Today we're excited to welcome Rob Candelino, the CEO of Radio Systems Corporation, the world's largest dog and cat product supplier with brands like PetSafe, Invisible Fence, Kurgo, SportDOG, and Premier Pet.

A member of the Advertising Hall of Fame, Rob is renowned for his focus on purpose-driven branding and deep understanding of consumer insights in product development and marketing.

In today's conversation, Rob shares his valuable insights on leadership, emphasizing the importance of investing in people for long-term success.

We'll also dive into the challenges and rewards of leading organizational teams overseas and the significance of purpose-driven branding.

Without further ado, here is Rob Candelino.

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Produced by Simpler Media