Two very different way of running a startup. Which one do you choose?

Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog

Mentioned in this episode:

My new book is out now

You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it? Find out in my new book “The PATH to Strategic Impact”: https://geni.us/the-path

New book

Welcome back to

“Irresistible Communication”.

2

Two minutes, twice a week.

3

No nonsense advice on

leadership communication.

4

Each day, as the city awakens, Mr.

5

Smith is already at his start-ups hub.

6

His morning ritual is unwavering.

7

A sharp nod and an exact

“Good morning, team”.

8

His vision for the company is as clear as

the glass walls of the conference room.

9

Pitches to investors

are slick and precise,

10

and their strategies are streamlined.

11

There's admiration in the eyes of

his team, though not from personal

12

bonds, but from witnessing the

laser focus of a founder who knows

13

exactly where he’s steering the ship.

14

The respect for him doesn't stem

from shared laughs, but from the

15

undoubted clarity of his vision.

16

But then there's Mrs.

17

Jones.

18

Her startup radiates a different

energy from the moment you step in.

19

Morning, huddles aren't just updates.

20

They’re spaces where ideas

intertwine, challenges are shared,

21

and solutions are co-created.

22

Her vision, while clear, isn't rigid.

23

She doesn't dictate the journey, instead

she lights the path, trusting her team to

24

bring their unique strengths to the table.

25

Pitches to investors feel less

like presentations and more like

26

stories, weaving the company's

purpose with real-world impact.

27

With Mrs.

28

Jones, there's a palpable

sense of collective ownership.

29

Now, while both entrepreneurs are

certainly bound to leave a mark.

30

So it very much feels like

entrepreneurship isn't just

31

about launching a venture, but

about understanding the souls

32

who join you on the journey.

33

Keep lighting the path and

share this with a friend.