When you’re looking for a pet business coach or mentor, is it important that they are certified?

That they’ve followed a training programme, are affiliated with a professional body, and follow a code of ethics?

The coaching industry is unregulated, similar to the dog training industry, and anyone can say they are a coach.

I know this causes frustration in the pet professional world, as it’s important to follow an industry standard.

And it’s why I decided to train to be a coach and studied for the ILM Level 5 Certification in Coaching and Mentoring which I completed in December 2022.

I thought qualifying as a coach would simply mean I felt more comfortable describing myself as one, but what happened on the course helped my business evolve.

In this podcast I’m sharing why I trained, what I learned and what that means for you as a client or a podcast listener.

Key topics and timings in this episode:

0.20 - Why I decided to record an episode about my decision to become a coach.

2.06 - Why I started my own pet blog as a platform to tell stories.

3.11 - How the blog led to me working with pet businesses.

4.50 - How I’m a bit of a Girl Guide and why it was important to have coaching accreditation.

6.08 - What coaching is. 

6.47 - My definition of coaching and how I blend coaching and mentoring.

7.05 - Client example - Sarah Jones.

8.44 - What coaching isn’t.

10.37 - What I learned when I studied to be a coach and how my approach has changed.

12.29 - Providing the bridge or stepping stones to get you to where you want to be.

13.34 - Why it’s important to have a supportive structure when you’re trying to grow your business.

14.09 - The lightbulb moments that made me step away from focusing solely on press coverage.

16.09 - Why I went on a mission to make visibility accessible for people who don’t have a big budget for PR and marketing.

16.55 - The Be Bold Bootcamp and how that change the direction of my business.

18.42 - Why coaching is now part of all of my offers.

19.44 - Bringing coaching into my mini-membership Pets Get Visible.

20.40 - What you get inside Pets Get Visible for £20 a month.

21.30 - How to get in touch if you’d like to chat about working together. 

Links mentioned in this episode:

Check out my pet blog and directory at www.thepawpost.co.uk

Join my Pets Get Visible mini-membership: https://publicityforpetbusinesses.mykajabi.com/pets-get-visible

Learn more about Claire Bradshaw coaching: https://www.clairembradshaw.co.uk/

Listen to Sarah Jones talk about growing her My Anxious Dog business: https://publicityforpetbusinesses.co.uk/in-the-spotlight-sarah-jones-from-my-anxious-dog/

Listen to Sarah Mills from Albie's Boutique talk about putting on her Big Girl Pants: https://publicityforpetbusinesses.co.uk/spotlight-sarah-mills-albies-boutique/

Keep in touch!

Find me in my Facebook group here: https://www.facebook.com/groups/publicitytipsforpetbusinesses

On Facebook here: https://www.facebook.com/rachelspenceruk

On Instagram here: https://www.instagram.com/rachelspenceruk

On LinkedIn here: https://www.linkedin.com/in/rachelspenceruk/