Jaz Sawaged, the founder of JazMedia, commands attention not only with an impressive 76k followers on TikTok but also with a proven track record of leveraging the platform's visibility combined with astute conversion strategies rooted in sales psychology. She has generated a staggering $150,000 worth of leads for clients from just a single video, all thanks to her customizable frameworks built on foundational marketing strategies. With a mission to educate and empower, Jaz guides online business owners on their journey to sell high-ticket programs by crafting activating TikTok content that doesn't merely engage but magnetically attracts and converts.

Sit back, and enjoy story time with Jaz as they recount their journey to becoming a content creator and coach!

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Hey everybody, welcome back to

another episode of Rise and Flow.

2

My name is Gabe.

3

This is Ray and we are

attorneys for Inflow Law Group.

4

And for today's episode, we're

interviewing Jasmine Sawajid,

5

who is a TikTok creator.

6

She's also a coach for creators

and business owners looking to

7

get a little bit better handle

on their marketing strategies.

8

I can't wait to chat with her.

9

I know she provides a lot of

insight for businesses and I can't

10

wait to hear what she has to say.

11

It's going to be a good one.

12

So stay tuned.

13

Welcome Jasmine.

14

Thank you so much for jumping on as a

guest for our Rise and Flow podcast.

15

I know we've been wanting to have you

on for a while because you have such a

16

unique perspective, given your journey

and what you're doing and what we know

17

you're planning on doing in the future.

18

So thank you.

19

So much.

20

It's an honor to have you on.

21

And yeah we usually start off with a brief

introduction about, what you're doing and

22

where you come from and stuff like that.

23

So if you want to jump off, like

share with the audience, what you

24

currently do and how you got here

and a little bit about your story,

25

that'd be a great jumping off point.

26

Yeah, that sounds great.

27

So I have an engineering background

surprisingly, and throughout the time of.

28

Pursuing my engineering career,

I started creating content when

29

I was working from home in 2020,

like a lot of people starting to

30

create videos on TikTok for fun.

31

A lot of it was centered around my

engineering background and some funny

32

stuff about being like a Middle Eastern

woman in a male dominated industry, and

33

a lot of people seemed to really like it.

34

And my.

35

Content quickly started taking

off and it kind of fulfilled

36

that dream that I had when I was

younger, wanting to be a YouTuber

37

without having to put as much work.

38

So, throughout 2020, I was creating

content and then I started getting

39

reached out for brand deals and it

kind of just kept growing from there.

40

And then 2021, 2022 I had a lot of

people reach out to me to help them

41

grow their own social media accounts.

42

And I realized there was opportunity

for me to leverage my own experience

43

and what I'm really passionate about

into a way that helps people for

44

their own endeavors, whether it's

like artistic or personal or business.

45

And so, within the last year,

46

I've been really focused on.

47

Mentoring businesses business owners and

content creators on how to grow in their

48

own socials, especially on tech talk.

49

And it's been really fun.

50

And that's really where

I'm focused at now.

51

It's been like a lot of

evolution, but that's kind of the

52

backstory of where I got here.

53

Awesome.

54

Thank you for sharing that.

55

Yeah.

56

And it's also really cool to hear kind

of this, this thread along, along.

57

A lot of our guests and us as well, that

it really, the pandemic and the closure

58

kind of kicked off, a lot of businesses

and a lot of projects and you're

59

kind of along with us, everyone else.

60

And I love how organic your journey

has been, where it was like, you

61

start creating content and then you

started to accumulate a following

62

and then you started getting brand

deals and then you just took the next

63

step from there and become a coach.

64

That's a good way of putting it.

65

Cause I think a lot of people come up

to me and they say like, they have this

66

plan or they have like these visions or

they are feeling stuck because they don't

67

know what their like five year plan is.

68

And I kind of just was

like always winging it.

69

So I like that you called it organic

cause it's a nice way of putting it.

70

Take us back to, how, when you're

like the beginning of your content.

71

Creation journey.

72

Like what were your Tik TOK videos about?

73

Were you just kind of curious about

the platform or did you really have

74

like things you wanted to share?

75

So ever since I was like in

college, even I used to create a

76

lot of content on Instagram, but

it never really went anywhere.

77

Cause Instagram, it was hard to

get any reach on that platform.

78

So I used to be really into fitness.

79

I was like a power lifter in college and

I used to share a lot of content around

80

going to the gym and all that stuff.

81

So, I always was really passionate

about creating content, but I never

82

really found a platform that gave me

the ability to reach new people the

83

way TikTok did, so that's what really

appealed me about that platform.

84

And so when I first started, I was

creating videos about what it was like

85

to work from home, what it was like

to be a woman working with all men,

86

and being in classrooms with all men.

87

I also, I created a lot of videos

about being Middle Eastern and

88

just the funny things about our

culture and like how my dad makes

89

hookah better than everybody else.

90

Just like random things about being

with my parents too, because I got like

91

closer with them during that time and

I was with them constantly every day.

92

So it was just like whatever

organically popped up and it was a

93

way for me to kind of post the funny

things that I would have never had an

94

outlet for with my serious job and my

serious things that I had in my life.

95

And, yeah.

96

So that's kind of where it started and

it's evolved since then, but that's really

97

what I was focusing on at the start.

98

And , when did you kind of figure out

that you wanted to kind of shift your

99

content towards something a little

bit more, structured and professional?

100

Yeah, I think it happened when I had

a couple of friends that had business

101

owners reach out to me for help.

102

And.

103

Through organic conversation with people

in my life, they were like, Oh, I saw you

104

have like 50, 000 followers on Tik TOK.

105

Like, how did you do that?

106

How can I do that?

107

I've always wanted to like share my

passion for dance or like grow my.

108

And then I had an artist from New

York city reached out to me that

109

she wanted to grow her account

and didn't know where to go to.

110

And so it kind of just happened

where people were recognizing that

111

I was good at creating content and

I was really passionate about it.

112

And so I realized that I needed to

expand to not only the people who would

113

stumble upon me or the people who I knew

in my own life, but to start actually

114

doing some outreach and building some

actual offers around it because It

115

was something that I just genuinely

enjoyed having conversations around.

116

And I realized it could be something

that I could do more seriously.

117

Awesome.

118

Got you.

119

And are you, are you, you're

no longer an engineer?

120

Is that like, are you not like,

you don't have a, cause like you're

121

still an engineer, but are you still

working in that capacity still is

122

like what you're doing with the

coaching situation on the side.

123

Or have you moved like full

time, full time into it?

124

Yeah.

125

So I quit my engineering job

like a month and a half ago.

126

And I was in my engineering

role for like about five years.

127

So I was doing my business.

128

Plus my engineering job for like

a year or a year and a half.

129

And it was a lot throughout that time.

130

Like I was working from the

moment I woke up to the morning,

131

to the moment I went to bed.

132

So, yeah, I, I was working my

engineering job for a while.

133

And then I just recently quit

to focus on this full time,

134

which was like a huge step.

135

And I've shared some

content around that too.

136

Because I know a lot of people who

follow me are kind of doing both.

137

Like either creating content or

have a business they're trying

138

to grow and have like their.

139

Actual job, quote unquote.

140

Yeah.

141

Congratulations.

142

It sounds like I didn't know what to say.

143

Congratulations initially.

144

Cause you know, it's like, who would

145

congratulating people on leaving their

career that they went to school for.

146

Devoted a lot of time to yeah, we're

saying that to a lot of people actually

147

who are doing things that they never

imagined they would be doing as a paid

148

career and like opportunity to be an

entrepreneur, which you're engaging in.

149

So, yeah, I think even, especially it

being like a nice, a good job, like

150

an engineering job, it's like people

are, it's, it's, it, you wonder whether

151

to say congratulations, but a hundred

percent, I've been really happy.

152

And it's been like a fun transition.

153

So I appreciate that.

154

So Jess, so now as, as a kind of

a full time content creator and

155

coach and, and doing all this stuff,

what are some of the, the things

156

you learn kind of along the way?

157

Right.

158

As far as, let's say somebody

starting a business, right.

159

Or maybe not even starting a

business, someone who's doing content

160

creation that wants to maybe Take

it a step further and kind of become

161

a little more more structured and

professional with their content.

162

Yeah so I see a lot of there's a lot

of different situations that people

163

are in one common one I see is a

lot of people either have ideas for

164

creating content or creating content

for their business and their Kind of

165

afraid to post videos that potentially

thousands millions of people can see.

166

I don't even know.

167

I don't even think it's that fear I think

it's the fear that their friends and

168

family are gonna see the videos that they

post They're often afraid of like being

169

judged by the people in their own life

rather than like strangers on the internet

170

So the first thing I usually have to help

people with especially when they're like

171

very very early is just getting over The

fears that come up of being online and

172

having people in their life, see cringy

videos that they post online, lacking

173

confidence, talking to the camera.

174

So like, those are really huge things.

175

And so I usually just kind of work through

them and building the confidence of like,

176

okay, then don't say anything like what's,

if you don't want to talk, then if you

177

don't want people to hear your message,

then don't, and I kind of use reverse

178

psychology a little bit and they realize,

okay, everybody else talk is talking.

179

I might as well like put

my message out there.

180

And like.

181

Honestly, like creating content on

TikTok is usually the best step I

182

usually recommend people to do and

that's what I focus on is TikTok,

183

particularly because it is such a

good platform for discoverability.

184

Not just like Instagram where you feel

like you're just talking to the people

185

who like stumble behind you and find you.

186

You can just kind of talk to

anybody and random people are

187

seeing your content every day.

188

And so like those are the two things is

kind of like believing in your message

189

and like sharing it consistently and

posting on TikTok are like the first

190

couple of steps that I usually encourage.

191

I think that's so important because,

this is going back to our like own

192

personal step into creating content.

193

So Gabe was already creating content

before we launched Inflow, just because

194

he would get his YouTube channel.

195

He already had his Star Wars

channels on Instagram and, and ins

196

and TikTok, and he was already kind

of in the game of creating content.

197

But when we were starting Inflow, I

didn't really create content outside of

198

just like posting my personal Instagram.

199

So when we started inflow, a lot of

our content was a lot of behind it.

200

Like we, like I was nervous of posting

my own face and making videos or even

201

posting photographs of our, like myself, I

wanted to share empowering and educational

202

content, but you do your, you do yourself

a disservice when you're not putting

203

a face to the brand, or if you're not

putting your own voice or spin on it.

204

And it.

205

Came to us as an awakening when I remember

this like troll like posted on one of our

206

insert I didn't even know it was a troll

me It was like someone who actually helped

207

us but It was someone like we posted

a post on Instagram and I think it was

208

like a carousel And someone random person

didn't even follow us was saying like,

209

this is great content, but there's no

trust here because we can't see your face.

210

Like there's no trust, like there's

no face on your Instagram at all.

211

And that was a huge wake up call

because I was like, that's true.

212

Like I don't follow many accounts

that don't have faces behind it.

213

Or I don't know who the person

is who's sharing that content,

214

unless it's like a mean page.

215

But if it's someone like in a lawyer

or service professional or coach, you

216

do want to know who's talking to you

and who's sharing that information.

217

Because then it starts building trust.

218

And especially if you're selling a

service or a product to someone in

219

the future, then you need to establish

that trust because that's how people,

220

people buy from who they trust.

221

So I think that's a huge amount of

point to point out to a lot of people

222

are getting started, like started on

the content journey, especially you

223

personally knowing how powerful it is

when your first initial content was very

224

personable and just things you liked that

people started following you probably

225

because they just liked who Jasmine was

not necessarily just strictly because.

226

You're giving them valuable information.

227

That's one aspect of it, but also

because they like you, right?

228

Yeah, exactly.

229

That's a huge thing of what I teach

business owners because a lot of them

230

get stuck when they start creating

content is just repeating what

231

other people are doing or educating

and providing a bunch of value.

232

And so they'll show up and

they'll make these videos of

233

like, Here's three tips for this.

234

Here's three hacks for this.

235

Here's like, how to do

this thing in four steps.

236

And a lot of that is missing that

personal touch and it doesn't build

237

trust because people don't really

know, like, what are your values, what

238

do you believe, what are your honest

opinions about the industry you're in.

239

And so my first step when they are past

the point of like, okay, they're showing

240

up their face and they're creating

content, it's like, okay, now we have to

241

stop educating and we have to Put your

honest opinions about the space that

242

you're in the industry, you're in what

you really believe, what you stand for,

243

what you stand against, because that's

how you're going to attract clients.

244

That's how you're going to attract

followers is people who realize, Oh, like

245

this person, they're a multidimensional

person with opinions that I aligned with,

246

aligned with as well, even more so than

other people in that particular space.

247

And I would want to work with

them at it out of anybody else.

248

And so like, that's how I've attracted

my own clients is like agitating

249

my audience, disrupting the space

I'm in and being really honest,

250

but it's really hard to get there.

251

In the beginning, especially if

you're not comfortable creating

252

content and being online and

showing your face, no, absolutely.

253

And that, that is huge.

254

And as Ray mentioned, I mean,

even for my social media journey,

255

it was the same thing, right?

256

Where I was showing a lot of stuff, a lot

of like products and obviously mine, Star

257

Wars showing a lot of Star Wars stuff.

258

And one day it kind of

dawned on me that, it's.

259

I need to become the brand, right?

260

Not not the product.

261

It's me that I'm the one who's

giving the information that I need

262

to kind of start facing the camera.

263

And and yeah, that was a

huge, huge change in the way I

264

created content and just again.

265

Just putting yourself out there.

266

Even with the mistakes,

you know what I mean?

267

I think that's one of the biggest

obstacles and the biggest hurdle

268

that most people get, get over that.

269

They want to perfect the videos and

they want to make, Oh, I made a mistake.

270

Let me refilm.

271

Oh, I misspoke or I said

something and there got to a point

272

where I just left my mistakes.

273

You know what I mean?

274

Unless they're crude,

like really, really like.

275

Bad mistakes.

276

I would just leave them.

277

If I misspoke, I would leave it.

278

If I said something

wrong, I would leave it.

279

Not only did it make me more

personable, I guess I, I think, right,

280

because everyone makes mistakes.

281

But it also, Kind of allowed my

audience to engage with the video.

282

And a lot of people don't realize that

is that sometimes the mistakes are what

283

makes your audience engage with it.

284

Cause they're either going to correct

you or they're going to, go, I, I make

285

that mistake all the time as well.

286

And it creates.

287

Again, just interaction with your content.

288

So I think that's definitely something

to think about, as people are putting

289

themselves as the brand, their face as

the brand, it should come with all of,

290

all of the mistakes as well, right?

291

Yeah, that's a really good point because

I do find people come to me and they're

292

stuck in the loop of perfectionism, and so

they'll hardly ever put anything out there

293

because they film a video, then they saw

some kind of piece of advice, or something

294

that told them that maybe they should

have tweaked something, or made their hook

295

better, or like edited it a certain way,

or used different text, or whatever it is.

296

And so then they'll just get in this loop

of perfecting the one video, and then

297

the video will flop, and they'll be like,

okay, well I spent like a week on that

298

one video, and now it didn't do well.

299

So I come from the place of

just like sheer, like, just

300

like quantity and over quality.

301

Like I maybe spend five minutes on

my TikToks that I post every day.

302

I will film it.

303

I'll add a text on the screen,

some captions, and I post it.

304

And I really don't put that much thought.

305

Because I only, I know that I'm only

going to grow and learn by just.

306

Putting stuff out there.

307

And so that's a lot of what I help

people with too is because they do

308

get in that loop that I mentioned and

so they find it really hard to enjoy

309

creating content because it's just It's

filled with so much like over criticism

310

and burden and then all of that effort

doesn't get results because they're not

311

putting enough out there to be able to

grow and actually see what does well.

312

So that's a really great point that you

bring up because perfectionism holds

313

back a lot of people and it can really

hold you back from creating content and

314

getting to the point that you can, yeah.

315

And I feel like we talked about

this in our previous podcast.

316

So just iterations, right?

317

Like it's just about making the content

and doing it over and over again,

318

because one, it's every piece of

content is, especially on TikTok is one

319

ticket to the lottery of the algorithm.

320

That's one part, but also you

get better by just doing it.

321

And you don't know what's a good idea or

what works unless you just keep trying

322

and experimenting and you get data.

323

Obviously, like, right, like you

get the data from doing the work.

324

So, yeah, obviously that's a huge point.

325

And I'm glad you kind of also

emphasize that with your clients.

326

Now one thing I wanted to touch

on is that content creation is

327

inherently marketing, right?

328

And did you always have a Interest

in marketing or, cause you have

329

an engineering background, you

probably much marketing studying

330

in school and things like that.

331

So did you, was it more, once again, like

an organic approach, because I know you do

332

teach your clients a lot about marketing

strategies and strategies behind content

333

creation, was it something that you just

kind of organically learned over time and.

334

Found an interest in or was it

something that you kind of always

335

had an interest in and just kind of

yeah That's a really good question.

336

Ever since I was like even younger

I used to spend hours creating

337

videos, but I didn't really know

anything about marketing I used to

338

like montage our family videos into

like these crazy Things I don't know.

339

I just really loved video content.

340

And so then as I got older And obviously

I was studying engineering every like club

341

or project that I was in I would like take

on the marketing role without realizing.

342

Even in my engineering job.

343

I was part of like, Like a prestigious

leadership development program.

344

And they needed somebody to write

the newsletter for the executives.

345

And I did it.

346

And I was like putting together the

marketing materials and promoting

347

our club to them and showing how

well we're doing every month.

348

And they were like, Oh, you have like

a really good knack for marketing.

349

I'm like.

350

I didn't realize that that's what it was.

351

I just was always gravitating

towards those scenarios.

352

And so when I started creating video

content, I started learning about

353

sales psychology and how do you

translate my passion for videos into

354

ways that actually drive sales and are

effective for marketing for businesses.

355

And I worked with businesses

as well to like, learn it,

356

practice it, experiment with it.

357

So it just kind of like naturally

happened with things that I was

358

interested in, things I was good at,

and then like filling in the gaps.

359

To get to where I'm at now.

360

But yeah, it was kind of like

a, like an unlikely end result

361

that I wasn't expecting.

362

And that's cool.

363

I mean, that's, and that's sometimes

the best way to go about it.

364

Right.

365

It's just kind of letting, going with the

flow and kind of letting things happen.

366

Now, can you explain a little bit more

about kind of your, your coaching and

367

your business and, what you, what you

do with With some of these smaller

368

businesses and in coaching them.

369

Yeah.

370

So I have a bunch of offers depending on

the various levels that businesses are in.

371

So some people come to me and they don't

have any clients at all, and they just

372

are really struggling to even grow.

373

And so we use social media

as a way to attract clients.

374

And so I'll teach them how to

create content that converts

375

their audience, whether.

376

Even if they only have a few followers and

200 views into like high ticket clients

377

so they can start scaling their businesses

without crazy ad costs or overhead or

378

You know spending a bunch of money on a

website or anything like that And then

379

I have established business owners, too.

380

So like It's a sliding scale of business

owners that I work with, but some make

381

like 400, 000 a month and they need

somebody to help them with their tech

382

talk specifically because they don't

have like the time to think about it.

383

So it's anywhere from beginning

business owners who want to learn how

384

to create content to start growing

and getting their first few clients

385

to establish business owners who need

somebody who really understands certain

386

platforms that they haven't really

Refined yet and create content that

387

makes their processes more efficient

for conversion into their offers.

388

So, I offer a bunch of different

things and it's really fun to see

389

all different sides of businesses at

all different levels of all different

390

niches, from financial experts to

fitness coaches, to mindset, quantum

391

healers, to everything in between.

392

So it's really cool to see all the

different businesses and all the

393

different steps that they're on.

394

Got you.

395

And just from like listening to

you speak and just like the kind

396

of topics we already discussed.

397

Like it seems like you're someone who's

like very in tune with like both sides

398

of their brain where you do like the

creative stuff and you also like doing

399

the analytical strategizing part of it.

400

It's great for someone who's a creator

or who's just what we call just

401

like an independent entrepreneur.

402

Or like the independent creator,

because you are running, when you

403

think about it, you have multiple

different streams of income, right?

404

Like, cause you're still doing

your own personal brand deals.

405

Is that correct?

406

Like for your own personal TikTok,

and then you're also have multiple

407

client service offerings and.

408

I don't know what else you're

doing, but I'm sure you, oh wait,

409

no, you also have like a membership

and a few different things.

410

So, is that something that also was like,

attractive to the fact of like, leaving

411

your previous job and joining, like,

doing this full time is being able to

412

tap into multiple passions, but also the

multiple roles that you see yourself.

413

Yeah, no, that's a really good question.

414

When it's funny that you say both

sides of my brain, because I remember

415

when I was a kid in school, they

made you take this test, whether you

416

were like left brain to right brain.

417

And I was the only one

where it was dead even.

418

And it said like both.

419

And my teacher was like, there's

something wrong with you.

420

And I was like, okay, so it's funny

that you say that like a very specific

421

detail that's particularly accurate.

422

But I really did feel like.

423

In my job, I was really confined in my

ability to Be creative and be analytical

424

exactly like what you said and so at near

the end of my engineering career I ended

425

up leaving a conventional engineering

role and going to like a customer success

426

space So that way I can deal with people

deal with some numbers and also deal with

427

some more creative things But it wasn't

to the extent that I wanted as obviously

428

it was an entrepreneur you kind of have

to do everything a hundred percent.

429

It's not like you get 1% of a project.

430

You'd have to do it all.

431

And so, yeah, that was definitely

something that was attractive to me.

432

And also just having like complete

free reign over whatever I get

433

to build and create was something

that I always wanted to do.

434

So.

435

Yeah.

436

Yeah.

437

We, I've like, we relate to that

because, we come from about,

438

like we're lawyers, right?

439

And there's only so much creativity

allowed in being a lawyer, right?

440

Usually it's just creative

problem solving, right?

441

Like how are we going to structure

this deal and how are we going

442

to structure the settlement?

443

That's the extent of usually getting

creative, but in our role as being

444

able to like have our own law firm.

445

It allows us to figure out like, Oh, like

how do we want to procure our services?

446

And that, something like doing the, our

subscription model was like a way for

447

us to be creative and build that out and

use the tools that we use and doing that.

448

And, how we brand ourselves and how we

do our own marketing through content

449

creation allows us to engage also

that creative fun side that just like

450

it's native to who we are, that we're

allowed to bring into like every day.

451

Work basically that every day different.

452

Right.

453

So it makes it exciting.

454

No, that's a good point.

455

And I think what I've realized too

even just like recently is it was

456

really nice to like quit my job

and now be able to do everything.

457

Creatively from landing pages

to new products and offers

458

to marketing, to my own sales

conversations, getting good at sales.

459

Like it's been all great.

460

However, I think I'm getting to the

point now, which is like a natural

461

progressive progression of like, I

need to have people help me because

462

some of these things are exhausting

me and I'm not, I'm finding out what I

463

really can sustainably do passionately.

464

Whereas it was exciting at

first and now I have to like

465

off board it to somebody else.

466

So I'm like in that weird transition

phase of my business and trying to find

467

like, in like an online businessman or an

executive assistant, like whatever I need

468

to outsource those different processes.

469

But it's been really cool to be able to.

470

do it for myself and really get a

good idea of what I truly like for

471

trying it for a while and what seemed

exciting, but now it's nice that just

472

somebody else handles it for me, yeah.

473

Yeah.

474

That's a great, I mean, that's a great

point because, even you as As the coach

475

in the social media expert, you, your

limitations and your, your, your strengths

476

and the stuff you don't want to do.

477

And I think just like any business

owner some business owners are just

478

terrified of the marketing aspect of it.

479

They just, that's something that's

not, in their, in their blood.

480

Right.

481

So I think, reaching out to.

482

Creators and coaches like yourself

to kind of give them that boost

483

and kind of really give them that

guidance, I think is key because we

484

work with a lot of creatives, right?

485

And at the end of the day,

creatives right there.

486

They're into the artistic

part of it, right?

487

They just want to do the fun

stuff and we help them out with

488

the boring legal stuff, right?

489

Well, I think some people

would also look at marketing

490

as kind of like the foundation.

491

The dreadful part, right?

492

Because they don't want

to show their face.

493

They don't, they're

scared of public views.

494

Right.

495

So have you noticed that like

in a lot of the businesses that

496

reach out to you, is that kind of

a gap that business owners have?

497

Yeah I made a video about this like two

days ago, so that's funny that you're

498

bringing this up, because I do see it a

lot and people will message me, they're

499

like, I loathe creating videos, I hate

it, I dread it, the content creation

500

process, just like, seems silly, I wish

somebody else could do it for me and so, I

501

don't have too many people, like, clients

coming to me, feeling that way, because

502

they usually come to me knowing, okay,

like, I have to make the step and so I'm

503

embracing it, but I know I create a lot

of content around it cause it's a common

504

objection and feeling that I have to

overcome to get people to see the value.

505

Because the way that I talk about

it is content creation is not a

506

separate entity from your business.

507

It's just an extension of it.

508

It's a way for you to talk about

the thing you already cared

509

about and spend hours doing.

510

It's a way for you to share.

511

What you're working so hard on

and if you're not going to share

512

it with the world How are you

going to sell what you're doing?

513

Like it doesn't make sense to me to think

that it's something completely separate

514

because it's literally just like You're

talking about what you would with your

515

clients and what the things that you love

to do It doesn't have to be dreadful.

516

I think a lot of people just see it as

like some like Like cringy, like thing

517

that they don't want to do with a lot

of preconceived notions and limiting

518

beliefs from having to do trends or having

to dance or having to be on a platform

519

for kids or whatever people assume

about different plot, different apps.

520

But I instead try to encourage them

to see that it's like a privilege

521

and it's you being able to share

the things that you literally work

522

hours, like weeks, years trying to

build and show it off to the world.

523

And.

524

The messages that you share with your

clients, being able to share that

525

with anybody who's willing to listen.

526

So it's a common thing that people feel.

527

And so I just try to shift their

perspective of like, it's actually

528

like a gift that can really help

you grow and connect with people who

529

want to hear what you have to say.

530

So.

531

I love, I love that mindset thing.

532

Cause it's something that like, when,

cause I also wanted to like learn a lot

533

about marketing as well when we were

like, all right, we're going to actually

534

do our own content creation, then we have

to know a little bit about marketing.

535

And one thing I heard was remembering

just like, if you're, you're having like.

536

I don't know, something holding you

back from sharing and creating content.

537

You look at it and you just

change your perspective.

538

Kind of like you mentioned,

where it's like a privilege

539

and a gift to someone else.

540

It's exactly what it is.

541

Right.

542

And one thing I remember, it's like, it's

actually selfish for you to not share.

543

Right.

544

If you have something that can help

someone else and you're not helping

545

them or like giving that, making

that information accessible to them.

546

Then it's actually a selfish move and

it makes it easier in your mind if you

547

structure it that way being like, Oh, what

I'm doing is actually, it's a generous.

548

Act right where, if we're going on and

we're creating a, I don't know, just

549

like educational content about LLCs.

550

It's actually, once again, it's

a generous act that we don't,

551

we don't have to do that.

552

Right.

553

A lot of, especially in our industry,

a lot of people gatekeep that

554

type of information originally.

555

Right.

556

This is like, there wasn't very much

like information out there and how to

557

do it yourself and things like that.

558

But when we do it, it's a generous

act because we're allowed to.

559

Thank you.

560

And.

561

We're allowing ourselves to do that

instead of just, it's a lot of people

562

think it's selfish to actually show up

on camera and make a video, but it's

563

selfish to actually keep that information.

564

So that was a huge mindset change for us.

565

It's kind of directly in line

with like what you just mentioned.

566

But yeah, moving on.

567

I did want to ask your

professional opinion on a topic.

568

Niching down, right?

569

And now we Yeah, Are and if you

have a different opinion, we'd

570

love to hear it, but we are big

fans of people niching down.

571

But I have seen a trend recently

where a lot of people are saying,

572

like, I don't want to niche.

573

I just want to make content.

574

That's for everyone.

575

But we'd love to know

your professional opinion.

576

We have our own thoughts on this as well.

577

But we'd love to know, like, if you

do have a client who says, like, I

578

don't want to have to pick a niche

or I don't want to niche down.

579

It's almost become like a

bad word to a lot of people.

580

So we'd love to know Thank you.

581

If someone's coming to you and they

say they don't want to niche down or

582

maybe we're wrong and maybe you're

saying you don't have to niche down.

583

So we'd love to know what you would

say to someone who's in, like, yeah,

584

I think it's, I people, I think

people oversimplify the problem.

585

So I tell people instead of like niching

down, you need a personal brand, right?

586

And so you have to think about what's

the end goal that you want, that you

587

want to achieve with your content.

588

And what's the most effective

way of getting there?

589

If you want to like talk about

anything and everything, you're

590

not going to really be able to

effectively get to your end goal.

591

Like brands are not going to know

who's following you to know if it's

592

worth you marketing their products.

593

If you are a business owner,

people are not going to, it's

594

not going to be readily apparent.

595

that you have a business

and what your offers are.

596

So, I'm all for being clear

in your content and having

597

a lane that you stick to.

598

So I just call it personal branding in the

fact that like, it's not like one specific

599

topic, but it's more of like an area that

you stick to for content creation, but

600

for business owners specifically, I say.

601

Most of your TikTok content specifically

99% should be clear that you are a

602

business owner and this is for your

business and you can spin it into ways

603

of it like something that's more personal

connecting to your business, but it

604

should all lead back to your business.

605

If you want to get crazy on your

Instagram stories and talk about some

606

more personal stuff, that's fine.

607

But your outreach content should

be clear and tied to your niche or

608

personal brand, so that way you are

attracting the right people back to you.

609

If you have a hodgepodge of people

from all different types of topics,

610

and then they see your other videos

and they don't vibe with it or they

611

followed you for one reason and then

they just stopped watching your content.

612

TikTok's going to stop showing

them your videos because they

613

followed you for something else.

614

So I think it's just people

feeling like, they don't want to

615

be tied down, but it's actually.

616

If they do it right, and if they

know where they want to go with their

617

content, it's only going to help them.

618

But I think just a lot of

people feel overwhelmed by it.

619

And so they just want to

like disband the idea.

620

That makes a lot of sense.

621

And I think it also is

like a fear there too.

622

And I know a lot of people, right.

623

Cause now you're limiting the masses

that you're appealing to, right.

624

Where it's easy to just be like,

I'm going to make this for everyone.

625

So maybe I'll make like.

626

Logically, I'll make more sales

because it's going to be applicable

627

to more people, but that's not

necessarily how that works.

628

Right.

629

And when people realize, like if

I'm creating content for a specific.

630

specific type of ideal client or

person or customer and they don't

631

like it, then I failed, right?

632

And I think that's a huge thing that a lot

of people have an issue with is like, Oh,

633

I make this for someone's particular, but

what are that particular person doesn't

634

kind of like, well, it's like we were

like, what if creative entrepreneurs don't

635

want to work with us, that would suck.

636

But the upside is so much better because

now you can kind of, once again, I

637

don't know, it just makes it easier

to know who exactly you're talking

638

to and then attract those people.

639

And then.

640

Down the line, if they do want to work

with us, then they're exactly the type

641

of people who make sense working with us.

642

As opposed to some random business

owner who's a contractor, who

643

we don't really know, Yeah.

644

Rules and things like that.

645

Like, it's not a good fit, but we

can actually target our audience.

646

So yeah, I think it's also a

little fear based there too.

647

Yeah.

648

I could talk about that forever because

that's something that I preach a lot of.

649

Being general, hoping everybody's gonna

like you is making nobody like you because

650

you're not saying anything polarizing

enough to like disband to the people

651

that just feel like meh about you to into

people that like love and hate you and

652

that's kind of The spot you want to get

to is polarizing your audience to get the

653

people who are like Diehard either fans

or clients and then polarizing the people

654

who you don't even want to work with or

talk to anyway Right, like that's the way

655

that I approach it And so that's why like

personally I like my business account only

656

has quote unquote like 9 000 followers

But I have a very high conversion rate

657

I have had hundreds of people apply to

work with me in just like two months

658

and an influx of like 70 clients in that

time because I have a high conversion

659

rate in speaking my opinions and being

really particular and niche in my content.

660

Whereas like there's people in my

same space who have the hundred

661

thousand followers and speak very

generally and they don't know how to

662

convert their audience because they're

just trying to appeal to everyone.

663

So in terms of sales, like you have

to polarize people and you have to

664

not be afraid to be really particular

and very niche and specific and that's

665

actually what helps you drive sales.

666

And so that's kind of like a common

misconception of people just trying

667

to appeal to everyone and therefore

appealing to nobody and like seeing

668

nobody wants to work with them, even

if they get a few followers from it.

669

Yeah.

670

And it's that it's, it's a lot of, I

think, content creators get into chasing

671

the high of, of a viral video, right?

672

So they tend to, keep on

trying to make viral videos.

673

And, and that's, that's

one of the biggest.

674

I think obstacles that we had to also kind

of get through because once you realize

675

that a viral video, yes, absolutely.

676

It could be helpful, but

it could also hurt you.

677

It could also hurt your accounts, right?

678

It's going to, you're once you come

down from that high, it's, it could

679

crash your, your whole account, right?

680

Because the analytics

are now all out of whack.

681

There's just no way for you to track.

682

Those analytics correctly, right?

683

Because now you're all in the

negative numbers because of that high.

684

And I think a lot of creators

don't realize that, right?

685

That.

686

A viral video could be very, very

valuable because it puts a lot of eyes

687

on your content, but it really comes

down to the actual niche content, the

688

specific content that your followers

are seeing, not the general public,

689

but the ones that actually follow you.

690

And I think that's, that's hard to

kind of start processing especially

691

when you're trying to grow, right?

692

See a huge influx of followers.

693

And then it's like, well, what

do you do with those followers?

694

Don't try to get more.

695

Let's let's focus on the

ones that you've got.

696

Yeah.

697

I actually have a hot take on that

because I think that on Tik TOK

698

followers don't matter as much because

if Tik TOK is seeing that a particular

699

person is watching my content, they'll

just keep showing them my content,

700

whether or not they follow me.

701

So I have a lot of clients that

are like, I don't even think

702

that I follow you on Tik TOK.

703

I just always see your stuff.

704

So it felt like I was following

you and you kept creating the

705

content that I liked, right?

706

So I agree with you in terms of

like, if we like define followers as

707

just the people who like came, saw a

video from you and liked it, right?

708

But I think people get so

hung up on TikTok followers

709

when they really don't matter.

710

It's more about the people who continue

to watch your videos and you keep

711

showing up because the algorithm really

prioritizes watch time there, so, yeah,

712

I have people who come to me who go

viral on almost every single video.

713

Maybe making like 2, 000 a

month when they come to me.

714

Like, that's it.

715

That's the amount of

clients they're getting.

716

Nobody wants to buy their offers.

717

They're giving so much value in

education and they don't know

718

how to convert their audience.

719

And then after like a couple of

weeks of me showing them how to

720

actually drive people to their

offers, create more opinionated

721

content, more specific content.

722

Like I had one person that made

6, 000 off of two videos after

723

we changed in that direction.

724

So we stopped focusing on the views

and they realized that if they

725

want to even just continue to be a

business owner and be able to keep

726

providing for their audience, they

have to make that shift, right?

727

Because you're just going to burn yourself

out if you just keep chasing the virality.

728

So that's a great point

that you brought up.

729

Yeah.

730

I mean, it's kind of goes in line

with, I think some people call it the

731

curse of the thirst trap where like, if

you are a particular type of creator.

732

For example, you're a fashion creator

and you have like, these are my

733

fits for the, get ready with me.

734

Right.

735

But then you start

posing with other straps.

736

You might be attracting the wrong type

of audience that are looking at your

737

content for not the right reasons,

which then dilutes your audience,

738

like Gabe said in your analytics

that brands are looking at, right?

739

Like if you're a fashion company and

you're looking at working with a certain

740

creator, you want to know their analytics

because you want to know like, All right.

741

We're an all, we only create,

female clothes, but you have

742

a huge male audience, right?

743

That like, which might've changed recently

because of different content you created

744

that, a lot of people like to do sometimes

because does get the attention, right.

745

And it does go viral and things like that.

746

So that's what I know.

747

Some creators call it the curse of

the thirst trap, which is like, it's

748

very appealing to pose a thirst trap

sometimes because it gets the attention.

749

But.

750

In a way might negatively affect

depending on your situation, right?

751

So Yeah, super tempting.

752

Yeah.

753

So, but yeah, but I think like, one thing

I also wanted to ask you was just what

754

are you looking forward to doing next?

755

Or is there anything down the pipeline?

756

Or I know you mentioned working

with business owners is a little

757

bit more of a newer thing.

758

Are you really excited about that?

759

We'd love to know, like, what's

next on your journey that you're

760

You might be wanting to share or

you're interested in learning about.

761

Yeah.

762

That's a fun question.

763

Honestly, I've been really focusing on my

new offers that I've been coming out with.

764

So I created a group program where I take

about 10 business owners every month and

765

I work with them in a hands on basis to

watch their content, help them shift to

766

a way that can really help them scale.

767

And I teach them how to do it instead

of like, I really feel like a lot of

768

business owners feel stuck because

they're either taught just how to get

769

views or if it comes to getting more

hands on help, they think maybe they

770

should go to an agency and then agencies

end up screwing a lot of people over.

771

So I've been more of like that.

772

One on one person helping business owners

to learn how to create content that

773

converts for their own niches Using their

own personal brand and their own stories.

774

So I've really been focusing on that I

the first cohort of that program started

775

on August 7th, and I take people every

month So I'm selling spots for people

776

and for October and every month out from

there It's been like selling out months in

777

advance, which was Been really exciting.

778

So that's really what

I've been focusing on.

779

I, in terms of future,

I'm not really sure.

780

I've been trying to be more like chill

after like grinding for a year of being

781

a nine to fiver and an entrepreneur.

782

I really burnt myself out.

783

So otherwise just really focusing on

the influx of clients I've had and

784

the amount of people that I've like

signed into my programs recently

785

and just really serving them.

786

So that's been my, my

ultimate goal right now.

787

And I guess one thing that we always

love to ask our guests are, can you three

788

of your favorite tips or like things

that you would point out to, a startup

789

or a small business that you would

790

Yeah.

791

So the first is a content creation tip

is if you're creating content for your

792

business, it's really important to, like

I said, be polarizing and kind of agitate

793

and disrupt the space you're in, but also.

794

Don't just get into the loop of

just posting educational content

795

on TikTok and the tips and tricks

and all the BS that a lot of gurus

796

are going to tell you to post.

797

You should instead post content that helps

shift people's perspectives and focuses

798

on the problems they're experiencing,

the symptoms of those problems and how

799

you, you uniquely solve those problems.

800

So that way people understand why

it's important to work with you.

801

You can create educational content

for years and barely make money.

802

And so.

803

That's really the first tip.

804

If you're approaching TikTok for the first

time the second one for, for business

805

owners who are getting started is a lot

of times in your business, it's going

806

to feel like you're making no progress.

807

And all of a sudden it's going to

feel like an overnight success.

808

So like, that's something I've

noticed is over the last year, it

809

felt like I was getting nowhere.

810

I was making zero profit.

811

My revenue for my business was like

five thousand a month, but I was paying

812

mentors and tools and all these things.

813

So it was virtually

zero dollars in profit.

814

And then seemingly overnight I hit

like a fifty thousand dollar month.

815

So it's gonna feel like you're

putting in a year or more of

816

effort and like nothing's working.

817

But there's gonna be

there's things happening.

818

It's like the one percent shifts and

all of a sudden you're gonna wake up

819

and there's gonna be a huge shift.

820

So don't give up.

821

I know it's hard, but that's a huge

thing is just realizing like it takes

822

Time patience implementation and effort

and you'll get there and let's see a

823

third thing is to not put off creating

content for your business So I have

824

people come to me and they're like,

I wish I found you sooner because I

825

built a website I perfected my offers.

826

I got email sequences down.

827

I built my cifs And now

I'm ready to market.

828

And I realized I should, should have

been marketing myself the whole time.

829

And even if I didn't have the right things

in place, I would have had like a few

830

clients to help me maybe outsource some of

those things or realize that I wasn't even

831

speaking in my copywriting the right way.

832

Cause now.

833

I'm realizing through my marketing

and my conversations that I'm

834

not using the right language.

835

So my ultimate tip is like when you

first start your business, you should

836

be marketing from day one, even if

you have no idea what to say because

837

you're going to get direct feedback.

838

You're going to be able to test,

you're going to be able to know the

839

language that your audience likes.

840

And you'll be able to actually

start getting clients, even if it's

841

just from some ad hoc one on one.

842

Type of thing that you

figure out with them.

843

So that way you start generating

some money instead of like perfecting

844

everything Losing a bunch of money in

time and then be like, okay now I'm

845

ready to sell myself and realizing

some of those things are obsolete.

846

So those are my three tips Content creator

focused because that's my perspective.

847

But a lot of it is kind of

just like keep going and start

848

early Yeah, those are great.

849

Like just what like Great way to

just cap off like all the hot takes

850

and all the tips and tricks you kind

of like laid in there on just like

851

the general strategies you kind of

share with us throughout the episode.

852

So thank you so much for just taking

your time to jump on a call with us.

853

I felt like I learned a lot and

it was great to get to know you

854

better and a little bit know

more about your background.

855

I didn't know you were a powerlifter

before, so that's really cool.

856

Interesting to know.

857

I gotta go check out some

of your earlier content.

858

Oh no, it's buried on my personal

Instagram so you won't find it.

859

Well, speaking of where

can people find you?

860

What's the best way to get a hold of you?

861

Yeah.

862

So, my socials are jazz media, LLC.

863

So J A Z media, LLC.

864

I post a lot, obviously on TikTok,

but Instagram is an organic, more

865

organic way to kind of connect with me.

866

DM me, look at my stories

of what I'm up to.

867

And I'm working on a website.

868

I still have not made a website.

869

That's kind of like where that hot

take came from is a lot of people

870

think you need to have all this stuff

done before you start making money.

871

I kind of just started selling

stuff without all of that done.

872

So honestly, my socials are the best way.

873

Yeah.

874

Love that too.

875

Cause that is a archaic

way of being archaic.

876

And I'm like five years ago,

you needed a website, right?

877

But no, it's true.

878

Like, it's just, you, everyone's

doing it their own way.

879

And it just goes to show

you that there is no.

880

Actual protocol, or there's no

actual way of doing things, right?

881

As, as far as it goes, just launching.

882

So, socials, we have a website,

but I feel like more people just

883

use it just to verify us and

to focus on the founder, right?

884

Like it's, we don't do any like

Google SEO or anything like that.

885

So rely heavily on socials and, we

don't have the biggest following either,

886

but we do are able to convert our.

887

Our followers and potential

clients and actual clients.

888

So it works well.

889

So, it just goes to show that

once again, there's no actual

890

way followers don't matter.

891

I love that part.

892

And Just a lot of great

golden nuggets in there.

893

And thank you so much for sharing

all that with us, Jasmine.

894

And we look forward to what

you'll be doing in the future

895

and your continued success.

896

So thanks again for joining us.

897

And sharing a lot with our audience.

898

Yeah.

899

Thank you so much for having me.

900

Thank you.

901

All right.

902

So thanks again for listening.

903

And that was such a cool interview.

904

I mean, Jasmine, just such an insightful

person and I love her business model.

905

Yeah, there was so much she shared

that was super valuable to us,

906

but also to a bunch of y'all.

907

I'm sure.

908

So we're really thankful for Jasmine to

share some of her expertise, a little bit

909

about her journey and what she's doing.

910

And hopefully y'all find it inspirational

on your own journeys as well.

911

So, until next time we'll see you later.

912

Yeah.

913

Have a good one.