In this interview, Ben kindly shares with us his perspective on the role data plays within marketing these days; specifically how data transformation can revolutionise marketing and customer communications. Customer experience is a really hot topic for many companies right now. With the rise of concepts such as "omnichannel communications" and "real time interaction management" , it really does feel like we are on the cusp of a new hyper-personalised way of companies and brands interacting with their customers. But whilst data transformation is fundamental to this CX revolution, it is just one of many components that all need to work together in unison. Ben shares his experiences in driving data and customer experience transformations for some multi-billion dollar businesses.