers: There you go.

Murat Iyigun:

Good, good.

Murat Iyigun:

All right, Murat, this has one of my favorite conversations on Backstage Money.

Murat Iyigun:

Not many people can walk into the room as both a working musician and

Murat Iyigun:

an economist, so you have that unique vantage point and actually have

Murat Iyigun:

something real to say about both sides.

Murat Iyigun:

So guys, go check out Red Rock Vixens.

Murat Iyigun:

They've got summer shows coming up all around Colorado.

Murat Iyigun:

Get on their mailing list.

Murat Iyigun:

We'll have all the links in the description of this episode.

Murat Iyigun:

And check it out.

Murat Iyigun:

So if today's conversation got you thinking differently about the

Murat Iyigun:

financial side of your music career, that's exactly why we're here.

Murat Iyigun:

Head on over to 1024wealth.com/music, grab the free guide, schedule the call with me.

Murat Iyigun:

Let's talk about building a system that actually works the way you

Murat Iyigun:

live and work in the music industry.

Murat Iyigun:

Murat, thank you so much for being on.

Murat Iyigun:

Appreciate having you

Murat Iyigun:

Jason, thanks so much.

Murat Iyigun:

It's been fun.

Murat Iyigun:

I really I'm honored to be on your podcast

Murat Iyigun:

Jason K Powers: Yep.

Murat Iyigun:

It's been fun.

Murat Iyigun:

I'm Jason K. Powers.

Murat Iyigun:

This is Backstage Money, where music and money collide.

Murat Iyigun:

We will see you next time

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