Sharon Gwati-Mudzudzu shares the importance of combining SEO tactics with data insights to personalise the user journey to drive smarter decisions.

Talking points include:

Why do we need to Combine SEO tactics with data insights?

How do you Combine SEO tactics with data insights?

How does this help to personalise the user journey?

What are examples of how a user journey can be personalised?

How does this deliver measurable SEO success?

How does this help to drive smarter decisions?

How should this be implemented on an ongoing basis - how does this fit into a strategy?