Phoebe is one of those true multipotentialite with a finger in many pies. She’s involved in many projects including being a member of the social change freelancer network Enspiral. She’s on a mission to understand what it means to be human in this technological age and sees life as an experiment with no 'wrong' answer. She believes that we could be offering a far richer, more holistic and innovative education to our young people and that we need to re-think business and work, and personal development.

I found this to be a rich and at some points technical conversation but if you want to build a company but not use the outmoded hierarchical templates of the past then I recommend you have a listen. You’ll get some interesting insights and questions to ask yourself about the horizontal organisation you want to build.

Seven questions to ask yourself if you’re interested in building a horizontal organisation (from Going Horizontal):

• Autonomy- how are you going to give people in your organisation autonomy?
• Purpose- what is the purpose of the company and how do you make it explicit in every interaction within the organisation?
• Meetings- how do you host, organise and manage meetings so that the right people are involved and everyone knows and accepts their role?
• Transparency- how will you create a culture of openess and fairness so that everyone has access to the necessary information so that they don’t feel manipulated? How will you encourage this?
• Decision Making- have you consciously chosen the models of decision making that are applicable to the decision at hand? Does everyone understand how this model works?
• Learning and Development- how do you empower people to take responsibility for their own learning and personal development? How do you make people feel accountable for their choices of what form that learning takes?
• Conflict and Relationships- which approaches and rituals will you put in place to help deal with conflict and foster deeper relationships?
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